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161. Branding your dealership pays with rural lifestylers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kirkpatrick, Dan (author)
Format:: Commentary
Publication Date:: 2009
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03075
Notes:: "Trends and Insights" section of website of Osborn & Barr, St. Louis, Missouri. 2 pages.

162. People power: begin with behaviors

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bannon, Joe (author)
Format:: Commentary
Publication Date:: 2015-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06163
Journal Title:: Agri Marketing
Journal Title Details:: 53(4) : 51

163. Why do manufacturers of leading national brands produce private labels for food retailers?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Xia, Tian (author) and Li, Zianghong (author)
Format:: Poster
Publication Date:: 2015-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06282
Notes:: Accessed August 6, 2015., Poster presented at the Agricultural and Applied Economics Association and Western Agricultural Economics Association annual meeting, San Francisco, California, July 26-28, 2015. 2 pages

164. How to create great names

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Young, Mollie (author)
Format:: Journal article
Publication Date:: 2016-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06582
Journal Title:: Agri Marketing
Journal Title Details:: 54(2) : 31

165. NPPC urges USDA to defend "Pork, the other white meat" sale

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2016-03-25
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06614
Notes:: National Pork Producers Council, Des Moines, Iowa. 2 pages.

166. Ensuring your brand name's success

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Young, Mollie (author)
Format:: Journal article
Publication Date:: 2016-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07080
Journal Title:: Agri Marketing
Journal Title Details:: 54(4) : 52
Notes:: Agri-Marketing Update - Part 2.

167. Farmers' selection of farm machinery dealers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kohls, R. L. (author), Stucky, R. L. (author), and Gifford, J. I. (author)
Format:: Journal article
Publication Date:: 1957-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07082
Journal Title:: Journal of Marketing
Journal Title Details:: 21(4) : 446-450

168. The pluses and minuses of branding agricultural products

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Makens, James C. (author)
Format:: Journal article
Publication Date:: 1964-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07106
Journal Title:: Journal of Marketing
Journal Title Details:: 28(4) : 10-16

169. Analysis on brand construction of agricultural TV--a case study of Hubei Longshang Channel

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kai, Ma (author)
Format:: Journal article
Language:: Chinese with English abstract
Publication Date:: 2014-07
Published:: China
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07172
Journal Title:: China Media Report Overseas
Journal Title Details:: 10(3) : 59-66

170. The farm today

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kohls, R. L. (author)
Format:: Journal article
Publication Date:: 1959-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07375
Journal Title:: Journal of Marketing
Journal Title Details:: 24(2): 59-62

171. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ruth, Taylor K. (author) and Rumble, Joy N. (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(2) : 28-42

172. Managing Extension's internal brand: employees' perceptions of the functions and descriptors of Extension

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Settle, Quisto (author), Baker, Lauri M. (author), and Stebner, Scott (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07424
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(2) : 43-56

173. Meyocks releases new tool allowing marketers to assess, compare a brand's marketplace meaning

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2017-01-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07878
Notes:: Brand Typology tool available for free at www.brandtypologytool.com, From The Meyocks Group via AgriMarketing Weekly. 1 page.

174. It's more important than ever to differentiate your brand when marketing to farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Walter, Jeff (author)
Format:: Commentary
Publication Date:: 2016-10-25
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07883
Notes:: "Marketing to Farmers" blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.

175. Using marketing to encourage brand loyalty among millennial farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Martin, Diane (author)
Format:: Commentary
Publication Date:: 2016-10-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07884
Notes:: "Marketing to Farmers," blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.

176. Business consolidation is the time for marketing to safeguard farmer loyalty

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Martin, Diane (author)
Format:: Commentary
Publication Date:: 2016-11-26
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07887
Notes:: "Marketing to Farmers" blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.

177. What does AAEA have in common with Girl Scouts?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilson, Mike (author / President, American Agricultural Editors' Association)
Format:: Commentary
Publication Date:: 2017-03
Published:: USA: American Agricultural Editors' Association, LaGrange, Georgia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08116
Journal Title:: AAEA ByLine

178. Engagement and Extension: an examination of internal branding in Kansas Extension

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: King, Audrey E.H. (author) and Boone, Kristina M. (author)
Format:: Conference paper
Publication Date:: 2017-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08152
Notes:: Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference in Mobile, Alabama, February 4-7, 2017. 16 pages.

179. The impact of brand and attention on consumers’ willingness to pay: evidence from an eye tracking experiment

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lewis, Karen E. (author), Grebitus, Carola (author), and Nayga Jr., Rodolfo M. (author)
Format:: Journal article
Language:: English / French
Publication Date:: 2016-10-04
Published:: International: John Wiley & Sons Ltd.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08315
Journal Title:: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
Journal Title Details:: 64 (4): 753-777

180. Who is behind the sustainable purchase? The sustainable consumer profile in grocery shopping in Spain

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carrero, Isabel (author), Redondo, Raquel (author), and Fabra, Maria Eugenia (author)
Format:: Journal article
Publication Date:: 2016-06-16
Published:: USA: John Wiley & Sons Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08319
Journal Title:: International Journal of Consumer Studies
Journal Title Details:: 40 (6): 643-651

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