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141. Cadbury's salmonella scare: good or bad crisis management?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carroll, Conor (author)
Format:: Book chapter
Publication Date:: 2009
Published:: UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29840
Notes:: Pages 15-27 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

142. Organic versus conventional farming: a marketing survey on wine production

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cisilino, Federica (author) and Cesaro, Luca (author)
Format:: Book chapter
Publication Date:: 2009
Published:: Ital y
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29845
Notes:: Pages 105-119 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

143. Great advertising campaigns: how they achieve both creative and business objectives

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ind, Nicholas (author)
Format:: Book
Publication Date:: 1993
Published:: UK: Kogan Page Limited, London, England
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Notes:: 223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

144. Comparative effectiveness of executional elements in TV food advertising on recall and persuasion: 15- versus 30-second commercials

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stanton, John L. (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29965
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: 15(1/2) : 137-152
Notes:: Via UI electronic subscription.

145. Evaluating branded advertising of fluid milk products in Taiwan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hsu, Jane Lu (author) and Liu, Gary Shang-Min (author)
Format:: Journal article
Publication Date:: 2004
Published:: Taiwan
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29966
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: 16(1) : 7-18
Notes:: Via UI electronic subscription.

146. A legacy of cooperation and innovation: Blue Diamond marks 100th anniversary as co-op that made U.S. world leader for almonds

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gray, Allen (author)
Format:: journal article
Publication Date:: 2010-05
Published:: USA: Rural Development, U.S. Department of Agriculture, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30165
Journal Title:: Rural Cooperatives
Journal Title Details:: 77(3) : 4-8, 42-43

147. How to talk to producers online

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Steever, Sara (author / Paulsen Marketing)
Format:: journal article
Publication Date:: 2010-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30175
Journal Title:: Agri Marketing
Journal Title Details:: 48(4) : 64

148. Farm Progress receives Min's most engaged media brand award

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2010-05-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30191
Notes:: Via AgriMarketing Weekly. 2 pages.

149. The new ag media model: conventional plus contemporary strategies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Moss, Kristi (author) and Paulsen Marketing, Sioux Falls, South Dakota.
Format:: Report
Publication Date:: 2010-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30197
Notes:: Via firm's web site. 10 pages.

150. Chinese children's perceptions of advertising and brands: an urban rural comparison

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chan, Kara (author)
Format:: Journal Article
Publication Date:: 2008
Published:: China
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30211
Journal Title:: Journal of Consumer Marketing
Journal Title Details:: 25(2) : 74-84

151. Making your brand interactive

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Heckathorn, Carissa (author / National Cooperative Business Association)
Format:: Journal Article
Publication Date:: 2010-05
Published:: USA: Cooperative Communicators Association, Bellafonte, Pennsylvania.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30214
Journal Title:: Communique
Journal Title Details:: : 11

152. The brand has two faces: examining the impact of an accented spokesperson on brand perceptions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bennett, Christine (author) and Loken, Barbara (author)
Format:: Journal Article
Publication Date:: 2008
Published:: UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30226
Journal Title:: European Advances in Consumer Research
Journal Title Details:: 8 : 120-121

153. Branding your dealership pays with rural lifestylers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kirkpatrick, Dan (author) and Osborn and Barr Communications, St. Louis, Missouri.
Format:: Article
Publication Date:: 2010-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30259
Notes:: 2 pages.

154. Integrated marketing success stories

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bulik, Beth Snyder (author) and Maddox, Kate (author)
Format:: Journal Article
Publication Date:: 2004-06-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30276
Journal Title:: B to B
Journal Title Details:: 89(6) : 20-23
Notes:: Includes a case report about introduction of Mustang Max, a new crop insecticide from FMC.

155. Animals in advertising: Love dogs? Love the ad!

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lancendorfer, Karen M. (author / Haworth College of Business), Atkin, JoAnn L. (author / Haworth College of Business), and Reece, Bonnie B. (author / Michigan State University)
Format:: Journal article
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30374
Journal Title:: Journal of Business Research
Journal Title Details:: 61
Notes:: 2008

156. Go organic with your virtual goods

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dunaway, Gavin (author)
Format:: Commentary
Publication Date:: 2010-07-14
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30431
Journal Title:: Adotas
Notes:: 1 page.

157. Case IH reinvesting in legendary farm equipment brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2010-08-16
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30440
Notes:: Via AgriMarketing Weekly. 2 pages.

158. Product involvement in organic food consumption: does ideology meet practice?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tarkiainen, Anssi (author) and Sundqvist, Sanna (author)
Format:: Journal article
Publication Date:: 2009-09
Published:: Finland
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30548
Journal Title:: Psychology and Marketing
Journal Title Details:: 26(9) : 844-863

159. The role of agricultural promotions in reducing uncertainties of exported fruits and vegetables

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zilberman, David (author), Heiman, Amir (author), and Baylis, Kathy (author)
Format:: Journal article
Publication Date:: 2001-04
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30549
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: 12(3) : 1-26

160. Ethical food: a research report on the ethical claims that matter most to food shoppers and how ethical concerns influence food purchases

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Report
Publication Date:: 2010-03
Published:: USA: Context Marketing, Sausalito, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30561
Notes:: 8 pages.

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