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    61. Communicating value to customers

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    62. Communication audits: adding value and social impact to agricultural communications

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    63. Comparative effectiveness of executional elements in TV food advertising on recall and persuasion: 15- versus 30-second commercials

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    64. Consolidation in the North American organic food processing sector, 1997-2007

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    66. Consumer preferences for agricultural product brands in an E-commerce environment

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    67. Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives: does information or brand matter?

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    68. Consumer response to point of purchase advertising for local brands

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    69. Consumers' willingness to pay for milk quality attributes

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    70. Creating brand identity creates demand for a commodity

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