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    51. 'Kid tested, mother approved': the relationship between advertising expenditures and 'most-loved' brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kim, Kacy K. (author), Williams, Jerome D. (author), and Wilcox, Gary B. (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08832
    Notes:
    Pages 42-60 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

    56. The impact of brand and attention on consumers’ willingness to pay: evidence from an eye tracking experiment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lewis, Karen E. (author), Grebitus, Carola (author), and Nayga Jr., Rodolfo M. (author)
    Format:
    Journal article
    Language:
    English / French
    Publication Date:
    2016-10-04
    Published:
    International: John Wiley & Sons Ltd.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08315
    Journal Title:
    Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
    Journal Title Details:
    64 (4): 753-777

    57. Who is behind the sustainable purchase? The sustainable consumer profile in grocery shopping in Spain

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carrero, Isabel (author), Redondo, Raquel (author), and Fabra, Maria Eugenia (author)
    Format:
    Journal article
    Publication Date:
    2016-06-16
    Published:
    USA: John Wiley & Sons Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08319
    Journal Title:
    International Journal of Consumer Studies
    Journal Title Details:
    40 (6): 643-651