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101. Growth-related measures of brand equity elasticity in food firms

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sporleder, Thomas L. (author) and Liu, Juan (author)
Format:: Journal article
Publication Date:: 2007
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26835
Journal Title:: International Food and Agribusiness Management Review
Journal Title Details:: 10(1)
Notes:: Posted at AgEcon Search: http://agecon.lib.umn.edu

102. Help: a European public health brand in the making?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hastings, Gerard (author), Freeman, Jo (author), Spackova, Renata (author), and Siguier, Pierre (author)
Format:: Book chapter
Publication Date:: 2008
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01363
Notes:: Pages 93-107 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

103. How Lipton built an empire by selling 'farm to table' tea

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Koehler, Jeff (author)
Format:: Article
Publication Date:: 2016-10-25
Published:: USA: NPR
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08543
Journal Title Details:: ONL
Notes:: NPR online : the salt, 6 pages.

104. How Red Bull is clipping journalism's wings

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sellers, Daniel (author)
Format:: Journal article
Publication Date:: 2014
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02684
Journal Title:: Ryerson Review of Journalism
Notes:: Spring 2014 issue. 4 pages., Author's experience in trying to examine a proliferating hybrid of journalism and advertising - branded content.

105. How emotions influence the way we make decisions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McCoy, Shannon (author), Smither, Mark (author), and Paulsen Marketing, Sioux Falls, South Dakota.
Format:: Report
Publication Date:: 2013-02-27
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00894
Notes:: Via website. 2 pages.

106. How large commercial producers choose input suppliers: expendable products from seed to animal health

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Borchers, Bryce (author), Roucan-Kane, Maud (author), Alexander, Corinne (author), Boehlje, Michael D. (author), Downey, W. Scott (author), and Gray, Allan W. (author)
Format:: Journal article
Publication Date:: 2012
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00983
Journal Title:: International Food and Agribusiness Management Review
Journal Title Details:: 15(2) : 1-20

107. How to create great names

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Young, Mollie (author)
Format:: Journal article
Publication Date:: 2016-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06582
Journal Title:: Agri Marketing
Journal Title Details:: 54(2) : 31

108. How to develop international advertising campaigns that work: the example of the European food and beverage sector

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Appelbaum, Ullrich (author) and food (author)
Format:: Journal article
Publication Date:: 1993
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36494
Journal Title:: International Journal of Advertising
Journal Title Details:: 12(3) : 223-241

109. How to talk to producers online

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Steever, Sara (author / Paulsen Marketing)
Format:: journal article
Publication Date:: 2010-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30175
Journal Title:: Agri Marketing
Journal Title Details:: 48(4) : 64

110. Identity heft, Part II: Land O'Lakes freshens image with new co-op brand identity, logo and tagline

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2009-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29593
Journal Title:: Rural Cooperatives
Journal Title Details:: 76(6) : 18-20

111. Influence of brand equity on milk choice: a choice experiment study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cavicchi, Alessio (author), Taglioni, Chiara (author), Torquati, Biancamaria (author), and Scarpa, Riccardo (author)
Format:: Journal article
Publication Date:: 2011
Published:: Italy
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00241
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 2(3) : 305-325

112. Influence of the halal certification on food product advertisements in Malaysia

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hassan, Siti Hasnah (author), Dann, Stephen (author), Kamal, K.A.M. (author), and De Run, Ernest Cyril (author)
Format:: Book chapter
Publication Date:: 2009
Published:: Malaysia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29805
Notes:: Pages 243-261 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.

113. Information asymmetries, labels and trust in the German food market: a critical analysis based on the economics of information

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Karstens, Birte (author) and Belz, Frank-Martin (author)
Format:: Journal article
Publication Date:: 2005
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36483
Journal Title:: International Journal of Advertising
Journal Title Details:: 25(2) : 189-211

114. Integrated marketing communications in the Australian and New Zealand wine industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reid, Mike (author), Johnson, Trent (author), Ratcliffe, Mike (author), Skrip, Kari (author), and Wilson, James (author)
Format:: Editorial
Publication Date:: 2001
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36501
Journal Title:: International Journal of Advertising
Journal Title Details:: 20(2) : 239-262

115. Integrated marketing success stories

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bulik, Beth Snyder (author) and Maddox, Kate (author)
Format:: Journal Article
Publication Date:: 2004-06-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30276
Journal Title:: B to B
Journal Title Details:: 89(6) : 20-23
Notes:: Includes a case report about introduction of Mustang Max, a new crop insecticide from FMC.

116. Interest in sustainability, plant-based diets among trends in IFIC Foundation's 2019 food and health survey

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Meyer, Megan (author)
Format:: Research summary
Publication Date:: 2019-05-22
Published:: USA: International Food Information Council Foundation, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10555
Notes:: 3 pages., via website, International Food Information Council Foundation., Topics like sustainability, plant-based diets and clean eating seem to permeate news about food, but it turns out they’re not just buzzwords or “flavors of the week.” IFIC Foundation’s 2019 Food and Health Survey shows genuine and growing interest in these and other trends.

117. Internet invigorates conversation via social media

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Herman, Amy Beeler (author)
Format:: Article
Publication Date:: 2010-10-18
Published:: USA: National Agri-Marketing Association, Orland Park, Kansas.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30695
Notes:: Online via National NAMA News. 2 pages.

118. It's more important than ever to differentiate your brand when marketing to farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Walter, Jeff (author)
Format:: Commentary
Publication Date:: 2016-10-25
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07883
Notes:: "Marketing to Farmers" blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.

119. Keeping brands secure in insecure times

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mosteller, Ernie (author)
Format:: Commentary
Publication Date:: 2008-09-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28982
Notes:: Via Adotas. 2 pages.

120. Keeping it real: race, difference, and corporate ethics at Coca-Cola

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Parker, Patricia S. (author)
Format:: Book chapter
Publication Date:: 2006
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08343
Notes:: Pages 169-183 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.

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