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    82. Establishing a strong brand identity through a website: the case of Greek food SMEs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vlahvei, Aspasia (author), Notta, Ourania (author), and Grigoriou, Evita (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    Greece
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02742
    Journal Title:
    Procedia Economics and Finance
    Journal Title Details:
    5 : 771-778

    84. Evaluating branded advertising of fluid milk products in Taiwan

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hsu, Jane Lu (author) and Liu, Gary Shang-Min (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    Taiwan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29966
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    16(1) : 7-18
    Notes:
    Via UI electronic subscription.

    85. Evaluating the complementary relationship between local brand farm products and rural tourism: evidence from Japap

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ohe, Yasuo (author) and Kurihara, Shinichi (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    Japan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02750
    Journal Title:
    Tourism Management
    Journal Title Details:
    35 : 278-283

    86. Factors influencing mobile services adoption in rural India

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jain, Abhay (author) and Hundal, B.S. (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    India: Centre on Integrated Rural Development for Asia and the Pacific
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00457
    Journal Title:
    Asia-Pacific Journal of Rural Development
    Journal Title Details:
    17(1) : 17-28

    89. Farmers' brand perception toward agricultural machinery in China

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jianying, Feng (author), Peng, Lu (author), Weisong, Mu (author), Xiaoshuan, Zhang (author), and Zetian, Fu (author)
    Format:
    Journal article
    Publication Date:
    2011-04-18
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37012
    Journal Title:
    African Journal of Agricultural Research
    Journal Title Details:
    6(8) : 1966-1971

    95. Florida residents' perceptions of the Florida Forest Service brand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Settle, Quisto Dossey (author)
    Format:
    Dissertation
    Publication Date:
    2012
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01613
    Notes:
    Dissertation provided June 15, 2013, by author in electronic format for deposit in ACDC collection., Dissertation presented to the Graduate School in partial fulfillment of the requirements for the degree of Doctor of Philosophy, University of Florida, Gainesville. 184 pages.

    96. Generic advertising in concentrated and differentiated agricultural markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chung, Chanjin (author), Suh, Daeseok (author), and Han, Sungill (author)
    Format:
    Paper
    Publication Date:
    2011-07
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00244
    Notes:
    Paper presented at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 22 pages.

    97. Geographic origin and identification labels: associating food quality with location

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vandecandelaere, Emilie (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35647
    Notes:
    Pages 137-152 in Janice Albert (editor), Innovations in food labelling, Woodhead Publishing Limited, Oxford, United Kingdom. 174 pages.

    99. Great advertising campaigns: how they achieve both creative and business objectives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ind, Nicholas (author)
    Format:
    Book
    Publication Date:
    1993
    Published:
    UK: Kogan Page Limited, London, England
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
    Notes:
    223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

    100. Grow your own journalistic brand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    International Federation of Agricultural Journalists (IFAJ)
    Format:
    Blog posting
    Publication Date:
    2012-08-15
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00040
    Notes:
    See IFAJ's young leaders boot camp and master class blog 2012.