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101. At home on the range

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Engle, Steve (author / Engle Creative Solutions, LLC)
Format:: Journal article
Publication Date:: 2012-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00016
Journal Title:: Agri Marketing
Journal Title Details:: 50(5) : 32

102. Comments by Farm Progress's President Lapin about the B to B (business to business) media sector

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lapin, Jeff (author)
Format:: Commentary
Publication Date:: 2012-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00602
Notes:: B to B Media Business blog via AgriMarketing Weekly. 1 page.

103. Five (make that six) rules for branding in the digital age

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Smither, Mark (author) and Paulsen Marketing, Sioux Falls, South Dakota.
Format:: Commentary
Publication Date:: 2012-03-23
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00069
Notes:: 1 page

104. Manage your e-reputation: develop an online media kit for your brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bjerke, Bryan (author) and Paulsen Marketing, Sioux Falls, South Dakota.
Format:: Commentary
Publication Date:: 2012-02-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00071
Notes:: 3 pages

105. An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilson, Kathryn L. (author), Barnes, Carly (author), and Irani, Tracy (author)
Format:: Paper
Publication Date:: 2012-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01531
Notes:: Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 23 pages.

106. Communication audits: adding value and social impact to agricultural communications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Goodwin, Joy N. (author), Davis, Andrea (author), and Telg, Ricky W. (author)
Format:: Paper
Publication Date:: 2012-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01527
Notes:: Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 18 pages.

107. Sughar: Pakistan's first ever rural women brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Articles
Publication Date:: 2012-02
Published:: Pakistan
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00388
Notes:: Sughar Women Program website. 2 pages.

108. Five steps to smarter website RFPs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Steever, Sara (author / Paulsen Marketing) and Paulsen Marketing, Sioux Falls, South Dakota
Format:: Article
Publication Date:: 2012-01-25
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00195
Notes:: Via website. 4 pages.

109. Brand salience and brand differentiation of the Florida Forest Service

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Telg, Ricky (author), Irani, Tracy (author), Carter, Hannah (author), Settle, Quisto (author), Goodwin, Joy (author), and Wysocki, Al (author)
Format:: journal articles
Publication Date:: 2012
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00835
Journal Title:: Journal of Applied Communications
Journal Title Details:: 96(3) : 11-25

110. Florida residents' perceptions of the Florida Forest Service brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Settle, Quisto Dossey (author)
Format:: Dissertation
Publication Date:: 2012
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01613
Notes:: Dissertation provided June 15, 2013, by author in electronic format for deposit in ACDC collection., Dissertation presented to the Graduate School in partial fulfillment of the requirements for the degree of Doctor of Philosophy, University of Florida, Gainesville. 184 pages.

111. How large commercial producers choose input suppliers: expendable products from seed to animal health

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Borchers, Bryce (author), Roucan-Kane, Maud (author), Alexander, Corinne (author), Boehlje, Michael D. (author), Downey, W. Scott (author), and Gray, Allan W. (author)
Format:: Journal article
Publication Date:: 2012
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00983
Journal Title:: International Food and Agribusiness Management Review
Journal Title Details:: 15(2) : 1-20

112. Stamp of approval: Illinois Products logo program promotes local food and products

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lockman, Cathy (author)
Format:: Journal article
Publication Date:: 2012
Published:: USA: Illinois Department of Agriculture, Springfield, Illinois.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02669
Journal Title:: Illinois Agriculture
Journal Title Details:: 1: 28-29

113. Sughar Women Program

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sughar Women Program, Karachi, Pakistan
Format:: Report
Publication Date:: 2012
Published:: Pakistan
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00818
Notes:: Via website. 2 pages., About a program for which founder Khalida Brohi was recognized by Newsweek Pakistan in March/April 2012 as one of "100 Women Who Matter" in Pakistan.

114. The face-to-face book: why real relationships rule in a digital marketplace

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Keller, Ed (author) and Fay, Brad (author)
Format:: Book
Publication Date:: 2012
Published:: USA: Free Press, New York City, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01442
Notes:: 286 pages.

115. Making major purchase decisions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Smither, Mark (author) and Covrig, Heather (author)
Format:: Journal article
Publication Date:: 2011-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37185
Journal Title:: Agri Marketing
Journal Title Details:: 49(9) : 40
Notes:: Highlights of research by Paulsen Marketing.

116. The "co-op" brand can help strengthen links with members and consumers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reynolds, Bruce J. (author)
Format:: Journal article
Publication Date:: 2011-11
Published:: USA: Rural Development, U.S. Department of Agriculture, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37167
Journal Title:: Rural Cooperatives
Journal Title Details:: 78(6) : 32-33

117. Brand building ideas

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Spaulding, Susan (author)
Format:: Journal article
Publication Date:: 2011-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37135
Journal Title:: Agri Marketing
Journal Title Details:: 49(7) : 16

118. Linguistic false friends and expected food markets: what can make consumers not choose your product?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fauquet-Alekhine, Philippe (author) and Fauquet-Alekhine-Pavlovskaia, Elene (author)
Format:: Paper
Publication Date:: 2011-08
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00072
Notes:: Paper prepared for presentation at the European Association of Agricultural Economists 2011 Congress, Zurich, Switzerland, August 30-September 2, 2011. Via AgEcon Search. 12 pages.

119. Generic advertising in concentrated and differentiated agricultural markets

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chung, Chanjin (author), Suh, Daeseok (author), and Han, Sungill (author)
Format:: Paper
Publication Date:: 2011-07
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00244
Notes:: Paper presented at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 22 pages.

120. Meredith Corp. announces two new acquisitions, significantly expands its food media

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2011-06-27
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36388
Notes:: Via AgriMarketing Weekly. 2 pages.

121. Advertising to the X-TREME

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Vincent, Gary (author)
Format:: Journal article
Publication Date:: 2011-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36694
Journal Title:: Agri Marketing
Journal Title Details:: 49(5) : 30

122. Farmers' brand perception toward agricultural machinery in China

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jianying, Feng (author), Peng, Lu (author), Weisong, Mu (author), Xiaoshuan, Zhang (author), and Zetian, Fu (author)
Format:: Journal article
Publication Date:: 2011-04-18
Published:: China
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37012
Journal Title:: African Journal of Agricultural Research
Journal Title Details:: 6(8) : 1966-1971

123. The interplay between advertising claims and product categories in food advertising: a scheme congruity perspective

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cheong, Yunjae (author) and Kim, Kihan (author)
Format:: Journal article
Publication Date:: 2011-02
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00496
Journal Title:: Journal of Applied Communication Research
Journal Title Details:: 39(1) : 55-74

124. Brand failures: the truth about the 100 biggest branding mistakes of all time

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haig, Matt (author)
Format:: Book
Publication Date:: 2011
Published:: International: Kogan Page Limited, London, Enland.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01165
Notes:: Second edition. 242 pages.

125. Branded value: how socially valued brands hold the key to a sustainable future and business success

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Champniss, Guy (author) and Rodes Vila, Fernando (author)
Format:: Book
Publication Date:: 2011
Published:: International: John Wiley Sons, Ltd., West Sussex, UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00090
Notes:: 290 pages

126. Crisis communications: a casebook approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fearn-Banks, Kathleen (author)
Format:: Book
Publication Date:: 2011
Published:: USA: Lawrence Erlbaum Associates, Inc., New York City, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36377
Notes:: Fourth edition. 383 pages.

127. Do consumer responses to media food safety information last?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dillaway, Robin (author), Messer, Kent D. (author), Bernard, John C. (author), and Kaiser, Harry M. (author)
Format:: Journal article
Publication Date:: 2011
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09451
Journal Title:: Applied Economic Perspectives and Policy
Journal Title Details:: 33(3) : 363-383

128. Influence of brand equity on milk choice: a choice experiment study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cavicchi, Alessio (author), Taglioni, Chiara (author), Torquati, Biancamaria (author), and Scarpa, Riccardo (author)
Format:: Journal article
Publication Date:: 2011
Published:: Italy
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00241
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 2(3) : 305-325

129. Survey indicates brand loyalty is solid on the farm

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Vogt, Willie (author)
Format:: Journal article
Publication Date:: 2011
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36072
Journal Title:: American Agriculturist
Journal Title Details:: 208(1) : 29

130. B2B Content Marketing 2010: Agriculture industry report

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Linn, Michele (author) and Content Marketing Institute, Cleveland, Ohio.
Format:: Report
Publication Date:: 2010-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35963
Notes:: 11 pages.

131. Branding the land grant university: stakeholders' awareness and perceptions of the tripartite mission

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Irani, Tracy (author), Meyers, Courtney (author), Baker, Lauri (author), and Abrams, Katie (author)
Format:: Journal article
Publication Date:: 2010-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35997
Journal Title:: Journal of Extension
Journal Title Details:: 48(6) : 6FEA9
Notes:: Via online. 11 pages.

132. Internet invigorates conversation via social media

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Herman, Amy Beeler (author)
Format:: Article
Publication Date:: 2010-10-18
Published:: USA: National Agri-Marketing Association, Orland Park, Kansas.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30695
Notes:: Online via National NAMA News. 2 pages.

133. Reinvesting in a legendary brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2010-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30609
Journal Title:: Agri Marketing
Journal Title Details:: 48(8) : 22-24

134. Case IH reinvesting in legendary farm equipment brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2010-08-16
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30440
Notes:: Via AgriMarketing Weekly. 2 pages.

135. The role of taste perception for the success of country of origin labeling in the case of organic pepper

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Langen, Nina (author), Hartmann, Monika (author), and Kloeckner, Heike (author)
Format:: Paper
Publication Date:: 2010-07-25
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35962
Notes:: Presented at the Agricultural and Applied Economics Association Conference, Denver, Colorado, July 25-27, 2010. 23 pages.

136. Go organic with your virtual goods

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dunaway, Gavin (author)
Format:: Commentary
Publication Date:: 2010-07-14
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30431
Journal Title:: Adotas
Notes:: 1 page.

137. 40 ideas in 40 minutes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kraft, Nicole (author), Hsu, Erin Ryder (author), Hendrickson, Rob (author), Koenig, Emily (author), Best, Summer (author), Gallatin, Maureen (author), and American Horse Publications, South Daytona, Florida.
Format:: Presentation
Publication Date:: 2010-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30568
Notes:: Annual meeting, American Horse Publications, Lexington, Kentucky, June 2010. 7 pages.

138. Farm Progress receives Min's most engaged media brand award

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2010-05-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30191
Notes:: Via AgriMarketing Weekly. 2 pages.

139. A legacy of cooperation and innovation: Blue Diamond marks 100th anniversary as co-op that made U.S. world leader for almonds

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gray, Allen (author)
Format:: journal article
Publication Date:: 2010-05
Published:: USA: Rural Development, U.S. Department of Agriculture, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30165
Journal Title:: Rural Cooperatives
Journal Title Details:: 77(3) : 4-8, 42-43

140. How to talk to producers online

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Steever, Sara (author / Paulsen Marketing)
Format:: journal article
Publication Date:: 2010-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30175
Journal Title:: Agri Marketing
Journal Title Details:: 48(4) : 64

141. Making your brand interactive

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Heckathorn, Carissa (author / National Cooperative Business Association)
Format:: Journal Article
Publication Date:: 2010-05
Published:: USA: Cooperative Communicators Association, Bellafonte, Pennsylvania.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30214
Journal Title:: Communique
Journal Title Details:: : 11

142. Branding your dealership pays with rural lifestylers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kirkpatrick, Dan (author) and Osborn and Barr Communications, St. Louis, Missouri.
Format:: Article
Publication Date:: 2010-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30259
Notes:: 2 pages.

143. The new ag media model: conventional plus contemporary strategies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Moss, Kristi (author) and Paulsen Marketing, Sioux Falls, South Dakota.
Format:: Report
Publication Date:: 2010-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30197
Notes:: Via firm's web site. 10 pages.

144. Ethical food: a research report on the ethical claims that matter most to food shoppers and how ethical concerns influence food purchases

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Report
Publication Date:: 2010-03
Published:: USA: Context Marketing, Sausalito, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30561
Notes:: 8 pages.

145. Geographic origin and identification labels: associating food quality with location

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Vandecandelaere, Emilie (author)
Format:: Book chapter
Publication Date:: 2010
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35647
Notes:: Pages 137-152 in Janice Albert (editor), Innovations in food labelling, Woodhead Publishing Limited, Oxford, United Kingdom. 174 pages.

146. The effect of comparative advertising on consumer perceptions: similarity or differentiation?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Soscia, Isabella (author), Girolamo, Simona (author), and Busacca, Bruno (author)
Format:: Journal article
Publication Date:: 2010
Published:: Italy
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11578
Journal Title:: Journal of Business and Psychology
Journal Title Details:: 25(1) : 109-118
Notes:: 11 pages., Online via UI e-subscription, Researchers investigated the relative effectiveness of comparative and non-comparative advertising in communicating the differentiating attributes of a brand of pasta among the Italian consumer respondents. Results showed that comparative advertising's effect depends on consumers' perceived differentiation among the brands and consumers' level of involvement with the specific product category.

147. The effects of risk-reducing strategies on consumer perceived risk and on purchase likelihood: a modelling approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Morris, Joe (author), Yeung, Ruth (author), and Yee, Wallace (author)
Format:: Journal article
Publication Date:: 2010
Published:: UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36122
Journal Title:: British Food Journal
Journal Title Details:: 112(3) : 306-322

148. The myth of the ethical consumer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Devinney, Timothy M. (author), Auger, Pat (author), and Eckhardt, Giana M. (author)
Format:: Book
Publication Date:: 2010
Published:: International: Cambridge University Press, Cambridge, United Kingdom.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35965
Notes:: 240 pages.

149. Financial benefits of Florida generic orange juice marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thomas, Arthur M. (author) and Canter, Neil (author)
Format:: Journal article
Publication Date:: 2009-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35956
Journal Title:: Agricultural and Resource Economics Review
Journal Title Details:: 38(3) : 431-444

150. AdFarm goes to Ghana

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reierson, Roger (author)
Format:: Journal article
Publication Date:: 2009-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29600
Journal Title:: Agri Marketing
Journal Title Details:: 47( 9 ) : 51
Notes:: Posted at http://www.agrimarketing.com

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