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    41. Brands have a social media "window of opportunity" in PR (public relations) disasters

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    42. Breathing life into your brand

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    44. Building a successful dealership

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    46. Building brands with competitive analysis

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    51. Cadbury's salmonella scare: good or bad crisis management?

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    53. Case studies of youth tobacco prevention campaigns from the USA: truths and half-truths

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    58. Chinese consumer knowledge, perceptions and willingness to pay (WTP) for orange juice products: Any opportunities for the U.S. juice producers?

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    59. Choosing Brands: Fresh Produce versus Other Products

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