Chung, Chanjin (author), Suh, Daeseok (author), and Han, Sungill (author)
Format:
Paper
Publication Date:
2011-07
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00244
Notes:
Paper presented at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 22 pages.
Cisilino, Federica (author) and Cesaro, Luca (author)
Format:
Book chapter
Publication Date:
2009
Published:
Ital y
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29845
Notes:
Pages 105-119 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Findings suggested that in-store point-of-purchase advertising was not sufficient to significantly increase brand awareness and total demand for local ornamental brands. Buying frequency was found to increase both overall demand and likelihood of brand awareness.
Downey, Scott (author / Purdue University), Downey, David (author / Purdue University), Jackson, Mike (author / Purdue University), and Downey, Laura (author / Purdue University)
Format:
Journal article
Publication Date:
2012-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00031
Evans, W. Douglas (author) and Hastings, Gerard (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01361
Notes:
Pages 3-24 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Farrelly, Matthew C. (author) and Davis, Kevin C. (author)
Format:
Book chapter
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01366
Notes:
Pages 127-145 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Fauquet-Alekhine, Philippe (author) and Fauquet-Alekhine-Pavlovskaia, Elene (author)
Format:
Paper
Publication Date:
2011-08
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00072
Notes:
Paper prepared for presentation at the European Association of Agricultural Economists 2011 Congress, Zurich, Switzerland, August 30-September 2, 2011. Via AgEcon Search. 12 pages.
Available online at www.centmapress.org, Results showed that different segments of producers had distinctive purchasing behaviors. Specifically, analytic-oriented producers tended to focus on product performance and less on the relationship with suppliers when buying their inputs. They also tended to be loyal to input brands, rely less on dealers/retailers and salespeople, and they are willing to change suppliers more often than other producers. Intuitive-oriented producers valued more the relationship with the supplier and are interested in contacting the salesperson if they need a product. Balanced-oriented producers declared to be less loyal to brands, but were more stable in terms of not changing input suppliers frequently.
USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
Notes:
37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of
this advertising focused on highly processed and highly packaged
foodswhich also tend to be the foods consumed in large quantities
in the United States relative to Federal dietary recommendations
such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the
U.S. Department of Agriculture spent $333.3 million on nutrition
education, evaluation, and demonstrations. This is approximately
what the food industry spent on advertising just for coffee, tea, and
cocoa, or for snacks and nuts; slightly more than half (60 percent)
the amount spent on advertising for carbonated soft drinks, and less
than half the amount spent promoting beer, or candy and gum, or
breakfast cereals.