Subject Term: brands - Bibleaves Search Results

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201. Branding regions and destinations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kurzhals, Frank G. (author)
Format:: Article
Publication Date:: 2007-12
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02933
Notes:: International Public Relations Association. 2 pages., Case report of a public relations campaign for a region in northern Germany.

202. Creating brand identity creates demand for a commodity

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
Journal Title:: Agri Marketing
Journal Title Details:: 45(9) : 34, 36
Notes:: Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.

203. My spokeschicken would make you run for your burger

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pitts, Lee (author)
Format:: Commentary
Publication Date:: 2007-10-31
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26649
Journal Title:: Farm World
Journal Title Details:: 53(39) : 7B
Notes:: Tongue in cheek, the author explores the idea that those who promote consumption of farm products need to use mascots. "We may neet to put a funny face on our productà"

204. Performance feeds on commitment

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Moore, Cheryl (author)
Format:: Case study
Publication Date:: 2007-08
Published:: USA: International Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02984
Journal Title:: Frontline

205. Building the company brand: build the trust that builds sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Roads, Craig (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26089
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 29, 32
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45899

206. Reputation - I'll buy that

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Walshe, Peter (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: International: International Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02955
Journal Title:: Frontline
Notes:: Article ID: 188. 4 pages.

207. The time to act is always now

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hemus, Jonathan (author)
Format:: Commentary
Publication Date:: 2007-07
Published:: UK: International Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02956
Journal Title:: Frontline
Notes:: Article ID: 183. 3 pages., Cites expensive brand erosion experienced by Cadbury (chocolate bars) because of a recall.

208. Water divides the world

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Duffy, James (author) and Jewell, Tony (author)
Format:: Commentary
Publication Date:: 2007-04
Published:: International: International Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02957
Journal Title:: Frontline
Notes:: Article ID: 15. 3 pages.

209. Factors influencing mobile services adoption in rural India

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jain, Abhay (author) and Hundal, B.S. (author)
Format:: Journal article
Publication Date:: 2007
Published:: India: Centre on Integrated Rural Development for Asia and the Pacific
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00457
Journal Title:: Asia-Pacific Journal of Rural Development
Journal Title Details:: 17(1) : 17-28

210. Growth-related measures of brand equity elasticity in food firms

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sporleder, Thomas L. (author) and Liu, Juan (author)
Format:: Journal article
Publication Date:: 2007
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26835
Journal Title:: International Food and Agribusiness Management Review
Journal Title Details:: 10(1)
Notes:: Posted at AgEcon Search: http://agecon.lib.umn.edu

211. Breathing life into your brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Faber, Brett (author / Aurora Cooperative)
Format:: Journal article
Publication Date:: 2006-05
Published:: USA: Cooperative Communicators Association, Lubbock, Texas.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23905
Journal Title:: CCA News
Journal Title Details:: : 9-10

212. Does the UK promotion of food and drink to children contribute to their obesity?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ambler, Tim (author)
Format:: Journal article
Publication Date:: 2006
Published:: UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36480
Journal Title:: International Journal of Advertising
Journal Title Details:: 25(2) : 137-156

213. Enhancing food promotion in the supermarket industry: a framework for sales promotion success

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Livingstone, Sonia (author) and Simpson, Lisa S. (author)
Format:: Journal article
Publication Date:: 2006
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36481
Journal Title:: International Journal of Advertising
Journal Title Details:: 25(2) : 223-245

214. Keeping it real: race, difference, and corporate ethics at Coca-Cola

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Parker, Patricia S. (author)
Format:: Book chapter
Publication Date:: 2006
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08343
Notes:: Pages 169-183 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.

215. The "nag factor" and children's product categories

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bridges, Eileen (author) and Briesch, Richard A. (author)
Format:: Journal article
Publication Date:: 2006
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36492
Journal Title:: International Journal of Advertising
Journal Title Details:: 25(2) : 157-187

216. The effects of current market forces on the impact of a TV commercial in creating persuasion: advertising agencies cannot do it all alone!

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stanton, John L. (author) and Herbst, Kenneth C. (author)
Format:: Journal article
Publication Date:: 2006
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11625
Journal Title:: Journal of Promotion Management
Journal Title Details:: 12(2) : 119-135
Notes:: 18 pages., Online via UI e-subscription, Investigated the extent to which extenuating factors (excluding those produced by the commercial) affected the extent to which an advertisement was both persuasive and eventually engendered persuasion. Results demonstrated that the combined pre-existing market forces had a greater impact on a commercial's ability to persuade than did the message or creativity in the advertisement itself. Foods were among the products involved in this analysis.

217. Building brands in rural India

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rajan, R.V. (author) and Anugrah Madison Advertising Pvt. Ltd., Chennai, India.
Format:: Commentary
Publication Date:: 2005-11-09
Published:: India
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29657
Notes:: 5 pages.

218. Make a critical difference in the success of your campaign: the importance of measuring ad recognition

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McLendon, Tamara (author)
Format:: Journal article
Publication Date:: 2005-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23174
Journal Title:: Agri Marketing
Journal Title Details:: 43(8) : 52-54
Notes:: Describes use and effectiveness of Web-based surveys, assessing recognition of brand-blinded ads.

219. Information asymmetries, labels and trust in the German food market: a critical analysis based on the economics of information

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Karstens, Birte (author) and Belz, Frank-Martin (author)
Format:: Journal article
Publication Date:: 2005
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36483
Journal Title:: International Journal of Advertising
Journal Title Details:: 25(2) : 189-211

220. Komili brings life to ancient Klazomanai

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Case study
Publication Date:: 2005
Published:: Turkey
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02959
Notes:: International Public Relations Association. Article 112. 4 pages., Case report of an award winning public relations project by Komili Olive Oils. It involved development of an open-air olive oil museum at the Klazomenai archeological site.

221. Pricing differentials for organic, ordinary and genetically modified food

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Knight, John G. (author), Holdsworth, D.K. (author), and Mather, D.W. (author)
Format:: Journal article
Publication Date:: 2005
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28729
Journal Title:: Journal of Product and Brand Management
Journal Title Details:: 14(6) : 387-392

222. Lumber has lessons for farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Roberts, Owen (author)
Format:: Journal article
Publication Date:: 2004-09-27
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27633
Journal Title:: Guelph Mercury
Journal Title Details:: : A3
Notes:: Archived September 27, 2004, Via FSNet, Food Safety Network. 2 pages.

223. Integrated marketing success stories

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bulik, Beth Snyder (author) and Maddox, Kate (author)
Format:: Journal Article
Publication Date:: 2004-06-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30276
Journal Title:: B to B
Journal Title Details:: 89(6) : 20-23
Notes:: Includes a case report about introduction of Mustang Max, a new crop insecticide from FMC.

224. Evaluating branded advertising of fluid milk products in Taiwan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hsu, Jane Lu (author) and Liu, Gary Shang-Min (author)
Format:: Journal article
Publication Date:: 2004
Published:: Taiwan
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29966
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: 16(1) : 7-18
Notes:: Via UI electronic subscription.

225. Comparative effectiveness of executional elements in TV food advertising on recall and persuasion: 15- versus 30-second commercials

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stanton, John L. (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29965
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: 15(1/2) : 137-152
Notes:: Via UI electronic subscription.

226. A model of technology transfer in the seed sector based on brand strength, social distance and intrinsic product value

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Niab, S.R. Draper (author)
Format:: Journal article
Publication Date:: 2001-12
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26112
Journal Title:: Plant Varieties and Seeds
Journal Title Details:: 14(3) : 215-226

227. The role of agricultural promotions in reducing uncertainties of exported fruits and vegetables

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zilberman, David (author), Heiman, Amir (author), and Baylis, Kathy (author)
Format:: Journal article
Publication Date:: 2001-04
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30549
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: 12(3) : 1-26

228. Integrated marketing communications in the Australian and New Zealand wine industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reid, Mike (author), Johnson, Trent (author), Ratcliffe, Mike (author), Skrip, Kari (author), and Wilson, James (author)
Format:: Editorial
Publication Date:: 2001
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36501
Journal Title:: International Journal of Advertising
Journal Title Details:: 20(2) : 239-262

229. Children's categorisation of foods

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Young, Brian M. (author)
Format:: Journal article
Publication Date:: 2000
Published:: UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36497
Journal Title:: International Journal of Advertising
Journal Title Details:: 19(4) : 495-508

230. Great advertising campaigns: how they achieve both creative and business objectives

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ind, Nicholas (author)
Format:: Book
Publication Date:: 1993
Published:: UK: Kogan Page Limited, London, England
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Notes:: 223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

231. How to develop international advertising campaigns that work: the example of the European food and beverage sector

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Appelbaum, Ullrich (author) and food (author)
Format:: Journal article
Publication Date:: 1993
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36494
Journal Title:: International Journal of Advertising
Journal Title Details:: 12(3) : 223-241

232. What can we learn from the experience of the dairy promotion program?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bollman, Ray D. (author)
Format:: Presentation
Publication Date:: 1987-08-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09658
Notes:: Outline of a presentation at a symposium, "Optimal allocation of animal industry checkoff funds: lessons from meat demand analysis," during an American Agricultural Economics Association meeting, East Lansing, Michigan, August 3, 1987. 6 pages.

233. Advertising agencies' role in research projects

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Benson, Marge (author / J. Walter Thompson Company)
Format:: Paper
Publication Date:: 1985-04
Published:: USA: AgEcon
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10574
Notes:: 3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."

234. Advertising and promotion in food marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gallo, Anthony E. (author)
Format:: Report
Publication Date:: 1984-01
Published:: USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
Notes:: 37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of this advertising focused on highly processed and highly packaged foodswhich also tend to be the foods consumed in large quantities in the United States relative to Federal dietary recommendations such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the U.S. Department of Agriculture spent $333.3 million on nutrition education, evaluation, and demonstrations. This is approximately what the food industry spent on advertising just for coffee, tea, and cocoa, or for snacks and nuts; slightly more than half (60 percent) the amount spent on advertising for carbonated soft drinks, and less than half the amount spent promoting beer, or candy and gum, or breakfast cereals.

235. The pluses and minuses of branding agricultural products

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Makens, James C. (author)
Format:: Journal article
Publication Date:: 1964-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07106
Journal Title:: Journal of Marketing
Journal Title Details:: 28(4) : 10-16

236. The farm today

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kohls, R. L. (author)
Format:: Journal article
Publication Date:: 1959-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07375
Journal Title:: Journal of Marketing
Journal Title Details:: 24(2): 59-62

237. Sources of information used and kinds of help desired in planning and purchasing food for selected families in Lorain County, Ohio

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Simonds, L.A. (author)
Format:: Thesis summary
Publication Date:: 1959-07-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08378
Journal Title:: Review of Extension Research
Journal Title Details:: 1958
Notes:: Pages 73-74 in Extension Circular 521, Review of Extension Research, January through December 1958, U.S. Department of Agriculture, Washington, D.C. Summary of the thesis for a Master of Science degree, Ohio State University, Columbus. 1958. 69 pages.

238. Farmers' selection of farm machinery dealers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kohls, R. L. (author), Stucky, R. L. (author), and Gifford, J. I. (author)
Format:: Journal article
Publication Date:: 1957-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07082
Journal Title:: Journal of Marketing
Journal Title Details:: 21(4) : 446-450

239. Animals in advertising: Love dogs? Love the ad!

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lancendorfer, Karen M. (author / Haworth College of Business), Atkin, JoAnn L. (author / Haworth College of Business), and Reece, Bonnie B. (author / Michigan State University)
Format:: Journal article
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30374
Journal Title:: Journal of Business Research
Journal Title Details:: 61
Notes:: 2008

240. Build a better farm equipment show

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: workbook
Publication Date:: unknown
Published:: USA: North American Farm Show Council
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00320
Notes:: 15 pages. n.d.

241. Choosing Brands: Fresh Produce versus Other Products

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zilberman, David (author), Heiman, Amir (author), and Jin, Yanhong H. (author)
Format:: Journal article
Publication Date:: unknown
Published:: USA: Blackwell Publishing
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26414
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: DOI: 10.1111/j.1467-8276.2007.01062.x
Notes:: OnlineEarly

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