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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Devinney, Timothy M. (author), Auger, Pat (author), and Eckhardt, Giana M. (author)
Format:
Book
Publication Date:
2010
Published:
International: Cambridge University Press, Cambridge, United Kingdom.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35965
Notes:
240 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Moss, Kristi (author) and Paulsen Marketing, Sioux Falls, South Dakota.
Format:
Report
Publication Date:
2010-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30197
Notes:
Via firm's web site. 10 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Makens, James C. (author)
Format:
Journal article
Publication Date:
1964-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07106
Journal Title:
Journal of Marketing
Journal Title Details:
28(4) : 10-16
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Bui, My (author), Hamilton, Mitchell (author), and Kemp, Elyria (author)
Format:
Journal article
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11511
Journal Title:
Journal of Promotion Management
Journal Title Details:
21 : 739-759
Notes:
22 pages., Via online., Researchers used quota convenience sampling to investigate consumer decision making and brand commitment for food brands promoted as "healthy." Findings indicated that familiarity can help increase purchase intentions and brand commitment for healthy brands with low credibility. However, to go beyond a transactional exchange to one that is relation in nature, familiarity, credibility, and quality are all crucial for fostering brand commitment.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Zilberman, David (author), Heiman, Amir (author), and Baylis, Kathy (author)
Format:
Journal article
Publication Date:
2001-04
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30549
Journal Title:
Journal of International Food and Agribusiness Marketing
Journal Title Details:
12(3) : 1-26
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Langen, Nina (author), Hartmann, Monika (author), and Kloeckner, Heike (author)
Format:
Paper
Publication Date:
2010-07-25
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35962
Notes:
Presented at the Agricultural and Applied Economics Association Conference, Denver, Colorado, July 25-27, 2010. 23 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gustafson, Mike (author)
Format:
Journal article
Publication Date:
2013
Published:
USA: Henderson Communications, Chesterfield, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00890
Journal Title:
Agri Marketing
Journal Title Details:
51(1) : 24-25, 27
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Smit, Krystil (author) and Paulsen Marketing, Sioux Falls, South Dakota.
Format:
Article
Publication Date:
2012-07-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00302
Notes:
Via website. 1 page.