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    201. The future of experiential marketing

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    202. The future of retail

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    204. The impact of brand and attention on consumers’ willingness to pay: evidence from an eye tracking experiment

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    205. The impact of producers' cognitive styles on their purchasing behavior

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    206. The impacts of retail promotions on the demand for orange juice: a study of a retail chain

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    208. The interplay between advertising claims and product categories in food advertising: a scheme congruity perspective

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    209. The myth of the ethical consumer

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