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    51. 'Kid tested, mother approved': the relationship between advertising expenditures and 'most-loved' brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kim, Kacy K. (author), Williams, Jerome D. (author), and Wilcox, Gary B. (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08832
    Notes:
    Pages 42-60 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

    56. The impact of brand and attention on consumers’ willingness to pay: evidence from an eye tracking experiment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lewis, Karen E. (author), Grebitus, Carola (author), and Nayga Jr., Rodolfo M. (author)
    Format:
    Journal article
    Language:
    English / French
    Publication Date:
    2016-10-04
    Published:
    International: John Wiley & Sons Ltd.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08315
    Journal Title:
    Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
    Journal Title Details:
    64 (4): 753-777

    57. Who is behind the sustainable purchase? The sustainable consumer profile in grocery shopping in Spain

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carrero, Isabel (author), Redondo, Raquel (author), and Fabra, Maria Eugenia (author)
    Format:
    Journal article
    Publication Date:
    2016-06-16
    Published:
    USA: John Wiley & Sons Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08319
    Journal Title:
    International Journal of Consumer Studies
    Journal Title Details:
    40 (6): 643-651

    61. Branding food culture: UNESCO creative cities of gastronomy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pearson, David (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11588
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    28(2) : 164-176
    Notes:
    14 pages., Online via UI e-subscription., Researchers analyzed the co-branding between the United Nations and the urban centers that are successful in becoming UNESCO Creative Cities of Gastronomy. "Cities with this status have the potential to generate benefits from enhanced brand image, with associated economic and social rewards. However, it requires ongoing investment to create awareness among potential tourists and investors and in the development of enhanced pride and coordination among city residents and businesses."

    62. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author) and Rumble, Joy N. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 28-42

    63. Managing Extension's internal brand: employees' perceptions of the functions and descriptors of Extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Settle, Quisto (author), Baker, Lauri M. (author), and Stebner, Scott (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07424
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 43-56

    64. Mixed-Media Modeling May Help Optimize Campaign Recognition and Brand Interest

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    de Pelsmacker, Patrick (author), Dens, Nathalie (author), Goos, Peter (author), and Aleksandrovs, Leonids (author)
    Format:
    Journal article
    Publication Date:
    2015-12-01
    Published:
    United States: Advertising Research Foundation
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12451
    Journal Title:
    Journal of Marketing Research
    Journal Title Details:
    Vol. 55 Issue 4
    Notes:
    15 pages, The current study applied a “mixture-amount modeling” statistical approach—used most often in biology, agriculture, and food science—to measure the impact of advertising effort and allocation across different media. The authors of the current paper believe advertisers can use the mixture-amount model to detect optimal advertising-mix allocation changes as a function of their total advertising effort. The researchers demonstrated the use of the model by analyzing Belgian magazine and television data on 34 advertising campaigns for beauty-care brands. The goal is to help advertisers maximize desirable outcomes for campaign recognition and brand interest.

    65. Why do manufacturers of leading national brands produce private labels for food retailers?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Xia, Tian (author) and Li, Zianghong (author)
    Format:
    Poster
    Publication Date:
    2015-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06282
    Notes:
    Accessed August 6, 2015., Poster presented at the Agricultural and Applied Economics Association and Western Agricultural Economics Association annual meeting, San Francisco, California, July 26-28, 2015. 2 pages

    67. The power of promoting healthy brands: familiarity in health product decision making

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bui, My (author), Hamilton, Mitchell (author), and Kemp, Elyria (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11511
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    21 : 739-759
    Notes:
    22 pages., Via online., Researchers used quota convenience sampling to investigate consumer decision making and brand commitment for food brands promoted as "healthy." Findings indicated that familiarity can help increase purchase intentions and brand commitment for healthy brands with low credibility. However, to go beyond a transactional exchange to one that is relation in nature, familiarity, credibility, and quality are all crucial for fostering brand commitment.

    68. Analysis on brand construction of agricultural TV--a case study of Hubei Longshang Channel

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kai, Ma (author)
    Format:
    Journal article
    Language:
    Chinese with English abstract
    Publication Date:
    2014-07
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07172
    Journal Title:
    China Media Report Overseas
    Journal Title Details:
    10(3) : 59-66

    70. The determinants of consumer confidence in credence attributes: trust in the food system and in brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lassoued, Rim (author) and Hobbs, Jill E. (author)
    Format:
    Paper
    Publication Date:
    2014-05
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02718
    Notes:
    Paper presented at the 2014 AAEA/EAAE/CAES joint symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 31 pages.

    71. How Red Bull is clipping journalism's wings

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sellers, Daniel (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02684
    Journal Title:
    Ryerson Review of Journalism
    Notes:
    Spring 2014 issue. 4 pages., Author's experience in trying to examine a proliferating hybrid of journalism and advertising - branded content.

    72. Young children's food brand knowledge. Early development and associations with television viewing and parent's diet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tatlow-Golden, Mimi (author), Hennessy, Eilis (author), Dean, Moira (author), and Hollywood, Lynsey (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02735
    Journal Title:
    Appetite
    Journal Title Details:
    80 : 197-203

    74. The face of the "franchise:" Brand development key to Sun-Maid's sweet century as raisin industry leader

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Dan (author)
    Format:
    Journal article
    Publication Date:
    2013-07
    Published:
    USA: Rural Development, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01975
    Journal Title:
    Rural Cooperatives
    Journal Title Details:
    80(4) : 14-21

    77. Consumer response to point of purchase advertising for local brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collart, Alba J. (author), Palma, Marco A. (author), and Carpio, Carlos E. (author)
    Format:
    Journal article
    Publication Date:
    2013-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09665
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    45(2) : 229-242
    Notes:
    Findings suggested that in-store point-of-purchase advertising was not sufficient to significantly increase brand awareness and total demand for local ornamental brands. Buying frequency was found to increase both overall demand and likelihood of brand awareness.

    80. Chinese consumer knowledge, perceptions and willingness to pay (WTP) for orange juice products: Any opportunities for the U.S. juice producers?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chen, Xuqi (author) and Gao, Zhifeng (author)
    Format:
    Paper
    Publication Date:
    2013-02-03
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00898
    Notes:
    Paper presented at the Southern Agricultural Economics Association annual meeting, Orlando, Florida, February 3-5, 2013. 22 pages.

    83. An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilson, Kathryn (author), Barnes, Carly (author), and Irani, Tracy (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02171
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    97(3) : 32-44

    85. Establishing a strong brand identity through a website: the case of Greek food SMEs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vlahvei, Aspasia (author), Notta, Ourania (author), and Grigoriou, Evita (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    Greece
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02742
    Journal Title:
    Procedia Economics and Finance
    Journal Title Details:
    5 : 771-778

    86. Evaluating the complementary relationship between local brand farm products and rural tourism: evidence from Japap

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ohe, Yasuo (author) and Kurihara, Shinichi (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    Japan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02750
    Journal Title:
    Tourism Management
    Journal Title Details:
    35 : 278-283

    88. Communicating value to customers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Downey, Scott (author / Purdue University), Downey, David (author / Purdue University), Jackson, Mike (author / Purdue University), and Downey, Laura (author / Purdue University)
    Format:
    Journal article
    Publication Date:
    2012-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00031
    Journal Title:
    Agri Marketing
    Journal Title Details:
    50(7) : 64

    89. Private labels in the strategy of food producers and retailers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stauder, Marta (author), Kurthy, Gyongyi Jankune (author), Juhasz, Aniko (author), Konig, Gabor (author), and Nechay, Veronika Tunyogine (author)
    Format:
    Poster
    Publication Date:
    2012-09
    Published:
    Hungary
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00961
    Notes:
    Poster presented at GEWISOLA, "Herausforderungen des globalen Wandels fur Agrarentwicklung und Welternahrung, Universitat Hohenheim, September 26-28, 2012. 3 pages.

    90. Grow your own journalistic brand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    International Federation of Agricultural Journalists (IFAJ)
    Format:
    Blog posting
    Publication Date:
    2012-08-15
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00040
    Notes:
    See IFAJ's young leaders boot camp and master class blog 2012.

    91. Marketing local foods by food cooperatives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Katchova, Ani L. (author) and Woods, Timothy A. (author)
    Format:
    Paper
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00965
    Notes:
    Paper presented at the International Association of Agricultural Economists triennial conference, Foz do Iguacu, Brazil, August 18-24, 2012. 19 pages.

    92. Spillover effects of TV advertising: the case of carbonated soft drinks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Li, Xun (author) and Lopez, Rigoberto A. (author)
    Format:
    Paper
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00937
    Notes:
    Paper presented at the Agricultural and Applied Economics Association annual meeting, Seattle, Washington, August 12-14, 2012. 16 pages.

    93. Television advertising and soda demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lopez, Rigoberto A. (author), Liu, Yizao (author), and Zhu, Chen (author)
    Format:
    Poster
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00945
    Notes:
    Poster presented at the Agricultural and Applied Economics annual meeting, Seattle, Washington, August12-14, 2012. 2 pages.

    94. Value of beef steak branding: hedonic analysis of retail scanner data

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schulz, Lee L. (author), Schroeder, Ted C. (author), and White, Katharine L. (author)
    Format:
    Journal article
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01014
    Journal Title:
    Agricultural and Resource Economics Review
    Journal Title Details:
    41(2) : 260-273

    100. Brand salience and brand differentiation of the Florida Forest Service

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Telg, Ricky (author), Irani, Tracy (author), Carter, Hannah (author), Settle, Quisto (author), Goodwin, Joy (author), Wysocki, Al (author), and Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Format:
    Abstract
    Publication Date:
    2012-06-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00614
    Notes:
    2012 ACE research conference, Annapolis, Maryland, June 11, 2012. 1 page.