Via online issue. 1 page., Reports on audience research about the effects of advertising among those who had been exposed to content about a salmonella outbreak.
Benson, Marge (author / J. Walter Thompson Company)
Format:
Paper
Publication Date:
1985-04
Published:
USA: AgEcon
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10574
Notes:
3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."
Blitstein, Jonathan L. (author), Evans, W. Douglas (author), and Driscoll, David L. (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01362
Notes:
Pages 25-41 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09658
Notes:
Outline of a presentation at a symposium, "Optimal allocation of animal industry checkoff funds: lessons from meat demand analysis," during an American Agricultural Economics Association meeting, East Lansing, Michigan, August 3, 1987. 6 pages.
Boman, Courtney (author) and Ellis, Jason (author)
Format:
Paper abstract
Publication Date:
2018-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10006
Notes:
Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018., Describes the research concepts and methods used in this study. Includes no report of findings.
Borchers, Bryce (author), Roucan-Kane, Maud (author), Alexander, Corinne (author), Boehlje, Michael D. (author), Downey, W. Scott (author), and Gray, Allan W. (author)
Format:
Journal article
Publication Date:
2012
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00983
