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    152. Logo lessons

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alcorn, Lynette (author)
    Format:
    Journal article
    Publication Date:
    2009-09-22
    Published:
    USA: Cooperative Communicators Association.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29491
    Journal Title:
    CCA News
    Notes:
    2 pages.

    154. Product involvement in organic food consumption: does ideology meet practice?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tarkiainen, Anssi (author) and Sundqvist, Sanna (author)
    Format:
    Journal article
    Publication Date:
    2009-09
    Published:
    Finland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30548
    Journal Title:
    Psychology and Marketing
    Journal Title Details:
    26(9) : 844-863

    155. Consumers' willingness to pay for milk quality attributes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Berges, Miriam (author) and Casellas, Karina (author)
    Format:
    Paper
    Publication Date:
    2009-08-22
    Published:
    Argentina
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29726
    Notes:
    Presented at the International Association of Agricultural Economists Conference, Beijing, China, August 16-22, 2009. 19 pages.

    156. 10 rebranding lessons every communicator should know

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alcorn, Lynette (author) and Cooperative Communicators Association
    Format:
    Journal article
    Publication Date:
    2009-08-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29287
    Journal Title:
    CCA News
    Notes:
    Via online issue. 3 pages., Guidelines based on a rebranding initiative for CoBank.

    157. Does generic advertising help or hurt brand advertising?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chung, Chanjin (author) and Suh, Daeseok (author)
    Format:
    Paper
    Publication Date:
    2009-07-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29728
    Notes:
    Presented at the American Agricultural Economics Association annual meeting, Milwaukee, Wisconsin, July 26-28, 2009. 15 pages.

    160. Brands have a social media "window of opportunity" in PR (public relations) disasters

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barrera, Edward (author)
    Format:
    Journal article
    Publication Date:
    2009-04-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28945
    Journal Title:
    Adotas
    Notes:
    Via online issue. 1 page., Reports on audience research about the effects of advertising among those who had been exposed to content about a salmonella outbreak.