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Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Heckathorn, Carissa (author / National Cooperative Business Association)
Format:: Journal Article
Publication Date:: 2010-05
Published:: USA: Cooperative Communicators Association, Bellafonte, Pennsylvania.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30214
Journal Title:: Communique
Journal Title Details:: : 11

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kirkpatrick, Dan (author) and Osborn and Barr Communications, St. Louis, Missouri.
Format:: Article
Publication Date:: 2010-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30259
Notes:: 2 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Moss, Kristi (author) and Paulsen Marketing, Sioux Falls, South Dakota.
Format:: Report
Publication Date:: 2010-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30197
Notes:: Via firm's web site. 10 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Report
Publication Date:: 2010-03
Published:: USA: Context Marketing, Sausalito, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30561
Notes:: 8 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Vandecandelaere, Emilie (author)
Format:: Book chapter
Publication Date:: 2010
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35647
Notes:: Pages 137-152 in Janice Albert (editor), Innovations in food labelling, Woodhead Publishing Limited, Oxford, United Kingdom. 174 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Soscia, Isabella (author), Girolamo, Simona (author), and Busacca, Bruno (author)
Format:: Journal article
Publication Date:: 2010
Published:: Italy
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11578
Journal Title:: Journal of Business and Psychology
Journal Title Details:: 25(1) : 109-118
Notes:: 11 pages., Online via UI e-subscription, Researchers investigated the relative effectiveness of comparative and non-comparative advertising in communicating the differentiating attributes of a brand of pasta among the Italian consumer respondents. Results showed that comparative advertising's effect depends on consumers' perceived differentiation among the brands and consumers' level of involvement with the specific product category.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Morris, Joe (author), Yeung, Ruth (author), and Yee, Wallace (author)
Format:: Journal article
Publication Date:: 2010
Published:: UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36122
Journal Title:: British Food Journal
Journal Title Details:: 112(3) : 306-322

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Devinney, Timothy M. (author), Auger, Pat (author), and Eckhardt, Giana M. (author)
Format:: Book
Publication Date:: 2010
Published:: International: Cambridge University Press, Cambridge, United Kingdom.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35965
Notes:: 240 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thomas, Arthur M. (author) and Canter, Neil (author)
Format:: Journal article
Publication Date:: 2009-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35956
Journal Title:: Agricultural and Resource Economics Review
Journal Title Details:: 38(3) : 431-444

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reierson, Roger (author)
Format:: Journal article
Publication Date:: 2009-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29600
Journal Title:: Agri Marketing
Journal Title Details:: 47( 9 ) : 51
Notes:: Posted at http://www.agrimarketing.com

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