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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Camma, David (author)
Format:
Journal article
Publication Date:
2020-12
Published:
USA: Henderson Communications L.L.C., Adel, Iowa.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12113
Journal Title:
Agri Marketing
Journal Title Details:
58(619) : 19-22
Notes:
"Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Peabody, Rachel (author)
Format:
Online article
Publication Date:
2021-11-04
Published:
USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13241
Notes:
3 pages
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Lewis, Karen E. (author), Grebitus, Carola (author), and Nayga Jr., Rodolfo M. (author)
Format:
Journal article
Language:
English / French
Publication Date:
2016-10-04
Published:
International: John Wiley & Sons Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08315
Journal Title:
Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
Journal Title Details:
64 (4): 753-777
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Feeney, Roberto (author), Accursi, Federico (author), and Mac Clay, Pablo (author)
Format:
Journal article
Publication Date:
2019
Published:
Argentina
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11087
Journal Title:
International Journal on Food System Dynamics
Journal Title Details:
10(5) : 498-515
Notes:
Available online at www.centmapress.org, Results showed that different segments of producers had distinctive purchasing behaviors. Specifically, analytic-oriented producers tended to focus on product performance and less on the relationship with suppliers when buying their inputs. They also tended to be loyal to input brands, rely less on dealers/retailers and salespeople, and they are willing to change suppliers more often than other producers. Intuitive-oriented producers valued more the relationship with the supplier and are interested in contacting the salesperson if they need a product. Balanced-oriented producers declared to be less loyal to brands, but were more stable in terms of not changing input suppliers frequently.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Brown, Mark G. (author), Lee, Jonq-Ying (author), Knight, Erika P. (author), and Chung, Rebecca H. (author)
Format:
Paper
Publication Date:
2008-07-27
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28333
Notes:
Presented at the American Agricultural Economics Association annual meeting, Orlando, Florida, July 27-29, 2008. 10 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cheong, Yunjae (author) and Kim, Kihan (author)
Format:
Journal article
Publication Date:
2011-02
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00496
Journal Title:
Journal of Applied Communication Research
Journal Title Details:
39(1) : 55-74
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Devinney, Timothy M. (author), Auger, Pat (author), and Eckhardt, Giana M. (author)
Format:
Book
Publication Date:
2010
Published:
International: Cambridge University Press, Cambridge, United Kingdom.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35965
Notes:
240 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Moss, Kristi (author) and Paulsen Marketing, Sioux Falls, South Dakota.
Format:
Report
Publication Date:
2010-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30197
Notes:
Via firm's web site. 10 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Makens, James C. (author)
Format:
Journal article
Publication Date:
1964-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07106
Journal Title:
Journal of Marketing
Journal Title Details:
28(4) : 10-16
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Bui, My (author), Hamilton, Mitchell (author), and Kemp, Elyria (author)
Format:
Journal article
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11511
Journal Title:
Journal of Promotion Management
Journal Title Details:
21 : 739-759
Notes:
22 pages., Via online., Researchers used quota convenience sampling to investigate consumer decision making and brand commitment for food brands promoted as "healthy." Findings indicated that familiarity can help increase purchase intentions and brand commitment for healthy brands with low credibility. However, to go beyond a transactional exchange to one that is relation in nature, familiarity, credibility, and quality are all crucial for fostering brand commitment.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Zilberman, David (author), Heiman, Amir (author), and Baylis, Kathy (author)
Format:
Journal article
Publication Date:
2001-04
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30549
Journal Title:
Journal of International Food and Agribusiness Marketing
Journal Title Details:
12(3) : 1-26
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Langen, Nina (author), Hartmann, Monika (author), and Kloeckner, Heike (author)
Format:
Paper
Publication Date:
2010-07-25
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35962
Notes:
Presented at the Agricultural and Applied Economics Association Conference, Denver, Colorado, July 25-27, 2010. 23 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gustafson, Mike (author)
Format:
Journal article
Publication Date:
2013
Published:
USA: Henderson Communications, Chesterfield, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00890
Journal Title:
Agri Marketing
Journal Title Details:
51(1) : 24-25, 27
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Smit, Krystil (author) and Paulsen Marketing, Sioux Falls, South Dakota.
Format:
Article
Publication Date:
2012-07-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00302
Notes:
Via website. 1 page.