Van Loo, Ellen J. (author / Wageningen University), Caputo, Vincenzina (author / Michigan State University), and Lusk, Jayson L. (author / Purdue University)
Format:
Research report
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: D10851
Via live link within an online article, "Consumers prefer real beef over other alternatives" by Greg Henderson. 37 pages., Results of a nationwide survey of more than 1,800 consumers who completed a choice experiment in which they selected among conventional beef and three alternative meat products at different prices. "Overall, this study shows most consumers strongly prefer conventional beef to the alternatives."
16 pages, Branding agricultural products are popular in the online market, but little is known about consumers' preferences for agricultural product brands in an E-commerce environment. This study analyzed consumer preferences for three types of agricultural product brands and the interaction effect among them in an E-commerce environment with a choice experiment. Our results show that regional brand shows remarkable complementary effects on grower brand and store brand, implying regional brand can enhance the value of other brands. Also, we found that there is a substitution effect between grower brand and store brand. Interestingly, we find that consumers prefer cheap or expensive fuji apples rather than middle-price ones, implying significant consumption stratification in the Chinese online food market. This study also confirms the importance of the time window of delivery. This paper can provide critical information to optimize brand strategies of agricultural products in an E-commerce environment. [EconLit citations: D12, Q11, Q13]
Wilson, Kathryn L. (author), Barnes, Carly (author), and Irani, Tracy (author)
Format:
Paper
Publication Date:
2012-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01531
Notes:
Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 23 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06282
Notes:
Accessed August 6, 2015., Poster presented at the Agricultural and Applied Economics Association and Western Agricultural Economics Association annual meeting, San Francisco, California, July 26-28, 2015. 2 pages
