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    2. A model of technology transfer in the seed sector based on brand strength, social distance and intrinsic product value

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Niab, S.R. Draper (author)
    Format:
    Journal article
    Publication Date:
    2001-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26112
    Journal Title:
    Plant Varieties and Seeds
    Journal Title Details:
    14(3) : 215-226

    3. Choosing Brands: Fresh Produce versus Other Products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zilberman, David (author), Heiman, Amir (author), and Jin, Yanhong H. (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    USA: Blackwell Publishing
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26414
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    DOI: 10.1111/j.1467-8276.2007.01062.x
    Notes:
    OnlineEarly

    4. Creating brand identity creates demand for a commodity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 34, 36
    Notes:
    Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.

    5. My spokeschicken would make you run for your burger

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pitts, Lee (author)
    Format:
    Commentary
    Publication Date:
    2007-10-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26649
    Journal Title:
    Farm World
    Journal Title Details:
    53(39) : 7B
    Notes:
    Tongue in cheek, the author explores the idea that those who promote consumption of farm products need to use mascots. "We may neet to put a funny face on our productà"

    6. Growth-related measures of brand equity elasticity in food firms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sporleder, Thomas L. (author) and Liu, Juan (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26835
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    10(1)
    Notes:
    Posted at AgEcon Search: http://agecon.lib.umn.edu

    8. Brand loyalty among ag producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan-Kane, Maud (author) and Harbor, Anetra (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26976
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(1) : 16-17
    Notes:
    Features a marketing communications campaign by Wyffels Hybrids, Geneseo, Illinois.