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    1. Stamp of approval: Illinois Products logo program promotes local food and products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lockman, Cathy (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA: Illinois Department of Agriculture, Springfield, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02669
    Journal Title:
    Illinois Agriculture
    Journal Title Details:
    1: 28-29

    2. How Red Bull is clipping journalism's wings

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sellers, Daniel (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02684
    Journal Title:
    Ryerson Review of Journalism
    Notes:
    Spring 2014 issue. 4 pages., Author's experience in trying to examine a proliferating hybrid of journalism and advertising - branded content.

    3. The determinants of consumer confidence in credence attributes: trust in the food system and in brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lassoued, Rim (author) and Hobbs, Jill E. (author)
    Format:
    Paper
    Publication Date:
    2014-05
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02718
    Notes:
    Paper presented at the 2014 AAEA/EAAE/CAES joint symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 31 pages.

    4. Young children's food brand knowledge. Early development and associations with television viewing and parent's diet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tatlow-Golden, Mimi (author), Hennessy, Eilis (author), Dean, Moira (author), and Hollywood, Lynsey (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02735
    Journal Title:
    Appetite
    Journal Title Details:
    80 : 197-203

    5. Establishing a strong brand identity through a website: the case of Greek food SMEs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vlahvei, Aspasia (author), Notta, Ourania (author), and Grigoriou, Evita (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    Greece
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02742
    Journal Title:
    Procedia Economics and Finance
    Journal Title Details:
    5 : 771-778

    7. Evaluating the complementary relationship between local brand farm products and rural tourism: evidence from Japap

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ohe, Yasuo (author) and Kurihara, Shinichi (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    Japan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02750
    Journal Title:
    Tourism Management
    Journal Title Details:
    35 : 278-283

    9. Branding regions and destinations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kurzhals, Frank G. (author)
    Format:
    Article
    Publication Date:
    2007-12
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02933
    Notes:
    International Public Relations Association. 2 pages., Case report of a public relations campaign for a region in northern Germany.

    11. The time to act is always now

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hemus, Jonathan (author)
    Format:
    Commentary
    Publication Date:
    2007-07
    Published:
    UK: International Public Relations Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02956
    Journal Title:
    Frontline
    Notes:
    Article ID: 183. 3 pages., Cites expensive brand erosion experienced by Cadbury (chocolate bars) because of a recall.

    12. Water divides the world

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Duffy, James (author) and Jewell, Tony (author)
    Format:
    Commentary
    Publication Date:
    2007-04
    Published:
    International: International Public Relations Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02957
    Journal Title:
    Frontline
    Notes:
    Article ID: 15. 3 pages.

    13. Komili brings life to ancient Klazomanai

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Case study
    Publication Date:
    2005
    Published:
    Turkey
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02959
    Notes:
    International Public Relations Association. Article 112. 4 pages., Case report of an award winning public relations project by Komili Olive Oils. It involved development of an open-air olive oil museum at the Klazomenai archeological site.

    17. Why do manufacturers of leading national brands produce private labels for food retailers?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Xia, Tian (author) and Li, Zianghong (author)
    Format:
    Poster
    Publication Date:
    2015-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06282
    Notes:
    Accessed August 6, 2015., Poster presented at the Agricultural and Applied Economics Association and Western Agricultural Economics Association annual meeting, San Francisco, California, July 26-28, 2015. 2 pages

    23. Analysis on brand construction of agricultural TV--a case study of Hubei Longshang Channel

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kai, Ma (author)
    Format:
    Journal article
    Language:
    Chinese with English abstract
    Publication Date:
    2014-07
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07172
    Journal Title:
    China Media Report Overseas
    Journal Title Details:
    10(3) : 59-66

    25. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author) and Rumble, Joy N. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 28-42

    26. Managing Extension's internal brand: employees' perceptions of the functions and descriptors of Extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Settle, Quisto (author), Baker, Lauri M. (author), and Stebner, Scott (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07424
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 43-56

    32. Engagement and Extension: an examination of internal branding in Kansas Extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    King, Audrey E.H. (author) and Boone, Kristina M. (author)
    Format:
    Conference paper
    Publication Date:
    2017-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08152
    Notes:
    Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference in Mobile, Alabama, February 4-7, 2017. 16 pages.

    33. The impact of brand and attention on consumers’ willingness to pay: evidence from an eye tracking experiment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lewis, Karen E. (author), Grebitus, Carola (author), and Nayga Jr., Rodolfo M. (author)
    Format:
    Journal article
    Language:
    English / French
    Publication Date:
    2016-10-04
    Published:
    International: John Wiley & Sons Ltd.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08315
    Journal Title:
    Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
    Journal Title Details:
    64 (4): 753-777

    34. Who is behind the sustainable purchase? The sustainable consumer profile in grocery shopping in Spain

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carrero, Isabel (author), Redondo, Raquel (author), and Fabra, Maria Eugenia (author)
    Format:
    Journal article
    Publication Date:
    2016-06-16
    Published:
    USA: John Wiley & Sons Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08319
    Journal Title:
    International Journal of Consumer Studies
    Journal Title Details:
    40 (6): 643-651

    35. Keeping it real: race, difference, and corporate ethics at Coca-Cola

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Parker, Patricia S. (author)
    Format:
    Book chapter
    Publication Date:
    2006
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08343
    Notes:
    Pages 169-183 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.

    36. Sources of information used and kinds of help desired in planning and purchasing food for selected families in Lorain County, Ohio

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Simonds, L.A. (author)
    Format:
    Thesis summary
    Publication Date:
    1959-07-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08378
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1958
    Notes:
    Pages 73-74 in Extension Circular 521, Review of Extension Research, January through December 1958, U.S. Department of Agriculture, Washington, D.C. Summary of the thesis for a Master of Science degree, Ohio State University, Columbus. 1958. 69 pages.

    38. 'Kid tested, mother approved': the relationship between advertising expenditures and 'most-loved' brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kim, Kacy K. (author), Williams, Jerome D. (author), and Wilcox, Gary B. (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08832
    Notes:
    Pages 42-60 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

    39. #TransformFFA: an analysis of social media content during the 2016 national FFA convention

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers-Randolph, Tiffany M. (author), Lundy, Lisa K. (author), Harsh, Jessica L. (author), and Rabon, Raychel (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09222
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(1) Article7

    42. What's in a name?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayward, Katie (author)
    Format:
    Article
    Publication Date:
    2018-02-27
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09334
    Notes:
    Online from Paulsen, Sioux Falls, South Dakota. 3 pages.

    43. What's in a name? Draft Guidance for Industry - proprietary names for new animal drugs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Maday, John (author)
    Format:
    Draft working paper
    Publication Date:
    2018-03
    Published:
    USA: Center for Veterinary Medicine, Food and Drug Administration, U.S. Department of Health and Human Services, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09407
    Notes:
    19 pages., Draft version for comment.

    44. Do consumer responses to media food safety information last?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dillaway, Robin (author), Messer, Kent D. (author), Bernard, John C. (author), and Kaiser, Harry M. (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09451
    Journal Title:
    Applied Economic Perspectives and Policy
    Journal Title Details:
    33(3) : 363-383

    48. What can we learn from the experience of the dairy promotion program?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bollman, Ray D. (author)
    Format:
    Presentation
    Publication Date:
    1987-08-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09658
    Notes:
    Outline of a presentation at a symposium, "Optimal allocation of animal industry checkoff funds: lessons from meat demand analysis," during an American Agricultural Economics Association meeting, East Lansing, Michigan, August 3, 1987. 6 pages.

    49. Consumer response to point of purchase advertising for local brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collart, Alba J. (author), Palma, Marco A. (author), and Carpio, Carlos E. (author)
    Format:
    Journal article
    Publication Date:
    2013-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09665
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    45(2) : 229-242
    Notes:
    Findings suggested that in-store point-of-purchase advertising was not sufficient to significantly increase brand awareness and total demand for local ornamental brands. Buying frequency was found to increase both overall demand and likelihood of brand awareness.

    50. The effects of environmental brand attributes and nature imagery in green advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schmuck, Desirée (author), Matthes, Jörg (author), Naderer, Brigitte (author), and Beaufort, Maren (author)
    Format:
    Journal article
    Publication Date:
    2017-05-05
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09805
    Journal Title:
    Environmental Communication
    Journal Title Details:
    12(3) : 414-429