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    2. A model of technology transfer in the seed sector based on brand strength, social distance and intrinsic product value

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Niab, S.R. Draper (author)
    Format:
    Journal article
    Publication Date:
    2001-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26112
    Journal Title:
    Plant Varieties and Seeds
    Journal Title Details:
    14(3) : 215-226

    3. Choosing Brands: Fresh Produce versus Other Products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zilberman, David (author), Heiman, Amir (author), and Jin, Yanhong H. (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    USA: Blackwell Publishing
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26414
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    DOI: 10.1111/j.1467-8276.2007.01062.x
    Notes:
    OnlineEarly

    4. Creating brand identity creates demand for a commodity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 34, 36
    Notes:
    Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.

    5. My spokeschicken would make you run for your burger

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pitts, Lee (author)
    Format:
    Commentary
    Publication Date:
    2007-10-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26649
    Journal Title:
    Farm World
    Journal Title Details:
    53(39) : 7B
    Notes:
    Tongue in cheek, the author explores the idea that those who promote consumption of farm products need to use mascots. "We may neet to put a funny face on our productà"

    6. Growth-related measures of brand equity elasticity in food firms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sporleder, Thomas L. (author) and Liu, Juan (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26835
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    10(1)
    Notes:
    Posted at AgEcon Search: http://agecon.lib.umn.edu

    8. Brand loyalty among ag producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan-Kane, Maud (author) and Harbor, Anetra (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26976
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(1) : 16-17
    Notes:
    Features a marketing communications campaign by Wyffels Hybrids, Geneseo, Illinois.

    12. Branding the land-grant university: agricultural producers' and community leaders' awareness of the tripartite mission

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chodil, Katie (author), Meyers, Courtney (author), Irani, Tracy (author), and Baker, Lauri (author)
    Format:
    Abstract
    Publication Date:
    2008-06-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27730
    Notes:
    Abstract available in CD and print formats., Paper presented to the Research Special Interest Group at the annual meeting of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, in Traverse City, Michigan, June 10, 2008.

    16. Building a successful dealership

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kanicki, Dave (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28271
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(7) : 40-42
    Notes:
    Posted at http://www.agrimarketingdigital.com/, Features an award-winning equipment dealer that serves the rural lifestyle market.

    17. The impacts of retail promotions on the demand for orange juice: a study of a retail chain

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brown, Mark G. (author), Lee, Jonq-Ying (author), Knight, Erika P. (author), and Chung, Rebecca H. (author)
    Format:
    Paper
    Publication Date:
    2008-07-27
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28333
    Notes:
    Presented at the American Agricultural Economics Association annual meeting, Orlando, Florida, July 27-29, 2008. 10 pages.

    18. Survey reflects national agribusiness trends

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nickas, Katie (author)
    Format:
    Journal article
    Publication Date:
    2008-10-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28384
    Journal Title:
    Illinois AgriNews
    Journal Title Details:
    31(33) : D9
    Notes:
    Summarizes findings of the 2008 Large Commercial Producer survey by the Center for Food and Agricultural Business, Purdue University, West Lafayette, Indiana.

    24. Pricing differentials for organic, ordinary and genetically modified food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Knight, John G. (author), Holdsworth, D.K. (author), and Mather, D.W. (author)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28729
    Journal Title:
    Journal of Product and Brand Management
    Journal Title Details:
    14(6) : 387-392

    25. Website basics

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2009-02
    Published:
    International: Farms.com Professional Services, Guelph, Ontario, Canada.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28756
    Notes:
    Online white paper. 2 pages.

    26. So you want to do an online contest?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kelly, Ryan (author / Farms.com Professional Services)
    Format:
    Article
    Publication Date:
    2009-02
    Published:
    Canada: Farms.com Professional Services, Guelph, Ontario, Canada.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28759
    Notes:
    Farms.com Highlighter Newsletter. 2 pages.

    27. Branding your dealership pays with rural lifestylers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kirkpatrick, Dan (author / Osborn and Barr) and Osborn and Barr, St. Louis, Missouri.
    Format:
    Article
    Publication Date:
    2009-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28925
    Notes:
    Posted at http://www.osborn-barr.com/Trends.aspx, "Trends and Insights" section of Web site. 2 pages.

    28. Brands have a social media "window of opportunity" in PR (public relations) disasters

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barrera, Edward (author)
    Format:
    Journal article
    Publication Date:
    2009-04-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28945
    Journal Title:
    Adotas
    Notes:
    Via online issue. 1 page., Reports on audience research about the effects of advertising among those who had been exposed to content about a salmonella outbreak.

    33. 10 rebranding lessons every communicator should know

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alcorn, Lynette (author) and Cooperative Communicators Association
    Format:
    Journal article
    Publication Date:
    2009-08-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29287
    Journal Title:
    CCA News
    Notes:
    Via online issue. 3 pages., Guidelines based on a rebranding initiative for CoBank.

    34. McDonald's in the European Union: Do you want croc 'o legumes with that?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Alex (author), Giles, Blake (author), Smith, Christina (author), and Czarnik, Jill (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    International: International Business Immersion Program, University of Illinois, Urbana.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29353
    Journal Title:
    IBIP Student Magazine
    Journal Title Details:
    : 13-16

    35. Product and branding innovations in the Australian beef marketing system

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morales, Luis Emilio (author), Fleming, Euan (author), Wright, Vic (author), Griffith, Garry (author), and Umberger, Wendy (author)
    Format:
    Paper
    Publication Date:
    2008-02-08
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29432
    Notes:
    Presented at the Australian Agricultural and Resource Economics Society conference, Canberra, Australia, February 5-8, 2008. 13 pages.

    36. Assessing input brand loyalty among U.S. agricultural producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akridge, Jay T. (author), Martin, Marshall A. (author), and Harbor, Anetra L. (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29433
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    11(1) : 17-37

    37. Logo lessons

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alcorn, Lynette (author)
    Format:
    Journal article
    Publication Date:
    2009-09-22
    Published:
    USA: Cooperative Communicators Association.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29491
    Journal Title:
    CCA News
    Notes:
    2 pages.

    41. Consumers' willingness to pay for milk quality attributes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Berges, Miriam (author) and Casellas, Karina (author)
    Format:
    Paper
    Publication Date:
    2009-08-22
    Published:
    Argentina
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29726
    Notes:
    Presented at the International Association of Agricultural Economists Conference, Beijing, China, August 16-22, 2009. 19 pages.

    42. Does generic advertising help or hurt brand advertising?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chung, Chanjin (author) and Suh, Daeseok (author)
    Format:
    Paper
    Publication Date:
    2009-07-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29728
    Notes:
    Presented at the American Agricultural Economics Association annual meeting, Milwaukee, Wisconsin, July 26-28, 2009. 15 pages.

    43. Influence of the halal certification on food product advertisements in Malaysia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hassan, Siti Hasnah (author), Dann, Stephen (author), Kamal, K.A.M. (author), and De Run, Ernest Cyril (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    Malaysia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29805
    Notes:
    Pages 243-261 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.

    45. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carroll, Conor (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29839
    Notes:
    Pages 3-14 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    46. Cadbury's salmonella scare: good or bad crisis management?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carroll, Conor (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29840
    Notes:
    Pages 15-27 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    47. Organic versus conventional farming: a marketing survey on wine production

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cisilino, Federica (author) and Cesaro, Luca (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    Ital y
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29845
    Notes:
    Pages 105-119 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    48. Great advertising campaigns: how they achieve both creative and business objectives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ind, Nicholas (author)
    Format:
    Book
    Publication Date:
    1993
    Published:
    UK: Kogan Page Limited, London, England
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
    Notes:
    223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

    49. Comparative effectiveness of executional elements in TV food advertising on recall and persuasion: 15- versus 30-second commercials

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stanton, John L. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29965
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    15(1/2) : 137-152
    Notes:
    Via UI electronic subscription.

    50. Evaluating branded advertising of fluid milk products in Taiwan

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hsu, Jane Lu (author) and Liu, Gary Shang-Min (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    Taiwan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29966
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    16(1) : 7-18
    Notes:
    Via UI electronic subscription.

    51. A legacy of cooperation and innovation: Blue Diamond marks 100th anniversary as co-op that made U.S. world leader for almonds

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gray, Allen (author)
    Format:
    journal article
    Publication Date:
    2010-05
    Published:
    USA: Rural Development, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30165
    Journal Title:
    Rural Cooperatives
    Journal Title Details:
    77(3) : 4-8, 42-43

    56. Making your brand interactive

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heckathorn, Carissa (author / National Cooperative Business Association)
    Format:
    Journal Article
    Publication Date:
    2010-05
    Published:
    USA: Cooperative Communicators Association, Bellafonte, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30214
    Journal Title:
    Communique
    Journal Title Details:
    : 11

    57. The brand has two faces: examining the impact of an accented spokesperson on brand perceptions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bennett, Christine (author) and Loken, Barbara (author)
    Format:
    Journal Article
    Publication Date:
    2008
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30226
    Journal Title:
    European Advances in Consumer Research
    Journal Title Details:
    8 : 120-121

    59. Integrated marketing success stories

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bulik, Beth Snyder (author) and Maddox, Kate (author)
    Format:
    Journal Article
    Publication Date:
    2004-06-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30276
    Journal Title:
    B to B
    Journal Title Details:
    89(6) : 20-23
    Notes:
    Includes a case report about introduction of Mustang Max, a new crop insecticide from FMC.

    60. Animals in advertising: Love dogs? Love the ad!

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lancendorfer, Karen M. (author / Haworth College of Business), Atkin, JoAnn L. (author / Haworth College of Business), and Reece, Bonnie B. (author / Michigan State University)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30374
    Journal Title:
    Journal of Business Research
    Journal Title Details:
    61
    Notes:
    2008

    64. The role of agricultural promotions in reducing uncertainties of exported fruits and vegetables

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zilberman, David (author), Heiman, Amir (author), and Baylis, Kathy (author)
    Format:
    Journal article
    Publication Date:
    2001-04
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30549
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    12(3) : 1-26

    66. 40 ideas in 40 minutes

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kraft, Nicole (author), Hsu, Erin Ryder (author), Hendrickson, Rob (author), Koenig, Emily (author), Best, Summer (author), Gallatin, Maureen (author), and American Horse Publications, South Daytona, Florida.
    Format:
    Presentation
    Publication Date:
    2010-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30568
    Notes:
    Annual meeting, American Horse Publications, Lexington, Kentucky, June 2010. 7 pages.

    69. Geographic origin and identification labels: associating food quality with location

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vandecandelaere, Emilie (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35647
    Notes:
    Pages 137-152 in Janice Albert (editor), Innovations in food labelling, Woodhead Publishing Limited, Oxford, United Kingdom. 174 pages.

    71. The role of taste perception for the success of country of origin labeling in the case of organic pepper

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Langen, Nina (author), Hartmann, Monika (author), and Kloeckner, Heike (author)
    Format:
    Paper
    Publication Date:
    2010-07-25
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35962
    Notes:
    Presented at the Agricultural and Applied Economics Association Conference, Denver, Colorado, July 25-27, 2010. 23 pages.

    73. The myth of the ethical consumer

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Devinney, Timothy M. (author), Auger, Pat (author), and Eckhardt, Giana M. (author)
    Format:
    Book
    Publication Date:
    2010
    Published:
    International: Cambridge University Press, Cambridge, United Kingdom.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35965
    Notes:
    240 pages.

    74. Branding the land grant university: stakeholders' awareness and perceptions of the tripartite mission

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author), Meyers, Courtney (author), Baker, Lauri (author), and Abrams, Katie (author)
    Format:
    Journal article
    Publication Date:
    2010-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35997
    Journal Title:
    Journal of Extension
    Journal Title Details:
    48(6) : 6FEA9
    Notes:
    Via online. 11 pages.

    77. The effects of risk-reducing strategies on consumer perceived risk and on purchase likelihood: a modelling approach

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morris, Joe (author), Yeung, Ruth (author), and Yee, Wallace (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36122
    Journal Title:
    British Food Journal
    Journal Title Details:
    112(3) : 306-322

    79. Consolidation in the North American organic food processing sector, 1997-2007

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Howard, Philip H. (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36385
    Journal Title:
    International Journal of Sociology of Agriculture and Food
    Journal Title Details:
    16(1) : 13-30

    82. Enhancing food promotion in the supermarket industry: a framework for sales promotion success

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Livingstone, Sonia (author) and Simpson, Lisa S. (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36481
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    25(2) : 223-245

    83. Information asymmetries, labels and trust in the German food market: a critical analysis based on the economics of information

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Karstens, Birte (author) and Belz, Frank-Martin (author)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36483
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    25(2) : 189-211

    85. How to develop international advertising campaigns that work: the example of the European food and beverage sector

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Appelbaum, Ullrich (author) and food (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36494
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    12(3) : 223-241

    87. Integrated marketing communications in the Australian and New Zealand wine industry

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reid, Mike (author), Johnson, Trent (author), Ratcliffe, Mike (author), Skrip, Kari (author), and Wilson, James (author)
    Format:
    Editorial
    Publication Date:
    2001
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36501
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    20(2) : 239-262

    89. Farmers' brand perception toward agricultural machinery in China

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jianying, Feng (author), Peng, Lu (author), Weisong, Mu (author), Xiaoshuan, Zhang (author), and Zetian, Fu (author)
    Format:
    Journal article
    Publication Date:
    2011-04-18
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37012
    Journal Title:
    African Journal of Agricultural Research
    Journal Title Details:
    6(8) : 1966-1971

    91. The "co-op" brand can help strengthen links with members and consumers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reynolds, Bruce J. (author)
    Format:
    Journal article
    Publication Date:
    2011-11
    Published:
    USA: Rural Development, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37167
    Journal Title:
    Rural Cooperatives
    Journal Title Details:
    78(6) : 32-33

    94. Communicating value to customers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Downey, Scott (author / Purdue University), Downey, David (author / Purdue University), Jackson, Mike (author / Purdue University), and Downey, Laura (author / Purdue University)
    Format:
    Journal article
    Publication Date:
    2012-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00031
    Journal Title:
    Agri Marketing
    Journal Title Details:
    50(7) : 64

    95. Grow your own journalistic brand

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    International Federation of Agricultural Journalists (IFAJ)
    Format:
    Blog posting
    Publication Date:
    2012-08-15
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00040
    Notes:
    See IFAJ's young leaders boot camp and master class blog 2012.

    98. Linguistic false friends and expected food markets: what can make consumers not choose your product?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fauquet-Alekhine, Philippe (author) and Fauquet-Alekhine-Pavlovskaia, Elene (author)
    Format:
    Paper
    Publication Date:
    2011-08
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00072
    Notes:
    Paper prepared for presentation at the European Association of Agricultural Economists 2011 Congress, Zurich, Switzerland, August 30-September 2, 2011. Via AgEcon Search. 12 pages.