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    1. #TransformFFA: an analysis of social media content during the 2016 national FFA convention

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    2. 'Kid tested, mother approved': the relationship between advertising expenditures and 'most-loved' brands

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    3. 10 rebranding lessons every communicator should know

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    4. 40 ideas in 40 minutes

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    5. A legacy of cooperation and innovation: Blue Diamond marks 100th anniversary as co-op that made U.S. world leader for almonds

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    6. A model of technology transfer in the seed sector based on brand strength, social distance and intrinsic product value

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    7. A new path forward for food brands losing trust

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    9. Advertising agencies' role in research projects

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    10. Advertising and promotion in food marketing

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    13. An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

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    14. An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

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    15. Analysis on brand construction of agricultural TV--a case study of Hubei Longshang Channel

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    16. Animals in advertising: Love dogs? Love the ad!

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    17. Assessing input brand loyalty among U.S. agricultural producers

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    20. BQA campaign links industry, consumers

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    22. Brand and country influence on purchase intentions: a theory-of-reasoned-action approach

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    25. Brand loyalty among ag producers

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    26. Brand salience and brand differentiation of the Florida Forest Service

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    27. Brand salience and brand differentiation of the Florida Forest Service

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    30. Branding food culture: UNESCO creative cities of gastronomy

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    33. Branding regions and destinations

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    34. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

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    35. Branding the land grant university: stakeholders' awareness and perceptions of the tripartite mission

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    36. Branding the land-grant university: agricultural producers' and community leaders' awareness of the tripartite mission

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    37. Branding through cultural grounding: the keepin' it REAL curriculum

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    38. Branding your dealership pays with rural lifestylers

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    41. Brands have a social media "window of opportunity" in PR (public relations) disasters

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    42. Breathing life into your brand

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    44. Building a successful dealership

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    46. Building brands with competitive analysis

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    51. Cadbury's salmonella scare: good or bad crisis management?

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    53. Case studies of youth tobacco prevention campaigns from the USA: truths and half-truths

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    58. Chinese consumer knowledge, perceptions and willingness to pay (WTP) for orange juice products: Any opportunities for the U.S. juice producers?

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    59. Choosing Brands: Fresh Produce versus Other Products

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    61. Communicating value to customers

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    62. Communication audits: adding value and social impact to agricultural communications

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    63. Comparative effectiveness of executional elements in TV food advertising on recall and persuasion: 15- versus 30-second commercials

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    64. Consolidation in the North American organic food processing sector, 1997-2007

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    66. Consumer preferences for agricultural product brands in an E-commerce environment

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    67. Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives: does information or brand matter?

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    68. Consumer response to point of purchase advertising for local brands

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    69. Consumers' willingness to pay for milk quality attributes

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    70. Creating brand identity creates demand for a commodity

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    74. Do consumer responses to media food safety information last?

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    75. Does generic advertising help or hurt brand advertising?

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    78. Effectiveness of storytelling in agricultural marketing: scale development and model evaluation

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    79. Engagement and Extension: an examination of internal branding in Kansas Extension

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    80. Enhancing food promotion in the supermarket industry: a framework for sales promotion success

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    82. Establishing a strong brand identity through a website: the case of Greek food SMEs

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    84. Evaluating branded advertising of fluid milk products in Taiwan

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    85. Evaluating the complementary relationship between local brand farm products and rural tourism: evidence from Japap

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    86. Factors influencing mobile services adoption in rural India

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    89. Farmers' brand perception toward agricultural machinery in China

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    95. Florida residents' perceptions of the Florida Forest Service brand

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    96. Generic advertising in concentrated and differentiated agricultural markets

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    97. Geographic origin and identification labels: associating food quality with location

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    99. Great advertising campaigns: how they achieve both creative and business objectives

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    100. Grow your own journalistic brand

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