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    1. "Local food" as a contested concept: networks, knowledges, nature and power in food-based strategies for rural development

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    2. "Single-minded, compelling, and unique”: visual communications, landscape, and the calculated aesthetic of place branding

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    3. #TransformFFA: an analysis of social media content during the 2016 national FFA convention

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    4. 10 rebranding lessons every communicator should know

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    5. A fresh brand strategy: evaluating consumers' strawberry purchasing intent and their attitude toward Florida grown strawberries

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    6. A historical examination of food labeling policies and practices in the United States: implications for agricultural communications

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    7. A legacy of cooperation and innovation: Blue Diamond marks 100th anniversary as co-op that made U.S. world leader for almonds

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    8. A model of technology transfer in the seed sector based on brand strength, social distance and intrinsic product value

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    12. An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

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    13. An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

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    14. Animals in advertising: Love dogs? Love the ad!

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    15. Assessing input brand loyalty among U.S. agricultural producers

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    16. Authentic passion about Colombia

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    21. Brand salience and brand differentiation of the Florida Forest Service

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    22. Brand salience and brand differentiation of the Florida Forest Service

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    25. Branding bootcamp: a tale from the trenches

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    26. Branding food culture: UNESCO creative cities of gastronomy

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    30. Branding regions and destinations

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    31. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

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    32. Branding the land grant university: stakeholders' awareness and perceptions of the tripartite mission

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    33. Branding the land-grant university: agricultural producers' and community leaders' awareness of the tripartite mission

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    34. Branding through cultural grounding: the keepin' it REAL curriculum

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    37. Branding your dealership pays with rural lifestylers

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    40. Building a successful dealership

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    42. Building brands with competitive analysis

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    47. Cadbury's salmonella scare: good or bad crisis management?

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    49. Case studies of youth tobacco prevention campaigns from the USA: truths and half-truths

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