Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11607
Notes:
21 pages., Online from Think Shift Communications, San Francisco, California, via AgriMarketing Weekly., "While the industry hs never been a stranger to change, it seems increasingly certain that we are currently in the greatest state of evolution - maybe even revolution - that ag has ever faced."
22 pages., Via online., Researchers used quota convenience sampling to investigate consumer decision making and brand commitment for food brands promoted as "healthy." Findings indicated that familiarity can help increase purchase intentions and brand commitment for healthy brands with low credibility. However, to go beyond a transactional exchange to one that is relation in nature, familiarity, credibility, and quality are all crucial for fostering brand commitment.
