Authors identify urgent need to address the concerns of rural consumers and involve the available constitutional mechanism of Panchayati Raj institutions.
Online via Social Sciences Research Network. 1 page., Author's analysis of obstacles for women entrepreneurship. Among those cited: "traditional mindset of the society," "negligence of the state and respective authorities," "absence of definite agenda of life, absence of balance between family and career obligations of women, poor degree of financial freedom for women," "lack of professional education," and others. Cited "need of continuous attempt to inspire, encourage, motivate and co-operate women entrepreneurs..."