Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11356
Notes:
Radio program transcript online from National Public Radio. 4 pages., "Weekend Edition" program describes the approach taken by a Pulitzer-winning "small town" newspaper in Storm Lake, Iowa, writing editorials challenging corporate agribusiness interests in the state. Transcript also briefly cites experiences of two additional small town Iowa newspapers.
Winfield United (author), Exponent PR (author), and Colle+McVoy (author)
Format:
Online document
Publication Date:
2017
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10305
Notes:
3 pages., Via Silver Anvil Awards., WinField United teamed up with Exponent PR and its sister agency, Colle+McVoy, to unleash a multi-channeled communications blitz to help farmers and retailers be more efficient and sustainably connect the dots using WinField United’s proprietary precision agriculture tools and data platforms. Additionally, the team took on the challenge of telling the remarkable story of modern agriculture to the masses.
Statistical report in the 175th anniversary issue of Prairie Farmer. Features data about master farmer awards, the Prairie Farmer building, WLS Radio as part of Prairie Farmer Company, Farm Progress Shows and the Prairie Farmer Protective Union.
Online from publisher. 6 pages., Case example includes description of successful use of farmer-to-farmer knowledge exchange and festivals for rural-urban populations featuring ways to get these climate-hardy crops back on their plates.
