UI Library subscription., Report about a National AgriMarketing Association award-winning docudrama, "30 Harvests." It was produced for the U.S. Farmers and Ranchers in Action (USFRA) organization to encourage food companies to join with agriculture in the battle against climate change. Describes the origin and production of this film, as well as the planning for a paid media budget by USFRA and the CLUTCH consultancy/agency, Minneapolis, Minnesota.
Via online issue. 6 pages., Part of a series about how to succeed in produce display contests. This article emphasizes how display contests grow shopping basket size, expose new items to customers, help create an engaging image, build teamwork within the store, generate fun, and allow your community and beyond to see your work. "In the end, it really is all about having fun."
Online from publication. 1 page., Produce Market Guide magazine invites applicants for a new Produce Artist Award to honor the work of merchandisers bringing seasonality to life in produce departments with large, creative displays that show shoppers which fruits and vegetables are plentiful, delicious and a great value in a given week.
Online from publisher. 1 page., Memories of a 32-year member of AAEA, including eight years as executive secretary-treasurer and recipient of the 2010 AAEA Meritorious Service Award.
Online from publisher. 5 pages., Career summary, including service as president of the American Agricultural Editors' Association (AAEA) during 1986-87 and 2011 recipient of the AAEA Lifetime Achievement Award.
Via online issue. 1 page., Description of an award-winning handbook, entitled "Guide to the Capitol." It was produced and published by the Kansas Farm Bureau for use by members in engaging with elected officials at the Statehouse in Topeka, Kansas.
Via online issue. 1 page., Announcement and brief description of the award-winning ARC feature story, "Overcoming labor challenges," entered by Farm Credit East.
Via online issue. 2 pages., Introduction and description of Golden ARC Award in social media for the Moo Lab entry submitted by Midwest Dairy and FLM Harvest.
2 pages., Online from publisher., Report from the photographer who took a winning photograph in the 2019 AAEA communications competition. Described conditions and methods used.
The award-winning editorial (two pages)is attached to this document. It is available online at https://www.farmprogress.com/farm-life/beware-rural-outrage-cycle., Via online issue. 2 pages., This editorial was written by the author of the winning entry in the Editorial Opinion category, 2019 AAEA communications contest.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10892
Notes:
Online from the Institute for Rural Journalism and Community Issues, Lexington, Kentucky, Rural Blog. 3 pages., Describes the editorial approach of two award-winning local newspapers in focusing on the human toll of changing market forces in the dairy industry.
2 pages., Via online journal., Author's editorial in Farm Futures magazine was a winning entry in the 2018 AAEA Communication recognition program. Author questioned the presidential trade and immigration moves that "to me, made no sense for U.S agriculture or for that matter the general economy." In this article he described his rationale, reader reactions, and approach to writing editorials.
