Reprinted as pages 55-62 in John P. Brien, "Research contributions in agricultural extension and communication," a thesis submitted for the Degree of Doctor of Agricultural Science, Faculty of Natural Resources, Agriculture and Veterinary Science, University of Queensland.
25 pages., Online via UI e-subscription, Researchers evaluated the role of media through qualitative feedback from smallholder farmers identified by Community Markets for Conservation through radio programming efforts involving sustainable agriculture. Results demonstrated the centrality of the radio programming alongside other forms of communication such as extension and farmer-to-farmer communication, as well as written and visual communication.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C12678
Notes:
Pages 163-174 in William M. Rivera and Daniel J. Gustafson (eds.), Agricultural Extension: worldwide institutional evolution and forces for change. Elsevier Science Publishers, Amsterdam, The Netherlands. 312 p.
Behrens, John H. (author), Evans, James F. (author), and Behrens: Professor of Agricultural Communications, University of Illinois; Evans: Professor of Agricultural Communications, University of Illinois
Format:
Book chapter
Publication Date:
1984
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03490
Notes:
John Behrens Collection; see C03480 for original, In: Swanson, Burton E., ed. Agricultural extension : a reference manual. 2nd ed. Rome, Italy : Food and Agriculture Organization, United Nations, 1984. p. 144-155
