23 pages., Authors used a baseline survey, an intervention, and an end line survey to assess farmers' knowledge of farming practices, knowledge level, and relationship between information source and knowledge gain. Interventions were provided by radio broadcasts and audio CDs. Findings suggested that '...audio media remains a vital source of information for resource-poor farmers and can greatly enhance their agricultural knowledge when audio media is used as an intervention."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09907
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 47 pages. PowerPoint slides.
Ruohonen, Mikko (author), Turunen, Markku (author), Kallioniemi, Pekka (author), Hakulinen, Jaakko (author), Naik, L. Krishna (author), Das, Himadri (author), Pujar, Annapurna (author), and Mahajan, Gururaj (author)
Format:
Presentation
Publication Date:
2012-05
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00700
Notes:
Presentation at the seminar, "India calling," May 10, 2012. Sponsored by FinNode, a global network of Finnish innovation organizations. 18 pages.