Rodriguez, Lulu (author) and University of Illinois College of Agricultural, Consumer, and Environmental Sciences: Agricultural Communications
Illinois Public Media
Format:
Website
Publication Date:
2019-04-19
Published:
United States: Univeristy of Illinios, Champaign-Urbana, Illinois
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10356
8 pages., Online via UI electronic subscription., Researchers measured farmer demand for a new agricultural technology , a triple-layered hermetic storage bag which reduces storage loss from insect pests and neutralizes aflatoxin contamination in grain. Findings revealed a highly elastic demand that that the wholesaler could increase profit by lowering the price. Farmers who had prior awareness of the bag were willing to pay 20% more on average than those previously unaware of it. Farmers' valuation of the bags was not significantly different based on the medium (text, audio, or video) through which they received the information.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09907
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 47 pages. PowerPoint slides.
Rainie, Lee (author), Zickuhr, Kathryn (author), Purcell, Kristen (author), Madden, Mary (author), Brenner, Joanna (author), and Pew Research Center, Pew Internet and American Life Project, Washington, D.C.
Format:
Report
Publication Date:
2012-10-23
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00043
