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    Start Over Subject Term audience research Subject Term market research Subject Term marketing communication

    1. Great advertising campaigns: how they achieve both creative and business objectives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ind, Nicholas (author)
    Format:
    Book
    Publication Date:
    1993
    Published:
    UK: Kogan Page Limited, London, England
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
    Notes:
    223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

    4. How marketing has changed

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Downey, Dave (author) and Funk, Tom (author)
    Format:
    Journal article
    Publication Date:
    2012-10
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00690
    Journal Title:
    Agri Marketing
    Journal Title Details:
    50(8) : 106, 108, 110
    Notes:
    Commemorative Issue recognizing the 50th Anniversary of Agri Marketing magazine.

    5. Market research roundup

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bennewies, Gary (author), Johnson, Jan (author), Claussen, Ron (author), Wilson, Steve (author), Finegan, John (author), Gross, Joe (author), and Jasper, Bob (author)
    Format:
    Journal article
    Publication Date:
    2008-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28359
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(8) : 52-55
    Notes:
    Posted at www.agrimarketing.com