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2. Two comparisons of rural public television viewers and non-viewers in northern Mississippi
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Norton, Susan Langdon (author), Norton, Will Jr. (author), Windhauser, John W. (author), and Norton, W.: College of Journalism, University of Nebraska, Lincol, NE; Windhauser: Manship School of Journalism, Louisiana State University, Baton Rouge, LA
- Format:
- Journal article
- Publication Date:
- 1992
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06472
- Journal Title:
- Journalism Quarterly
- Journal Title Details:
- 69 (3) : 691-701
- Notes:
- James F. Evans Collection, A study of public television viewers in Oxford, Mississippi, in 1977 and 1989 found both consistency and differences in viewing patterns. In both periods, viewers watched television in general about six hours a day. But viewers of all education levels were much more likely to watch public television in 1989 than in 1977, when watchers tended to be those with higher levels of education. The amount of time spent watching public television inched up in 1989, and there is evidence that viewers assimilated public television more into their regular viewing. The study concludes that public television appeals to a broader and more heterogenous audience than it did earlier. (original)