Wagenet, Linda P. (author / Cornell University), Lemley, Ann T. (author / Cornell University), Grantham, Deborah G. (author / Cornell University), Harrison, Ellen Z. (author / Cornell University), Hillman, Katrie (author / Monmouth County Mosquito Commission), Mathers, Kevin (author / Cornell Cooperative Extension, Cornell University), and Younge, Lee Hanle (author / Cornell Cooperative Extension, Cornell University)
Format:
Journal article
Publication Date:
2005-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26155
15 pages, This study investigates the existing communication flows in agricultural cooperatives and the means of communication used by these organizations to communicate with their members. The authors
conducted a systematic literature review to address the following questions: How does communication occur in agricultural cooperatives? What means of communication have been adopted by agricultural cooperatives? What are the main theories supporting the analysis of communication issues in these organizations? There is evidence in the literature that inadequate communication between management and cooperative members can be one of the reasons for organizational failure. Inconsistent and ineffective communication can create a disconnect between members and organizations. In addition, communication is an important mechanism capable of improving the commitment of members to the cooperative. Despite this, agricultural cooperatives are slow to incorporate more diverse and
effective means of communication to reach their varied audiences.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09349
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 1 Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, National Association of Radio Farm Directors 1946 Yearbook and Directory. 30-32.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 2 Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
16 pages., via online journal., The 2018 report from the Intergovernmental Panel on Climate Change warns that Earth’s temperatures may soon reach a tipping point that threatens humanity’s future. Scientists from many disciplines agree that anthropogenic climate change is a serious problem yet many Americans remain skeptical of the existence, causes, and/or severity of climate change. In this article, we review recent research on climate change communication focusing on audience variables and messaging strategies with the goal of providing communication practitioners research-based recommendations for climate change message design. Factors that influence audience acceptance and understanding of climate science include: demographic variables (such as political party affiliation, religious orientation, and geographic location), as well as brief sections on misinformation, and beliefs in pseudoscience. Keys to effectively construct climate messaging are discussed including: framing strategies; reducing psychological distance; emotional appeals; efficacy cues; weight-of-evidence/ weight of expert reporting; inoculation/correcting misinformation; and separating science from conspiracy theories. Evidence-based strategies are critical in giving science communicators the tools they need to bridge the gap between the scientific community and the at-risk public.
Bevins, Robert J. (author) and McNabb, Coy G. (author)
Format:
Guide
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08178
Notes:
Theodore Hutchcroft Collection, Columbia, MO: University of Missouri, 1983. Communications Guide CM1306. 2 p. (In: North Central Regional Extension Publication no. 212)
