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    Start Over Subject Term audience Subject Term climate change Subject Term message

    1. Best practices in environmental communication: a case study of Louisiana's coastal crisis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jarreau, Paige Brown (author), Altinay, Zeynep (author), and Reynolds, Amy (author)
    Format:
    Journal article
    Publication Date:
    2015-10-30
    Published:
    USA: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D08354
    Journal Title:
    Environmental Communication
    Journal Title Details:
    11 (2): 143-165

    2. Heated discussion: strategies for communicating climate change in a polarized era

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Merzdorf, Jessica (author), Pfeiffer, Linda J. (author), and Forbes, Beth (author)
    Format:
    Online journal article
    Publication Date:
    2019
    Published:
    New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10816
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103 (3)
    Notes:
    16 pages., via online journal., The 2018 report from the Intergovernmental Panel on Climate Change warns that Earth’s temperatures may soon reach a tipping point that threatens humanity’s future. Scientists from many disciplines agree that anthropogenic climate change is a serious problem yet many Americans remain skeptical of the existence, causes, and/or severity of climate change. In this article, we review recent research on climate change communication focusing on audience variables and messaging strategies with the goal of providing communication practitioners research-based recommendations for climate change message design. Factors that influence audience acceptance and understanding of climate science include: demographic variables (such as political party affiliation, religious orientation, and geographic location), as well as brief sections on misinformation, and beliefs in pseudoscience. Keys to effectively construct climate messaging are discussed including: framing strategies; reducing psychological distance; emotional appeals; efficacy cues; weight-of-evidence/ weight of expert reporting; inoculation/correcting misinformation; and separating science from conspiracy theories. Evidence-based strategies are critical in giving science communicators the tools they need to bridge the gap between the scientific community and the at-risk public.