Berghorn, Claudia (author), Berghorn, Hans-Heinrich (author), and International research project of the regional Farmers' Union, Westfaelisch-Lippischer Landwirtschaftsverband (WLV) with the support of the German and European Farmers' Unions (DBV/COPA).
Format:
Research report
Language:
German
Publication Date:
2013
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02697
Notes:
78 pages., Report of research by the authors in Great Britain, the Republic of Ireland and the United States of America, August-December 2012.
Moorhead, S. Anne (author), Coates, Vivien E. (author), Gallagher, Alison M. (author), Nolan, Geraldine (author), Murphy, Kathy (author), and Hazlett, Diane E. (author)
Format:
Journal article
Publication Date:
2013
Published:
Ireland
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07145
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06953
Notes:
Pages 227-248 in Eugene C. Hargrove (ed.), The animal rights/environmental ethics debate: the environmental perspective. State University of New York Press, Albany. 273 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06951
Notes:
Pages 95-120 in Eugene C. Hargrove (ed.), The animal rights/environmental ethics debate: the environmental perspective. State University of New York Press, Albany. 273 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02411
Notes:
Programme and abstracts, International Conference of the Australasia Pacific Extension Network (APEN), Lincoln University, Christchurch, New Zealand, August 26-28, 2013. 100 pages.
33 pages., Via online journal., The legitimacy of the dominant intensive meat production system with
respect to the issue of animal welfare is increasingly being questioned by stakeholders across the meat supply chain. The current meat supply is highly undifferentiated, catering only for the extremes of morality concerns (i.e., conventional vs.
organic meat products). However, a latent need for compromise products has been
identified. That is, consumer differences exist regarding the trade-offs they make
between different aspects associated with meat consumption. The heterogeneity in
consumer demand could function as a starting point for market segmentation, targeting and positioning regarding animal welfare concepts that are differentiated in
terms of animal welfare and price levels. Despite this, stakeholders in the meat
supply chain seem to be trapped in the dominant business model focused on low
cost prices. This paper aims to identify conflicting interests that stakeholders in the
meat supply chain experience in order to increase understanding of why heterogeneous consumer preferences are not met by a more differentiated supply of meat
products produced at different levels of animal welfare standards. In addition,
characteristics of the supply chain that contribute to the existence of high exit
barriers and difficulty to shift to more animal-friendly production systems are
identified. Following the analysis of conflicting interests among stakeholders and
factors that contribute to difficulty to transform the existing dominant regime,
different routes are discussed that may help and motivate stakeholders to overcome
these barriers and stimulate the creation of new markets.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00920
Notes:
Abstract and contents table are in ACDC. Full text of thesis available online., Thesis for the Master of Science degree in Agricultural and Applied Economics, Makerere University, Uganda. 121 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00924
Notes:
Paper presented at the 131st EAAE (European Association of Agricultural Economists) seminar, "Innovation for agricultural competitiveness and sustainability of rural areas," Prague, Czech Republic, September 18-19, 2012.
Hall, Clare (author), Toma, Luiza (author), Costa Madureira, Livia Maria (author), Barnes, Andrew (author), and Renwick, Alan (author)
Format:
Paper
Publication Date:
2012-09-18
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00922
Notes:
Paper presented at the 131st EAAE (European Association of Agricultural Economists) seminar, "Innovation for agricultural competitiveness and sustainability of rural areas," Prague, Czech Republic, September 18-19, 2012. 17 pages.
17 pages., via online journal, Calls for improved targeting of conservation resources are increasingly common. However, arguments for improving the effectiveness and efficiency of agricultural conservation programs through proactive targeting are often tempered by questions regarding political feasibility. Such questions rest on an assumption that there will be resistance to these approaches, whether from farmers, farm groups, or elected officials, yet there is little research-based evidence supporting that assumption. Analysis of data on Iowa farmers’ attitudes toward targeted conservation indicates that most farmers support targeted approaches. Specific factors associated with endorsement of targeted approaches include awareness of agriculture's environmental impacts, belief that farmers should address water quality problems, having experienced significant soil erosion, belief that extreme weather will become more common, participation in the Conservation Reserve Program, and belief that farmers who have natural resource issues are less likely to seek conservation assistance. Concerns about government intrusion were negative predictors of support for targeted approaches.
Pennington, Kristin M. (author / University of Arkansas)
Format:
Master's thesis
Publication Date:
2012-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03575
Notes:
148 pages, Currently, a need exists for agricultural education programs to being introducing new curriculum which will help meet the current and future needs of the agricultural industry. In 2010, the University of Arkansas Agricultural and Extension Education Department received grant funding for the development of curriculum relating directly to visual communications technology and its role in agricultural communications. Curriculum was developed and teachers across the state were asked to participate in implementing the program. The primary purpose of this study was to evaluate the knowledge levels of students prior to being taught agricultural communications curriculum was taught, and again after students participated in a day-long experiential learning activity utilizing the skills taught throughout the curriculum; students' perceptions were also assessed. Additionally, a content analysis was completed to assess the ability of students to apply skills learned in the curriculum. Eleven schools participated in the study. A significant difference was seen in test scores for each curriculum (photography, writing, and videography) unit. Overall, students had a positive perceptions of the curriculum and the experiential learning activity. Also, the content analysis showed that students were able to apply skills taught via the curriculum and successfully conveyed stories and messages by producing short promotional videos about agriculture. The study found that the curriculum was successful in increasing student knowledge of visual communications as it relates to agricultural communications.
National Association of Farm Broadcasting, Platte City, Missouri.
Format:
News releases
Publication Date:
2012-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00608
Notes:
http://www.library.illinois.edu/funkaces/acdc/news/National_Association_of_Farm_Broadcasting.docx., National Association of Farm Broadcasting via online. 2 pages.
Lormore, Mike (author / Pfizer Animal Health) and National Institute for Animal Agriculture.
Format:
Presentation
Publication Date:
2012-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00363
Notes:
PowerPoint presentation at the National Institute for Animal Agriculture 2012 annual conference, Denver, Colorado, March 26-29, 2012. Via website. 36 pages.
8 pages., via online journal., In this study, we describe local decision maker attitudes towards vernal pools to inform science communication and enhance vernal pool conservation efforts. We conducted interviews with town planning board and conservation commission members (n = 9) from two towns in the State of Maine in the northeastern United States. We then mailed a questionnaire to a stratified random sample of planning board members in August and September 2007 with a response rate of 48.4% (n = 320). The majority of survey respondents favored the protection and conservation of vernal pools in their towns. Decision makers were familiar with the term “vernal pool” and demonstrated positive attitudes to vernal pools in general. General appreciation and willingness to conserve vernal pools predicted support for the 2006 revisions to the Natural Resource Protection Act regulating Significant Vernal Pools. However, 48% of respondents were unaware of this law and neither prior knowledge of the law nor workshop attendance predicted support for the vernal pool law. Further, concerns about private property rights and development restrictions predicted disagreement with the vernal pool law. We conclude that science communication must rely on specific frames of reference, be sensitive to cultural values, and occur in an iterative system to link knowledge and action in support of vernal pool conservation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06528
Notes:
Panel presentation at "Food and Agricultural Communications: The next frontier." Symposium sponsored by the Agricultural Communications Program,offered jointly by the College of Media and College of Agricultural, Consumer and Environmental Sciences, University of Illinois, in Champaign, Illinois, February 17, 2012. 4 pages.
Wilson, Kathryn L. (author), Barnes, Carly (author), and Irani, Tracy (author)
Format:
Paper
Publication Date:
2012-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01531
Notes:
Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 23 pages.
Holt, Jessica (author) and Cartmell, Dwayne (author)
Format:
Paper
Publication Date:
2012-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01526
Notes:
Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 24 pages.
DeVuyst, Eric A. (author), Williams, Brian R. (author), Raper, Kellie Curry (author), Peel, Derrell (author), Lalman, David (author), Richards, Chris (author), and Doye, Damona (author)
Format:
Paper
Publication Date:
2012-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00245
Notes:
Paper presented at the Southern Agricultural Economics Association annual meeting, Birmingham, Alabama, February 4-7, 2012. Via AgEcon Search. 21 pages.
Edgar, Leslie D. (author), Edgar, Don W. (author), Cox, Casandra (author), Pennington, Kristin M. (author), and Bills-Hunt, Beth Ann (author)
Format:
Paper
Publication Date:
2012-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01501
Notes:
Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting, Birmingham, Alabama, February 5-6, 2012. 21 pages.
Khandker, Varsha (author) and Gandhi, Vasant P. (author)
Format:
Paper
Publication Date:
2012-02
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00954
Notes:
Paper presented at the 56th AARES (Australian Agricultural and Resource Economics Society) annual conference, Fremantle, Western Australia, February 7-10, 2012. 18 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01529
Notes:
Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 11 pages.
Kubitz, Laura (author), Culbertson, Avery (author), and Irani, Tracy (author)
Format:
Paper
Publication Date:
2012-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01530
Notes:
Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 25 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00953
Notes:
PowerPoint presentation in the session, "Making locally grown food more available," of the Ag Outlook Forum, U.S. Department of Agriculture, February 2012. 33 pages.
Interviewed scientists express tolerance of lay views and reference their own lay experience while minimizing the scientific value of lay views as scientists. Authors identify a "superior capacity" model that "seems to serve interviewed scientists rather well; they retain their scientific autonomy without contradicting the assumption of funding agencies and others that laypeople have salient knowledge."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06631
Notes:
Raw data responses to a survey conducted by the Ethics Committee of the American Agricultural Editors' Association among 431 participants at the 2012 Young Farmers and Ranchers Leadership Conference, American Farm Bureau Federation, Grand Rapids, Michigan, Februaty 18-20, 2012. 1 page with accompanying committee member correspondence.
