25 pages, Growth in the worldwide consumption of poultry meat, especially in developing countries, has resulted in increasing trade, raising concerns and criticisms about imports. Such concerns and criticisms include the potential to collapse the domestic industry and lead to job losses. This paper, therefore, analyzes the role of personal factors in driving the frequency of chicken meat consumption in general and, in particular, domestic and imported chicken. Results from a survey of 500 urban consumers in Ghana show that attitudes and perceptions are key factors influencing chicken meat consumption. Specifically, concerns about food safety, price, and the lack of convenience reduce regular domestic chicken consumption, while perceived quality and ethnocentrism increase regular consumption. Regarding imported chicken, price, convenience, and availability influence frequent consumption. Promotional activities that highlight the quality aspects in terms of taste and freshness of domestic chicken meat can give domestic actors a competitive advantage.
Markenson, Steve (author / Food Marketing Institute)
Format:
Research summary
Publication Date:
2020-04-17
Published:
USA: Food Marketing Institute, Arlington, Virginia.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11747
Notes:
Online from Institute website. 2 pages., Summary of efforts to track how shoppers are finding new ways of grocery shopping during the coronavirus. Compared with other grocery shoppers, Latinx and Black shoppers are more likely to report a disruption in their household as a result of the pandemic. They are adjusting where they shop (fewer, different stores), shopping more online, spending more money per trip, and changing the range of products for which they shop.
USA: Center for Food Integrity, Gladstone, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11433
Notes:
3 pages., Online from publisher., Report from the Consumer Trust Insights Council indicates that beyond shoppers' emphasis on supplies of canned and frozen supplies of food during this global disease outbreak, "there's something else folks are buying during their supply runs - guilty pleasures." Those take the form of treats like chocolate, cookies and beverages, "...little indulgences to bring them joy during anxious times."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11291
Notes:
3 pages., Online from the Center for Food Integrity, Gladstone, Missouri, USA., Summary of findings from a new study focused on "The 25 most trusted brands in America" from Morning Consult. Results showed reductions in food-related food marketers in the list, among older to younger consumer segments.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11432
Notes:
2 pages., Online from AgriMarketing Weekly. News release of March 16, 2020., Brief summary of results of a consumer research study measuring market potential for gene-edited food and agriculture products. Research was sponsored by the FMI Foundation, American Seed Trade Association, American Farm Bureau Federation, and Farm Foundation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11394
Notes:
9 pages., Via online., "For the first time, environmental protection rivals the economy among the public's top policy priorities" (for the president and Congress). Findings of a national survey among U.S. adults conducted January 8-13, 2020.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11648
Notes:
15 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Author develops a theoretical model that helps provide a better understanding of the effect of hostile marketing and advertisement strategies on competition involving meat. Findings suggest that negatively influencing consumers' perceptions of rivals' products may be a more effective marketing tool than the "beggar-thy-neighbor" advertising where one firm steals some market share from the rivals by means of positive promotion of its own product.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D11640
Notes:
4 pages., Online from G&S Business Communications, New York City, New York. 4 pages., "A new consumer intelligence survey fielded by G&S Communications found Americans are changing their consumption behaviors and their perceptions of the food supply chain as a direct result of the coronavirus. From food safety and quality to availability and affordability, people are beginning to think differently about where their food comes from and the significance of the nation's farming infrastructure."
Online via https://newprairiepress.org/jac, Authors identified five labels related to animal welfare that are frequently found on food packages in USA grocery stores Results of a controlled online experiment among consumers showed that while most consumers lacked knowledge regarding meaning of the labels and certification standards, they relied on the labels with simplistic terms as heuristic cues to judge the ethical treatment of hens on the farm. The selected labels did not lead consumers to pay a higher premium for the labeled products.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11646
Notes:
8 pages., Results of Gallup World Poll 2019. Online from publisher., "On the 50th anniversary of Earth Day, Gallup offers a snapshot of how satisfied people in 145 countries and areas around the world were in 2019 with their efforts to preserve the environment and with the quality of their air and water."
