Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36864
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Delivered at a joint meeting of the Philadelphia Club of Advertising Women and Poor Richard Club, Philadelphia, Pennsylvania, April 19, 1939. 17 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13100
Journal Title Details:
84 pages
Notes:
RIRDC Research Report in human capital, communications and information systems, Rural Industries Research & Development Corporation (RIRDC), Barton, ACT, Australia
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: D10735
Notes:
Claude W. Gifford Collection. PACER Project., Address by the U.S. Secretary of Agriculture at the first annual meeting of PACER, Inc., Blackstone Hotel, Chicago, Illinois, November 28, 1973. 11 pages., Summarizes findings of a national survey conducted by Response Analysis, Inc., for Professional Agricultural Communications Editorial Research, Inc. (PACER).
Evans, James F. (author / Agricultural Communications, College of Agriculture, University of Illinois)
Format:
Report
Publication Date:
1973
Published:
USA: Office of Communication, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 23 Document Number: B02438
Notes:
#901, Harold Swanson Collection. Claude W. Gifford Collection. PACER Project., Literature review prepared while author served as a consultant with the Office of Communication. 46 p., This review of literature was conducted as foundation for a national survey for Professional Agricultural Communications Editorial Research, Inc. (PACER), a non-profit organization involving six national agricultural communicator associations.
USA: Professional Agricultural Communications Editorial Research, Inc. (PACER), Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 23 Document Number: B02447
Notes:
Harold Swanson Collection. AgComm Teaching. Delmar Hatesohl Collection. See also original report B00769., Report of a survey by Response Analysis Corporation, Princeton, New Jersey. RAC 3696. 16 pp.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: B00769
Notes:
AgComm Teaching. Claude W. Gifford Collection. PACER Papers., 120 p., Report of a national research project conducted for Professional Agricultural Communications Editorial Research, Inc. (PACER), a non-profit corporation involving six agricultural communicator organizations. File includes a 17-page summary of highlights.
Parker, Kim (author), Horowitz, Juliana Menasce (author), Brown, Anna (author), Fry, Richard (author), Cohn, D'Vera (author), and Igielnik, Ruth (author)
Format:
Research report
Publication Date:
2018-05-22
Published:
USA: Pew Research Center, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09679
Neu, Frank R. (author / Director, American Dairy Association, Chicago) and Director, American Dairy Association, Chicago
Format:
Speech
Publication Date:
1966
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 33 Document Number: B03547
Notes:
Mimeographed, 1966. 12 p. Comments by the author at the Farm Press, Radio, and TV Conference; 1966 February 25; University of Missouri, Columbia, MO, A classic, research-based analysis of public perceptions of, and relationships with, agriculture.
Hatch, J.C. (author / The Pennsylvania State University) and The Pennsylvania State University
Format:
Report
Publication Date:
1975
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 26 Document Number: B02608
Notes:
#317, Harold Swanson Collection, University Park, PA : The Pennsylvania State University, Cooperative Extension Service, 1975. 40 p. (Youth/4-H agriculture television series)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22245
Notes:
Presentation at conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, May 31, 2005. 14 pages.
10 pages, In vitro meat (IVM) grown from animal cells is approaching commercial viability. This technology could enable consumers to circumvent the ethical and environmental issues associated with meat-eating. However, consumer acceptance of IVM is uncertain, and is partly dependent on how the product is framed. This study investigated the effect of different names for IVM on measures of consumer acceptance. Participants (N = 185) were allocated to one of four conditions in an experimental design in which the product name was manipulated to be ‘clean meat’, ‘cultured meat’, ‘animal free meat’, or ‘lab grown meat’. Participants gave word associations and measures of their attitudes and behavioural intentions towards the product. The results indicated that those in the ‘clean meat’ and ‘animal free meat’ conditions had significantly more positive attitudes towards IVM than those in the ‘lab grown meat’ condition, and those in the ‘clean meat’ condition had significantly more positive behavioural intentions towards IVM compared to those in the ‘lab grown meat’ condition. Mediation analyses indicated that the valence of associations accounted for a significant amount of the observed differences, suggesting that anchoring can explain these differences. We discuss these results in the context of social representations theory and give recommendations for future research.
Melin, Thomas L. (author / County Extension Agent and Associate Professor, Agriculture Extension Service, University of Minnesota) and County Extension Agent and Associate Professor, Agriculture Extension Service, University of Minnesota
Format:
Journal article
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03924
19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."
14 pages., Via online journal., Guided by the theory of reasoned action and social cognitive theory, this study was conducted to better understand how decisions to purchase organic or conventional milk are influenced by norms and attitudes established via human interactions and how those norms and attitudes vary by geographic region. An online Qualtrics survey was used to gain insight into behaviors, attitudes, and interactions of 308 milk consumers in various geographical regions of [State]. The findings indicate that urban, suburban, and rural consumers differ in some ways in their interactions related to milk information, as well as their perceptions of organic versus conventional milk. Based on the findings of the study, differences in personal networks and exposure to certain messaging in varying regions might perpetuate a more positive, confident, and informed view of organic or conventional milk products in some areas more so than others. The researchers recommend using the results of the study to tailor messages to the specific information needs of consumers in urban, suburban, and rural regions of [State].
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06588
Notes:
Unpublished notes of responses during an interview/video session with Fawn Kurtzo, graduate student at the University of Arkansas, July 14, 2015. 4 pages.
Tomazic, Terry J. (author), Ohlendorf, George W. (author), and Jenkins, Quentin A.L. (author)
Format:
Book chapter
Publication Date:
2002
Published:
USA: Praeger, Westport, Connecticut.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37082
Notes:
See C37075 for original, Pages 87-101 in Ronald C. Wimberley, Craig K. Harris, Joseph J. Molnar and Terry J. Tomazic (eds.), The social risks of agriculture: Americans speak out on food, farming and the environment. Praeger, Westport, Connecticut. 163 pages.
Tomazic, Terry J. (author), Ohlendorf, George W. (author), and Jenkins, Quentin A.L. (author)
Format:
Book chapter
Publication Date:
2002
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18460
Notes:
Pages 87-101 in Ronald C. Wimberley, Craig K. Harris, Joseph J. Molnar and Terry J. Tomazic (eds.), The social risks of agriculture: Americans speak out on food, farming and the environment. Praeger, Westport, Connecticut. 163 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09590
Notes:
Delmar Hatesohl Collection, Memo from leaders of the Agricultural Editor's Office to deans and department chairs of the College of Agriculture, University of Missouri. 3 pages.
See abstract in file folder for Document No. D06143., Abstract of poster presentation at North American Colleges and Teachers of Agriculture conference, Athens, Georgia, June 16-20, 2015.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09587
Notes:
Delmar Hatesohl Collection., Speech to the Graduate Institute of Cooperative Leadership, University of Missouri, Columbia. 15 pages., Suggests that the answer is "...nobody. The farmer, as always, is his own man."
Irani, Tracy (author / University of Flordia), Sinclair, Janas (author / Florida International University), and O'Malley, Michelle (author / Kansas State University)
Format:
Proceedings
Publication Date:
2001-04-04
Published:
Association for International Agricultural and Extension Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: C20929
Notes:
Burton Swanson Collection, pages 183-190, from "Emerging trends in agricultural and extension education", AIAEE 2001, Proceedings of the 17th Annual Conference, April 4-7, 2001, Baton Rouge, Louisiana, USA
Poem highlighting the problematic focus, incentives and effectiveness of farming systems research by universities and experiment stations around the world.
Gregory, Clifford V. (author / Editor, Prairie Farmer) and Agricultural Publishers Association, Chicago, Illinois
Format:
Speech
Publication Date:
1928-07-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36798
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Pages 3-5 in "Six viewpoints on farmers buying tendencies." Delivered at the convention of the International Advertising Association, Detroit, Michigan, July 10, 1928. 24 pages.
Marshall, Stewart (author), Taylor, Wallace J. (author), Zhu, Grant X. (author), Dekkers, John (author), and Centre for Community Networking Research, Monash University, Victoria, Australia.
Format:
Paper
Publication Date:
2003-09-15
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35668
Notes:
Community Informatics Research Network (CIRN) Colloquium 2003, "Many Voices, Many Places," Prato, Italy, September 15-16, 2003. 16 pages.
Author expresses concern about a trend toward agricultural names for housing developments in urban areas. Examples: Green Pastures, Scott Farms, Shepherd's Landing, Walker Meadows. "As a member of the farming minority, I'm offended."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08185
Notes:
Theodore Hutchcroft Collection, In: Proceedings of the Agricultural Communications Section Southern Association of Agricultural Scientists, Little Rock, AR, February 3-7, 1990. Little Rock, AR: Southern Association of Agricultural Scientists, 1990. p. 31-38.
10 pages., Online via journal by open access., Authors examined the gap between environmental values and environmentally-supportive behaviour through a nationwide survey. Most (72%) of respondents reported a gap between their intentions and their actions. Analysis identified three categories of explanatory variables to account for the gap: individual, household, and societal.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02271
Notes:
Pages 236-248 in Keya Acharya and Frederick Noronha (eds.), The green pen: environmental journalism in India and South Asia. Sage Publications India, New Delhi. 303 pages.
5 pages., Reactions from researchers about consumer acceptance of cultured or in vitro meat. "Their goal is to develop an industrial version of the process in five years."
"Little of the burning fever of research is rampant in the association. The paper on research submitted by V.R. Sill of Ohio met with no direct response. Mr. Sill observed: Perhaps they thought we wanted compliments when we asked for criticism."
Kay-Blake, William (author), Bicknell, Kathryn (author), and Lamb, Charles (author)
Format:
Book chapter
Publication Date:
2004
Published:
New Zealand
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21746
Notes:
Pages 73-82 in Robert E.Evenson and Vittorio Santaniello (eds.), Consumer acceptance of genetically modified foods. CABI Publishing, Oxon, United Kingdom. 235 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21750
Notes:
Pages 117-129 in Robert E.Evenson and Vittorio Santaniello (eds.), Consumer acceptance of genetically modified foods. CABI Publishing, Oxon, United Kingdom. 235 pages.