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    4302. Effects of an information campaign about safe use of pesticides

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, J.F. (author), Kong, A.C. (author), Read, Hadley (author), and Salcedo, R.N. (author)
    Format:
    Research report
    Publication Date:
    1974
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: B00779
    Notes:
    AgComm Teaching, Urbana, Illinois: Office of Agricultural Communications, College of Agriculture, University of Illinois at Urbana-Champaign. 16pp. (Agricultural Communications Research Report 27)

    4307. What the public says about food, farmers and agriculture: a nationwide survey conducted for PACER, Inc

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Response Analysis Corporation (author)
    Format:
    Research report
    Publication Date:
    1974
    Published:
    USA: Princeton, NJ : Response Analysis Corporation
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: B00769
    Notes:
    AgComm Teaching. Claude W. Gifford Collection. PACER Papers., 120 p., Report of a national research project conducted for Professional Agricultural Communications Editorial Research, Inc. (PACER), a non-profit corporation involving six agricultural communicator organizations. File includes a 17-page summary of highlights.

    4308. What people say about food and farmers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Butz, Earl L. (author)
    Format:
    Speech
    Publication Date:
    1973-11-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: D10735
    Notes:
    Claude W. Gifford Collection. PACER Project., Address by the U.S. Secretary of Agriculture at the first annual meeting of PACER, Inc., Blackstone Hotel, Chicago, Illinois, November 28, 1973. 11 pages., Summarizes findings of a national survey conducted by Response Analysis, Inc., for Professional Agricultural Communications Editorial Research, Inc. (PACER).

    4309. What the public says about food, farmers and agriculture : highlights of a national survey conducted for PACER, Inc

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Speech
    Publication Date:
    1973-11
    Published:
    USA: Professional Agricultural Communications Editorial Research, Inc. (PACER), Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 23 Document Number: B02447
    Notes:
    Harold Swanson Collection. AgComm Teaching. Delmar Hatesohl Collection. See also original report B00769., Report of a survey by Response Analysis Corporation, Princeton, New Jersey. RAC 3696. 16 pp.

    4313. Listening to the peasant

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Belloncle, Guy (author)
    Format:
    Journal article
    Publication Date:
    1973-05
    Published:
    International: Food and Agriculture Organization (FAO) of the United Nations, Rome, Italy.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 37 Document Number: B04058
    Journal Title:
    Ceres
    Journal Title Details:
    6(3) : 24-27
    Notes:
    James F. Evans Collection.

    4314. Gallup Poll: Views about who is most to blame for the current rise in meat prices

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Survey
    Publication Date:
    1973-04-03
    Published:
    USA: Gallup Organization
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24123
    Notes:
    Gallup Poll - #868. Via Gallup Brain. 1 page., Summary of responses to a question about who is most to blame - the farmer, the middleman, the processor or distributor, or the store that sells the meat.

    4316. What an agency administrator needs to know about his information director

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rathbone, Robert B. (author / Director, Information Division, Agricultural Research Service, U.S. Department of Agriculture)
    Format:
    Correspondence
    Publication Date:
    1973-02-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: D10739
    Notes:
    Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 3 pages.

    4317. A test of some principles in information campaign planning

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, J.F. (author), Kong, A.C. (author), Read, Hadley (author), and Salcedo, R.N. (author)
    Format:
    Journal article
    Publication Date:
    1973
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: B00632
    Journal Title:
    AAACE
    Journal Title Details:
    56 (3) : 15-27
    Notes:
    AgComm Teaching

    4318. Attitude of the front line extension workers towards in-service training programme

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Halim, A. (author) and Serajul Islam, A.F.M. (author)
    Format:
    Journal article
    Publication Date:
    1973
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19022
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    9(3/4) : 108-114

    4319. Knowledge and opinion of extension personnel towards the effectiveness of farm advisory service of P.A.U., Ludhiana in developmental programmes of agriculture

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gupta, R.K. (author), Sohal, T. S. (author), and Malhi, J.S. (author)
    Format:
    Journal article
    Publication Date:
    1973
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C18949
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    9(3/4) : 124-130

    4321. Perceived preference of farmers and gramsevaks towards different combinations of teaching methods

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dudhani, C.M. (author), Veerabhadraiah, V. (author), and Sathu Rao, M.K. (author)
    Format:
    Journal article
    Publication Date:
    1973
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18785
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    9 (3/4) : 115-123

    4322. Preliminary findings from a national survey among U.S. adultsfor the Professional Agricultural Communications Editorial Research (PACER) project

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research brief
    Publication Date:
    1973
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10692
    Notes:
    Claude W. Gifford Collection. PACER Project., Claude W. Gifford Collection. Six preliminary reports, 2 pages each., The PACER project was conducted in collaboration with the Office of Communication, U.S. Department of Agriculture. Preliminary reports intended for distribution to selected policy-makers within the Department. Titles: "Public opinion about food prices" "Public opinion about selling farm products abroad" "Public opinion about farmers as users of energy" "Public opinion about meat prices" "Public opinions about causes of inflation" "The audience of 'Across the Fence'"

    4324. Rural youth: current status and prognosis

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kuvlesky, W. P. (author)
    Format:
    Book chapter
    Publication Date:
    1973
    Published:
    USA: Sage Publications, Inc. Beverly Hills, CA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 48 Document Number: B05837
    Notes:
    David Gottlieb (ed.) Youth in Contemporary Society. Sage Publications, Inc. Beverly Hills, CA. 321-345

    4325. The wellsprings of public opinion - 2

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rockey, Jay (author)
    Format:
    Presentation
    Publication Date:
    1973
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20155
    Notes:
    Pages 11-15 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Describes difficulties involved in getting one's message across to the public. Suggests that communicating with thought leaders and the disseminators of opinion may be more effective than with the general public regarding complex subjects such as forest

    4326. What people say and know about farmers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author / Agricultural Communications, College of Agriculture, University of Illinois)
    Format:
    Report
    Publication Date:
    1973
    Published:
    USA: Office of Communication, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 23 Document Number: B02438
    Notes:
    #901, Harold Swanson Collection. Claude W. Gifford Collection. PACER Project., Literature review prepared while author served as a consultant with the Office of Communication. 46 p., This review of literature was conducted as foundation for a national survey for Professional Agricultural Communications Editorial Research, Inc. (PACER), a non-profit organization involving six national agricultural communicator associations.

    4327. Improving user attitudes toward and readership of pesticide labels, Subreport III, Effects of a planned information campaign on audience knowledge of and attitudes toward the pesticide label and the safe use of pesticides

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author), Read, Hadley (author), Salcedo, Rodolfo N. (author), and Kong, Ana C. (author)
    Format:
    Report
    Publication Date:
    1972-08
    Published:
    USA: Office of Agricultural Communications, College of Agriculture -- Illinois Agricultural Experiment Station, Univeristy of Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: C20856
    Notes:
    123 pages

    4328. How members feel about cooperatives

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cobia, David W. (author / North Dakota State University, Fargo) and Navarro, Luis A. (author / North Dakota State University, Fargo)
    Format:
    Research report
    Publication Date:
    1972-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C22901
    Notes:
    Agricultural Economics Report No. 86

    4330. Role performance and role prediction of the village level workers in the new strategy of agricultural production

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kherde, R.L. (author) and Sahay, B.N. (author)
    Format:
    Journal article
    Publication Date:
    1972-03
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05340
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    8 (1/2) : 67-70
    Notes:
    Evans, cited reference

    4331. "The wolf men"

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Erickson, David (author) and Tuburgen, G. Norman Van (author)
    Format:
    Book chapter
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13961
    Notes:
    See C13905, 5 p.,From the 1969-1972 issue of the Journal of Environmental Education, Dembar Educational Research Services

    4334. Attitude of instructional staff of farmers' training centres towards high yielding varieties of paddy

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reddy, S.V. (author) and Shree, R.R.K. (author)
    Format:
    Journal article
    Publication Date:
    1972
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19028
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    8(3/4) : 79-81

    4337. Conservation communications frontiers: reports of behavioral research

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stamm, Keith R. (author) and Indiana University, Bloomington
    Format:
    Book chapter
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13949
    Notes:
    See C13905, 10 p.,From the 1969-1972 issue of the Journal of Environmental Education, Dembar Educational Research Services

    4340. Effects of environmental information on teacher values

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lunneborg, Patricia (author) and Lunneborg, Clifford E. (author)
    Format:
    Book chapter
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13959
    Notes:
    See C13905, 3 p.,From the 1969-1972 issue of the Journal of Environmental Education, Dembar Educational Research Services

    4341. Environment and public opinion

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tichenor, Phillip J. (author)
    Format:
    Book chapter
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13958
    Notes:
    See C13905, 5 p.,From the 1969-1972 issue of the Journal of Environmental Education, Dembar Educational Research Services

    4342. Environmentalism and values

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shaver, James P. (author)
    Format:
    Book chapter
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13918
    Notes:
    See C13905, From the 1969-1972 issue of the Journal of Environmental Education, Dembar Educational Research Services

    4343. Farmers' perception of differential credibility pattern of information sources

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Singh, D. (author) and Singh, M.R. (author)
    Format:
    Journal article
    Publication Date:
    1972
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: B00681
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    8 (3/4) : 74-78
    Notes:
    AgComm Teaching

    4344. Individuality and experimentation in traditional agriculture

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Allen W. (author / Department of Anthropology, Columbia University, New York, NY) and Department of Anthropology, Columbia University, New York, NY
    Format:
    Journal article
    Publication Date:
    1972
    Published:
    USA: Plenum Publishing Corporation, New York, NY
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05368
    Journal Title:
    Human Ecology
    Journal Title Details:
    1 (2) : 149-59
    Notes:
    Evans, cited reference, Most observers agree upon the existence among traditional agriculturalists of a conservative attitude toward innovation and upon this conservatism being the rational result of a well-adapted set of existing techniques in combination with a marginal level of subsistence. This view, however, fails to take account of the readily demonstrated existence of both individual differences in agricultural practice and systematic experimentation are probably pervasive in traditional societies, and must be seen as an essential component of their adaptive processes, as important as the more familiar processes of traditional transmissions. (original)

    4345. National demonstration as perceived by specialists, extension personnel and demonstrating farmers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jha, P.N. (author) and Sharma, K.D. (author)
    Format:
    Journal article
    Publication Date:
    1972
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: B00663
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    8 (1/2) : 9-17
    Notes:
    AgComm Teaching

    4347. Sources of conservation information

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zimmerman, Donald E. (author)
    Format:
    Book chapter
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13931
    Notes:
    See C13905, 2 p.,From the 1969-1972 issue of the Journal of Environmental Education, Dembar Educational Research Services

    4349. The anatomy of the duck hunter

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Eisele, Tim (author)
    Format:
    Book chapter
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13960
    Notes:
    See C13905, 3 p.,From the 1969-1972 issue of the Journal of Environmental Education, Dembar Educational Research Services

    4351. The new conservationist

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bowling, Kenneth R. (author)
    Format:
    Book chapter
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13919
    Notes:
    See C13905, From the 1969-1972 issue of the Journal of Environmental Education, Dembar Educational Research Services

    4352. The run on the environmental bank

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clay, Grady (author)
    Format:
    Book chapter
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13921
    Notes:
    See C13905, From the 1969-1972 issue of the Journal of Environmental Education, Dembar Educational Research Services

    4353. What do people really know about pollution

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Towler, John (author) and Swan, James (author)
    Format:
    Book chapter
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13952
    Notes:
    See C13905, 4 p.,From the 1969-1972 issue of the Journal of Environmental Education, Dembar Educational Research Services

    4354. Who litters - and why?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seed, Allen H., Jr. (author)
    Format:
    Book chapter
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13917
    Notes:
    See C13905, From the 1969-1972 issue of the Journal of Environmental Education, Dembar Educational Research Services

    4355. Primary factors behind need for a well-coordinated, broad-scope national public relations and education campaign for agriculture

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Megown, John W. (author)
    Format:
    Report
    Publication Date:
    1971-11-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03089
    Notes:
    Unpublished listing and brief summary of 21 factors. 3 pages.

    4356. Where professional farm managers and appraisers stand on key farm policy issues

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Guither, Harold D. (author / University of Illinois)
    Format:
    Journal article
    Publication Date:
    1971-04
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 47 Document Number: B05738
    Journal Title:
    Journal of the American Society of Farm Managers and Rural Appraisers
    Journal Title Details:
    35(1): 69-74

    4358. Environment and public opinion in Minnesota

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bowers, J.K. (author), Donohue, George A. (author), Olien, C.N. (author), Tichenor, Phillip J. (author), and University of Minnesota
    Format:
    Conference paper
    Publication Date:
    1971
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 41 Document Number: B04798
    Notes:
    Evans; See B04797 for original, In: Proceedings of the Annual Meeting of NCR-44 Regional Committee on Communications Through Mass Media; 1971 January 21-22; Urbana, IL, University of Illinois. Urbana, IL, University of Illinois, 1971. 20 p.

    4359. Evaluation of poster with regard to its characterisics from farmers' point of view

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Somasundram, T. (author) and Rao Gopala Krishna, V. (author)
    Format:
    Journal article
    Publication Date:
    1971
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18759
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    7 (3/4) 152-157

    4360. Focus on the agricultural image (consumers' viewpoint, agribusiness', and legislators' )

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lapakko, Victor (author / Minnesota Consumers League) and Minnesota Consumers League
    Format:
    Conference paper
    Publication Date:
    1971
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: B03396
    Notes:
    Evans; See B03393 for original, In: Communicating agriculture to the non agricultural public : a seminar jointly sponsored by Gamma Sigma Delta and University of Minnesota, Institute of Agriculture (1970 June 29). [s.l.] : [s.n.], 1971. p. 6-8

    4361. How the public looks at agriculture

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    White, Paul (author / The Minnesota Poll) and The Minnesota Poll
    Format:
    Conference paper
    Publication Date:
    1971
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: B03395
    Notes:
    James F. Evans Collection, In: Communicating agriculture to the non agricultural public : a seminar jointly sponsored by Gamma Sigma Delta and University of Minnesota, Institute of Agriculture (1970 June 29). [s.l.] : [s.n.], 1971. p. 4-5

    4364. Roles of the divisional extension officers in the Western State of Nigeria

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akinbode, I.A. (author / University of Ife, Ile-Ife, Nigeria)
    Format:
    Journal article
    Publication Date:
    1971
    Published:
    Nigeria: IBADAN, NIGERIA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 47 Document Number: B05804
    Journal Title:
    Quarterly Journal of Administration
    Journal Title Details:
    6 : 29-42

    4365. Sociological aspects of contract farming

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jasper, A. William (author / American Agricultural Marketing Association)
    Format:
    Speech
    Publication Date:
    1970-12-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 59 Document Number: D10724
    Notes:
    Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the Midwest Seminar sponsored by the American Poultry and Hatchery Federation, Des Moines, Iowa, December 3, 1970. 12 pages.

    4367. How about a new image?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1970-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09607
    Journal Title:
    Farm Journal
    Journal Title Details:
    94
    Notes:
    Delmar Hatesohl Collection, Editorial suggests that farm people need to be more positive in communicating about what they do. Cites tradition of emphasizing the risks and downside of rural conditions.

    4368. A better mouse trap is found

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Woods, John L. (author)
    Format:
    Journal article
    Publication Date:
    1970-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07973
    Journal Title:
    ACE Quarterly
    Journal Title Details:
    : 16-20
    Notes:
    John L. Woods Collection, Author discusses why Western communications approaches are often not successful in other countries and cultures.

    4372. Attitude of gram sevaks towards community development programme

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dubey, V.K. (author), Tripathi, S.L. (author), and Srivastava, G.C. (author)
    Format:
    Journal article
    Publication Date:
    1970
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C18962
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    6(1/2) : 112-115

    4373. Effectiveness of radio as a mass communication medium in dissemination of agricultural information

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kishore, D. (author) and Sharma, S.K. (author)
    Format:
    Journal article
    Publication Date:
    1970
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: B00111
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    6 (3/4) : 12-19
    Notes:
    AgComm Teaching

    4374. Job preference between teaching, research, and extension by agricultural undergraduate students

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sandhu, N.S. (author) and Sinha, P.R.R. (author)
    Format:
    Journal article
    Publication Date:
    1970
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05406
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    6 (1/2) : 56-61
    Notes:
    search through journal

    4375. Reactions of block development and panchayet officers towards agricultural extension programmes

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sohal, T. S. (author) and Sidhu, J.S. (author)
    Format:
    Journal article
    Publication Date:
    1970
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C18959
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    6(1/2) : 86-89

    4376. Report on a Farm Journal survey of farm bargaining power

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gifford, Claude W. (author / Economics Editor, Farm Journal magazine)
    Format:
    Research report
    Publication Date:
    Circa 1970
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: D10747
    Notes:
    Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 39 pages.

    4377. The reluctant farmer : the rise of agricultural extension to 1914

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Scott, Roy V. (author / Professor of History, Mississippi State University) and Professor of History, Mississippi State University
    Format:
    Book
    Publication Date:
    1970
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04519
    Notes:
    Includes Table of Contents, Urbana, IL : University of Illinois Press, 1970. 362 p.

    4378. Why agriculturally educated youths do not go back to work on their own farms

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Singh, D.P. (author), Singh, Roshan (author), and Singh, Y.P. (author)
    Format:
    Journal article
    Publication Date:
    1970
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05408
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    6 (3/4) : 46-49
    Notes:
    search through journal

    4379. Dissatisfaction and the farm-nonfarm work context

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steeves, Allan D. (author)
    Format:
    Journal article
    Publication Date:
    1969-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21194
    Journal Title:
    Social Forces
    Journal Title Details:
    48(2) : 224-232
    Notes:
    "This paper indicates that persons in neither the farm nor non-farm work setting may be any more dissatisfied than the other. Rather, a more fruitful explanation appears to rest in the degree of integration of the worker into either setting."

    4380. Communications and the sheep industry development program

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author / University of Illinois) and University of Illinois Champaign-Urbana, Illinois
    Format:
    Article
    Publication Date:
    1969-11-19
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: C18882
    Notes:
    7 pages; Speech delivered at the Sheep Industry Development Program Regional Workshop, Urbana, Illinois, November 19, 1969

    4381. Food isn't bought for nutrition, Senate told

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1969-07-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26807
    Journal Title:
    Advertising Age
    Journal Title Details:
    : 2, 8
    Notes:
    Robert D. Stuart, Jr., president of Quaker Oats Company, testifies that over a seven-year period his company spent $15 million to advertise the nutritional value of Life cereal. "In the end, we found that this message was getting across to only 9% of consumers. Most people were eating it, not because of nutrition, but because they liked it." "It must be understood - unless we simply want to talk to ourselves - that the most nutritious product in the world does no one any good until it is consumed."

    4384. It's the agents of change who don't like change

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Prawl, W.L. (author)
    Format:
    Journal article
    Publication Date:
    1969
    Published:
    International: Food and Agriculture Organization (FAO) of the United Nations, Rome, Italy.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: B00022
    Journal Title:
    Ceres
    Journal Title Details:
    2(4): 57-58
    Notes:
    AgComm Teaching

    4387. The certainty method: its application and usefulness in developing empirical measures in social sciences

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Klonglan, Gerald E. (author), Warren, Richard D. (author), and Sabri, Medhat M. (author)
    Format:
    Research report
    Publication Date:
    1969
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 110 Document Number: C10548
    Journal Title Details:
    62 pages
    Notes:
    Mason E. Miller collection, Rural Sociology Report No. 82, Iowa State University

    4388. Views of farm information sources held by farm operators in two Missouri farm communities, Ozark and Prairie

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Francis, Joe Douglas (author) and Lionberger, Herbert Frederick (author)
    Format:
    Report
    Publication Date:
    1969
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 14 Document Number: B01712
    Notes:
    #1305, Harold Swanson Collection, Columbia, MO : University of Missouri, College of Agriculture, Agricultural Experiment Station, 1969. 75 p. (Research Bulletin 948)

    4392. Challenges in marketing

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hood, Kenneth (author / American Agricultural Marketing Association)
    Format:
    Speech
    Publication Date:
    1968-05-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 59 Document Number: D10725
    Notes:
    Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the American Farm Bureau Federation Institute, Norman, Oklahoma, May 1, 1968. 9 pages., Author describes "15 big marketing challenges" in which Farm Bureau members are involved.

    4394. Factors related to the acceptance of new ideas and techniques in farming, Punjab, India

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Basran, G.S. (author) and Capener, H.R. (author)
    Format:
    Journal article
    Publication Date:
    1968-03
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17384
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    4 (1/2) : 29-39

    4397. Aspirations and task involvement as related to decision-making among farm husbands and wives

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bharadwaj, L.K. (author), Wilkening, E.A. (author), and Dept. of Rural Sociology, University of Wisconsin, Madison; Dept. of Rural Sociology, University of Wisconsin, Madison
    Format:
    Journal article
    Publication Date:
    1968
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: B00393
    Journal Title:
    Rural Sociology
    Journal Title Details:
    33(1): 30-45
    Notes:
    Cited Reference

    4398. The Relationship of Dogmatism to Channel Preference and Learning in Classroom Communication

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrnes, Kerry J. (author) and Michigan State University, East Lansing, MI
    Format:
    Thesis
    Publication Date:
    1968
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes2 Document Number: D00886
    Notes:
    Kerry J. Byrnes Collection, A Thesis Submitted to Michigan State University in partial fulfillment of the requirements for the degree of Masters of Arts, Department of Communication,108pp

    4400. Consumer attitude studies are helpful in planning communications, but use caution

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal
    Publication Date:
    1967-07
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21661
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    7 (4) : 1-5