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    4381. Food isn't bought for nutrition, Senate told

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1969-07-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26807
    Journal Title:
    Advertising Age
    Journal Title Details:
    : 2, 8
    Notes:
    Robert D. Stuart, Jr., president of Quaker Oats Company, testifies that over a seven-year period his company spent $15 million to advertise the nutritional value of Life cereal. "In the end, we found that this message was getting across to only 9% of consumers. Most people were eating it, not because of nutrition, but because they liked it." "It must be understood - unless we simply want to talk to ourselves - that the most nutritious product in the world does no one any good until it is consumed."

    4384. It's the agents of change who don't like change

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Prawl, W.L. (author)
    Format:
    Journal article
    Publication Date:
    1969
    Published:
    International: Food and Agriculture Organization (FAO) of the United Nations, Rome, Italy.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: B00022
    Journal Title:
    Ceres
    Journal Title Details:
    2(4): 57-58
    Notes:
    AgComm Teaching

    4387. The certainty method: its application and usefulness in developing empirical measures in social sciences

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Klonglan, Gerald E. (author), Warren, Richard D. (author), and Sabri, Medhat M. (author)
    Format:
    Research report
    Publication Date:
    1969
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 110 Document Number: C10548
    Journal Title Details:
    62 pages
    Notes:
    Mason E. Miller collection, Rural Sociology Report No. 82, Iowa State University

    4388. Views of farm information sources held by farm operators in two Missouri farm communities, Ozark and Prairie

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Francis, Joe Douglas (author) and Lionberger, Herbert Frederick (author)
    Format:
    Report
    Publication Date:
    1969
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 14 Document Number: B01712
    Notes:
    #1305, Harold Swanson Collection, Columbia, MO : University of Missouri, College of Agriculture, Agricultural Experiment Station, 1969. 75 p. (Research Bulletin 948)