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    4103. Continued bipartisan support for expanded background checks on gun sales: more polarized views on NRA's influence

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2015-08-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06603
    Notes:
    Survey research report from the Pew Research Center. 7 pages., Rural respondents prioritized gun rights (63%) while urban respondents said it is more important to control gun ownership (60%).

    4106. Coronavirus triggers consumers' guilty pleasures

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2020-03-16
    Published:
    USA: Center for Food Integrity, Gladstone, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11433
    Notes:
    3 pages., Online from publisher., Report from the Consumer Trust Insights Council indicates that beyond shoppers' emphasis on supplies of canned and frozen supplies of food during this global disease outbreak, "there's something else folks are buying during their supply runs - guilty pleasures." Those take the form of treats like chocolate, cookies and beverages, "...little indulgences to bring them joy during anxious times."

    4107. Corteva releases study on women in agriculture: key findings

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2018-10-15
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10013
    Notes:
    Research summary from Corteva Agriscience retrieved online via Agri Marketing Weekly. 2 pages., Results of a survey among 4,160 respondents from 17 countries.

    4113. Dialogue: the image and reputation of American agriculture in the mid-1980s: an overview

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    1984-02-26
    Published:
    USA: Monsanto Agricultural Products, St. Louis, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26740
    Notes:
    20 pages., Prepared for the Western Governers Conference in Salt Lake City, Utah, February 21, 1984, to discuss "The image of agriculture." Prepared by the public affairs office of Monsanto Agricultural Products in cooperation with the staff of Governor Ted Schwinden, Montana, and KUED-TV, Salt Lake City, Utah.

    4126. Dynamics in consumer behavior with respect to agricultural and food products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Book chapter
    Publication Date:
    1997
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20438
    Notes:
    Pages 143-188 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.

    4131. Earth Day at 50: the world's satisfaction with the environment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Survey report
    Publication Date:
    2020
    Published:
    International: Gallup, Inc., Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11646
    Notes:
    8 pages., Results of Gallup World Poll 2019. Online from publisher., "On the 50th anniversary of Earth Day, Gallup offers a snapshot of how satisfied people in 145 countries and areas around the world were in 2019 with their efforts to preserve the environment and with the quality of their air and water."

    4135. Effectiveness of storytelling in agricultural marketing: scale development and model evaluation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Online journal article
    Publication Date:
    2019-03-13
    Published:
    Frontiers Media
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10365
    Journal Title:
    Frontiers in Psychology
    Journal Title Details:
    10
    Notes:
    12 pages., Article 452, Via online journal., Storytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy. Researchers of consumer psychology and marketing have devoted great efforts to developing theories and conducting empirical studies on this approach. However, in addition to narrative theories, many researchers are mainly concerned about the effect of telling a good brand story and its applications, such as advertising design and presentation. However, for those products that usually lacks branding, such as agricultural products, knowledge remains scarce about the relative impact of storytelling in marketing. Few researchers have explicitly developed a valid tool for measuring the effect of storytelling in marketing. To aid storytelling research in consumer psychology, this article conceptualized a construct of the effectiveness of storytelling in agricultural marketing and developed a measure with further validation. This scale consisted of 13 items with four subscales: narrative processing, affect, brand attitude, and purchase intention. The findings of this study supported a structural model with strong order among the four dimensions and good model fit. A discussion of the results and the theoretical and practical implications for consumer psychology and marketing practice are also addressed.

    4136. Employee engagement

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26323
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(7) : 11
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=46274, Information from AgCareers.com

    4137. Environmental monitor - agriculture and food industry, March 1998

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Survey
    Publication Date:
    1998-03
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23500
    Notes:
    International Environmental Monitor via http://poll.orspub.com/poll/ 3 pages., Responses in a national survey of Chinese residents to three questions about the agriculture and food industry.

    4141. Europeans and biotechnology

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    unknown
    Publication Date:
    2002-03-15
    Published:
    Europe: Luxemburg, Office for Official Publications of the European Communities. Brussel, European Commission, Research DG, 2000
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18714
    Notes:
    94 pages; REPORT BY INRA (EUROPE) - ECOSA ON BEHALF OF Directorate-General for Research Directorate B - Quality of Life and Management of Living Resources Programme MANAGED AND ORGANISED BY Directorate-General for Education and Culture Citizens’ Centre (Public Opinion Analysis Unit)

    4148. Experts lay to rest long-held misconceptions about high fructose corn syrup at ILSI-USDA workshop

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2009-04-27
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30522
    Notes:
    Via EurekAlert. 2 pages., Summary from a workshop of the International Life Sciences Institute of North America and the Agricultural Research Service, U.S. Department of Agriculture.

    4151. Facilitator as mediator: mediating the tension between management and employee-learners

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11592
    Journal Title Details:
    21(1-2) : 19-25
    Notes:
    8 pages., Online via UI e-subscription., Author introduces a model for use in program planning centered on formulation, administrative approval, and delivery of learning content. Cites planning as a process in which multiple parties with many disparate interests are present and the planner must work to negotiate those interests so that successful and effective programs are produced and provided.

    4153. Farm Journal survey reports technology investments producers want to make

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2021-03
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12188
    Notes:
    Online via AgriMarketing Update. 2 pages., Summary of results from a Farm Journal Pulse Poll asking farmers what farm technology they wish to invest in first if they were to win the lottery. The top choice was variable-rate application technology with 31% of the responses (out of a total of 577 farmers). Four other technologies ranked lower.

    4156. Farm radio connects: Wave 1 to 3 research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2015-11
    Published:
    USA: National Association of Farm Broadcasting, Platte City, Missouri
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09507
    Notes:
    Research conducted by Millennium Research, Minneapolis, Minnesota. 51 pages., Nationwide survey during

    4167. Farmers' reaction to advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    1964
    Published:
    USA: Farm Journal Inc., Philadelphia, PA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10776
    Notes:
    Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Research Library Newsletter, Farm Journal magazine, April 1, 1964. Claude W. Gifford Collection. 2 pages., Summarizes findings of a survey through a convenience sample of midwestern farmers by Fletcher, Wessel and Enright Advertising Agency, St. Joseph, Missouri. Invited information about biggest faults of farm advertising, farm shows attended, and most helpful sources of information for buying automated feeding system or grain storage and handling system.

    4168. Farming, agriculture and social media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Commentary
    Publication Date:
    2007-10-24
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29393
    Notes:
    Via Kitchen Garden Network, Shaw Island, WA. 2 pages., Commentary about the potential value of social media for the "little guy" to take part in discussions aboug farming, food and agriculture. Three responses.

    4170. Finding a place for pork in a changing marketplace

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2006-10
    Published:
    Canada: Alberta Pork Producers Development Corporation, Edmonton, Alberta, Canada.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: C24829
    Journal Title:
    Alberta Pork Industry Report
    Journal Title Details:
    3(5) : 1-2
    Notes:
    A benchmark study suggests industry efforts are changing consumer opinion of the pork industry for the better.

    4175. Food challenge for 2006: satisfying the ethical consumer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2006-01-05
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23596
    Journal Title:
    Food Production Daily
    Notes:
    Via Food Production Daily online. 2 pages., "People are increasingly asking where their products were made and how far they have come."

    4176. Food isn't bought for nutrition, Senate told

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1969-07-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26807
    Journal Title:
    Advertising Age
    Journal Title Details:
    : 2, 8
    Notes:
    Robert D. Stuart, Jr., president of Quaker Oats Company, testifies that over a seven-year period his company spent $15 million to advertise the nutritional value of Life cereal. "In the end, we found that this message was getting across to only 9% of consumers. Most people were eating it, not because of nutrition, but because they liked it." "It must be understood - unless we simply want to talk to ourselves - that the most nutritious product in the world does no one any good until it is consumed."

    4184. Food safety myths exposed

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    2014
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02223
    Notes:
    Website of the U.S. Department of Health and Human Services,Washington, D.C. 2 pages., Addresses 10 myths about handling food safely.

    4196. Food trends for 2021

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2021-01-06
    Published:
    USA: International Food Information Council, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12082
    Notes:
    Online from the IFIC organization. 5 pages., "2021 food trends: from our eating and purchasing habits for food safety, COVID-19 still looms large on food decisions and health goals." Summary of findings from the 2020 Food and Health Survey conducted by IFIC.

    4197. Food trends on the tip of the tongue in 2019

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Blog
    Publication Date:
    2018-11-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09930
    Notes:
    Online from Tyson Foods, Springfield, Arkansas. 10 pages., Report based on predictions from a "Trendtellers Council" of Tyson employees. They were invited to identify "what's next on the horizon when it comes to food."