Authors examine the dilemma created by the "oversimplifying or biased framings and pronouncements by celebrities" and the frequent use of microblogs to persuade and be persuaded.
Axinn, George H. (author) and Axinn, Nancy W. (author)
Format:
Book chapter
Publication Date:
1995
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37099
Notes:
See C37095 for original, Pages 247-265 in Harry K. Schwarzweller and Thomas A. Lyson (eds.), Research in rural sociology and development: sustaining agriculture and rural communities. Volume 6. JAI Press Inc., Greenwich, Connecticut. 270 pages.
Axinn, George H. (author) and Axinn, Nancy W. (author)
Format:
Book chapter
Publication Date:
1995
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00569
Notes:
Pages 247-265 in Harry K. Schwarzweller and Thomas A. Lyson (eds.), Research in rural sociology and development. Volume 6. JAI Press, Inc., Greenwich, Connecticut. 270 pages.
15 pages., via online journal., The study analyzed 108 films released during the transformation agenda period. The proportion, frequency, centrality and framing of agricultural content in the movies were reviewed. Data obtained were described using frequency counts and percentages. One out of three movies screened had agricultural content, which was either one or two scenes in the movie (80.0%). Such content was mostly peripheral (89.0%) to the themes of the films and negatively framed (60.0%). Potentials of the industry for agricultural purposes were poorly utilized by government. Government should partner with Nollywood to portray agriculture in a positive light for improved citizens’ attitude toward agriculture.
Baghurst, Katrine I. (author / CSIRO Division of Human Nutrition, PO Box 10041, Gouger Street, Adelaide SA 5000, Australia)
Format:
Conference paper
Publication Date:
1994
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07880
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., A national random survey of some 2000 adults throughout Australia was undertaken to establish the significance of a number of psychosocial factors that have previously been incorporated in a number of health behavior models, but this time in relation to food choice and nutrient profile. The factors assessed included cognitive control, morale, social support, rigidity, self esteem, self efficacy, locus of control, motivation to comply, normative beliefs, cues to action, concerns for health, barriers to change and perceived susceptibility, benefits and severity of outcome. Dietary intake was assessed using an extensive food frequency questionnaire with over 200 foods, including portion sizes and food preparation information. Demographic details were also collected on the respondents. The survey was undertaken using a postal format and had a response rate of 71%. The psycho-social factors were more significant determinants of intake in men than in women. For men, the major factors affecting nutrient profile (intake of fat, fiber, sodium, cholesterol, and refined sugar) were a strong belief in the benefits accruing from dietary change, perceived severity, concerns for health and, to a lesser degree, barriers to change, cues to action and rigidity in relation to food practice. Locus of control, self esteem, social support and morale were not significantly linked to any of the nutrient measures. In men, susceptibility related only to fat intake; normative beliefs, cognitive control and motivation to comply related only to fiber intake and self efficacy related only to sodium intake. For women, perceived benefits and barriers to change were the salient factors with rigidity relating significantly to refined sugar intake only. In women, no other psychosocial factor was significantly linked in univariate analysis. Multivariate and path analysis are currently being undertaken to determine the potential interactions between the variables in the model.
Balasubramaniam, S. (author) and Moon, Wanki (author)
Format:
Book chapter
Publication Date:
2004
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21747
Notes:
Pages 83-94 in Robert E.Evenson and Vittorio Santaniello (eds.), Consumer acceptance of genetically modified foods. CABI Publishing, Oxon, United Kingdom. 235 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10474
Notes:
126 pages., ISBN: 9780438013049, Via ProQuest Dissertations and Theses., Genetically modified foods and crops are a topic of heated debate in the United States. As with all issues, messaging has the potential to influence and change an individual’s attitude. Through the lens of social judgment theory, this quasi-experimental study investigated the influence of an evidence-based message on millennial agricultural students’ attitudes towards genetically modified foods and crops, while taking into account participants’ ego-involvements for the issue. Sixty-nine undergraduate students in the College of Agriculture participated in this study – comprised of a pre-test and post-test questionnaire with an evidence-based message intervention between.
The major finding from this study was that for the issue of genetically modified foods, millennial agricultural students’ with high ego-involvement are capable of attitude change and moving their anchor points in the direction of viewing genetically modified foods and crops less favorably than prior to the evidence-based message intervention. This result was unexpected, but important. Another key finding is that the majority of millennial agricultural students reported holding favorable attitudes towards genetically modified foods. In regards to the risks of genetically modified foods, the majority of participants disagreed that there is any risk associated with eating genetically modified foods and were neutral towards any environmental risks of genetically modified crops. This study also investigated the role of ego-involvement and the widths of the latitudes of acceptance, noncommitment, and rejection. While there was a trend for the latitude of acceptance to increase and for the latitude of rejection to decrease for both the high and low ego-involvement groups, these findings were insignificant.
Overall, this study’s findings provides great insight to science communicators who are messaging with the goal of influencing attitude change. Utilizing key elements of science communication including, weight of evidence reporting, weight of experts reporting, reinforcement of self-identity, credibility, valence, and framing theory, it is possible to influence attitude change, at least for millennial agricultural students with high ego-involvement for the issue of genetically modified foods. Future research should expand to include other segments of the population, as well as other science issues.
This newsletter article is maintained in the office of the Agricultural Communications Program, University of Illinois, Urbana-Champaign -- "International" file section - "OCIAC" file folder., Agricultural Communications Program, University of Illinois, Urbana-Champaign, Summary of findings from a case study involving an international computer-based conference on biotechnology.
Barbano, David M. (author), Kaiser, Harry M. (author), Scherer, Clifford W. (author), and Kaiser: Assistant Professor, Department of Agricultural Economics, Cornell University; Scherer: Associate Professor, Department of Communication, Cornell University; Barbano: Associate Professor, Department of Food Science, Cornell University
Format:
Report
Publication Date:
1991-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05477
Notes:
James F. Evans Collection, Mimeographed, 1991. 28 p.
Barbour, Bruce (author), Govindasamy, Ramu (author), Italia, John (author), Decongelio, Marc (author), Anderson, Karen (author), and Rutgers State University
Format:
Paper
Publication Date:
2000-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27430
Notes:
Posted at http://dafre.rutgers.edu/documents/ramu/organicproduction.pdf
Bardellos, Marcia Dutra (author), Pedrozo, Eugenio Avila (author), and Van der Lans, Ivo. (author)
Format:
Book chapter
Publication Date:
2009
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29803
Notes:
Pages 127-145 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.
Barnett, Daniel J. (author), Balicer, Ran D. (author), Blodgett, David W. (author), Everly, George S. Jr. (author), Omer, Saad B. (author), Parker, Cindy L. (author), and Links, Jonathan M. (author)
Format:
Journal article
Publication Date:
2005-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05985
6 pages., Gene editing (GE) and gene modification (GM) technologies demonstrate noticeable differences. GE technologies introduce changes in DNA, which are intrinsic to the species, while GM technologies incorporate changes from foreign species. The potential benefits of GE have been highlighted in a number of recent scientific studies, pointing to the opportunities that are opening up in addressing the food availability problems as a result of the growing world population. However, the implementation of GE technology in food production would rely on public awareness, acceptance, and attitudes toward genetically modified and genetically edited food products. Based on the Theory of Reasoned Action (TRA), we surveyed Lithuanian consumers, farmers, and producers for their awareness, attitudes, and behavioural intentions towards GM and GE food. The 251 consumers, 50 farmers, and 56 food producers participated in the survey. Consistent across all samples (consumers, farmers, and producers, respectively), GM technology-related products’ self-assed awareness was significantly higher than the level of self-assed awareness of GE products. Awareness of GEO in all samples is relatively low. The level of support for GMO and GEO is also low in all groups of respondents. All groups – consumers, farmers, and producers – are less negative about food produced from GE than from GM raw materials. There was a statistically significantly higher overall likelihood for future use of GEO than the GMO. Producers would be less likely than consumers and farmers to use GMOs in the future. The same inclinations are observed with regard to GEO, with statistically significant differences in the sample of consumers, farmers, and producers.
Batra, Rajeev (author), Ray, Michael L. (author), and Batra: Assistant Professor, Graduate School of Business, Columbia University, New York; Ray: Professor of Marketing and Communication, Graduate School of Business, Stanford University, Stanford, CA
Format:
Journal article
Publication Date:
1986-09
Published:
USA: Pasadena, CA : The Journal
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05513
Batte, Marvin (author), Arnholt, Michael (author), Prochaska, Steve (author), and Agricultural, Environmental, and Development Economics, Ohio State University, Columbus.
Format:
Research report
Publication Date:
2001-12-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23654
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36864
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Delivered at a joint meeting of the Philadelphia Club of Advertising Women and Poor Richard Club, Philadelphia, Pennsylvania, April 19, 1939. 17 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02243
Notes:
Pages 3-11 in Keya Acharya and Frederick Noronha (eds.), The green pen environmental journalism in India and South Asia. Sage Publications India, New Delhi. 303 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13472
Notes:
Posted at: www.regional.org.au/au/apen/2001/BayolaD.htm, 8 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct 3-5,2001 at Univ. of Queensland, Toowoomba, Queensland, Australia
Beal, George M. (author), Rogers, Everett M. (author), and Professor, Department of Economics and Sociology, Iowa State College, Ames, IA; Assistant Professor, Department of Agricultural Economics and Rural Sociology, The Ohio State University, Columbus, OH
Format:
Journal article
Publication Date:
1959
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 41 Document Number: B04715
See abstract in file folder for Document No. D06143., Abstract of poster presentation at North American Colleges and Teachers of Agriculture conference, Athens, Georgia, June 16-20, 2015.
15 pages, online journal article, Purpose: This paper examines the attitudes and perceptions of Irish adolescents towards potential careers in dairy farming within the context of generational renewal for a dynamic agri-food sector.
Design/methodology/approach: The lens of occupational choice theory was used to present a framework within which potential careers are considered. A questionnaire-survey was undertaken with 490 Irish adolescents (15–18 yrs).
Findings: While parents have the greatest influence on the career choices of adolescents, there was a positive correlation between studying agricultural science in school and considering an agricultural related career. Adolescent's attitudes towards careers in dairy farming were subject to perceptions about gender, farm ownership, potential income and work-life balance. There was a high degree of openness to gaining work experience on dairy farms.
Practical implications: With an increased interest in agricultural science in second level schools in Ireland, the findings point to opportunities to influence awareness and attitudes of adolescents and their parents about career possibilities in dairy farming and to encourage both familial and non-familiar generational renewal.
Theoretical implications: The paper contributes an understanding of career choices and aspirations in adolescence to add to the growing body of literature on generational renewal in farming.
Originality/value: This paper focuses specifically on dairy farming, providing more detailed information about adolescents’ perceptions of dairy farming careers. The study highlights the positive relationship between studying agricultural science in school and subsequent interest in agricultural related careers. The results indicate that generation renewal in agriculture can be enhanced by giving increased attention to agriculture in school curricula.
Beerman, Kathy A. (author), Dittus, Kim L. (author), Hillers, Virginia N. (author), and Department of Food Science and Human Nutrition, Washington State University, Pullman, WA; Department of Food Science and Human Nutrition, Washington State University, Pullman, WA; Department of Food Science and Human Nutrition, Washington State University, Pullman, WA
Format:
Journal article
Publication Date:
1993-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07158
The views of veterinarians towards the changes that are occurring in professional practice with respect to competition and advertising are examined and compared with the views expressed in a similar study carried out 3 years previously. Data was derived from self completion questionnaires containing 40 Likert scales which were mailed to 300 members of the profession, first in 1985 and then in 1988. The moves made by the New Zealand Veterinary Association since 1985 in relaxing the rules on promotion appear to have largely alleviated any frustrations that were building up amongst the membership at that time. However, the study suggests that the profession will still find the boundaries of acceptable behaviour being tested by entrepreneurial practitioners. (author)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07216
Notes:
James F. Evans Collection, In: D. Brokensha, D.M. Warren, and O. Werner (eds.). Indigenous knowledge systems and development. Washington, D.C.: University Press of America, 1980. p. 197-203
Ben-Othmen, Marie Asma (author) and Ostapchuk, Mariia (author)
Format:
Paper
Publication Date:
2019-05
Published:
France
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10583
Notes:
16 pages., Paper presented at the 172nd European Association of Agricultural Economists Seminar,"Agricultural policy for the environment or environmental policy for agriculture?" Brussels, Belgium, May 28-29, 2019., via database., Results of this study indicate that environmental consideration is not the key factor behind farmers' preference involving land restoration programs. The financial component remains the main incentive.
13 pages, Online via UI Library electronic subscription, Described the mutually perceived influence of bankers and insurers on their agricultural clients' decision-making regarding health and safety. Authors concluded that insurers and bankers may prove both positive and negative, as farmers may be skeptical about the intention of the incentives, making messaging critical.
