Van Loo, Ellen J. (author / Wageningen University), Caputo, Vincenzina (author / Michigan State University), and Lusk, Jayson L. (author / Purdue University)
Format:
Research report
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: D10851
Via live link within an online article, "Consumers prefer real beef over other alternatives" by Greg Henderson. 37 pages., Results of a nationwide survey of more than 1,800 consumers who completed a choice experiment in which they selected among conventional beef and three alternative meat products at different prices. "Overall, this study shows most consumers strongly prefer conventional beef to the alternatives."
Lusk, Jayson L. (author / Oklahoma State University), Norwood, F. Bailey (author / Oklahoma State University), and Prickett, Robert W. (author / Oklahoma State University)
Format:
Research report
Publication Date:
2007-08-17
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: D10852
Notes:
Working paper, Department of Agricultural Economics, Oklahoma State University, Stillwater. 33 pages.
First published May 7, 2019. In press., We analyzed comedy series for food and beverage references, with particular attention to their type of presentation, along with the characteristics of actors associated with the references. Because the generally positive tone of comedy series can exert affective influence over audiences, the result that clearly unhealthy products appeared more often (food: 51.6%; beverage: 40.5%) than clearly healthy ones (food: 11.2%; beverage: 19.6%) could be especially problematic. Moreover, women (56.5%; men: 47.4%) and African American characters (62.7%; Caucasians: 51.5%; Other: 44.7%) were significantly more often associated with unhealthy foods, which could prompt stereotypes of such individuals.
The demographics of incoming university animal science majors have shifted from students with a farm background to urban students with no history of direct livestock contact. Research completed before the Internet was a central source of information indicated that incoming urban students tend to express no opinion or a neutral opinion regarding livestock agriculture issues. Due to the changing background of incoming students enrolled in introductory university-level animal science classes, we sought to determine 1) if livestock background (self-identified as raised in a farm or urban setting), sex, or animal science career interest influenced the opinions of incoming students regarding critical issues involving livestock farming practices and 2) if 15 wk of introductory animal science instruction changed student opinions. A total of 224 students were given 2 identical anonymous surveys (start and end of 15 wk) with 5 demographic questions and 9 animal issue statements. For each statement, students marked their opinion by placing a vertical line on a continuous 130 mm horizontal line, where a vertical line placed at 0 mm = strongly agree and 130 mm = strongly disagree. Data were analyzed by ANOVA to determine any significant effects of instruction, background, sex, and future career preference on survey responses. Before instruction, urban students were less agreeable than farm students that animal farming was moral and humane and that farmers are concerned about animal welfare and livestock are of value to society (P ≤ 0.05). Urban students were more likely than farm students to purchase organic foods or food based on environmental/welfare standards (P ≤ 0.05). Introductory animal science instruction resulted in students becoming more agreeable that animal farming was humane, farmers are concerned about animal welfare, and animal agriculture is a value to society (P ≤ 0.05). Postinstruction, students were more likely to buy food products based on price (P ≤ 0.05). Males found farm practices more humane than females (P ≤ 0.05), but sex differences were not evident for other questions. Future professional career plans did not affect student opinions. Data showed that incoming urban students tend to be more neutral with regards to animal farming issues, and introductory animal science instruction fosters a more agreeable attitude towards animal farming practices, especially in students with urban backgrounds.
Jansen, Guido (author), Cila, Nazli (author), Kanis, Marije (author), and Slaats, Yanti (author)
Format:
Paper
Publication Date:
2016-05
Published:
USA: Association for Computing Machinery
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10858
Notes:
Conference on Human Factors in Computing Systems - Proceedings Volume 07-12-May-2016, Pages 3091-3098. 34th annual CHI Conference on Human Factors in Computing Systems, CHI EA 2016,, San Jose, California., Vertical farming is a promising new technology for increasing crop yields per square meter. However, little research has been done so far in people's perception of this technology. The aim of this project was to gain a better understanding of consumers' attitude on small scale vertical farming at home. This was achieved by developing a prototype that uses sensor and LED technology for growing food at home and deploying it in a user study. The prototype was built to give users a genuine feeling of what it would be like to use a small scale vertical farming system. The user study showed that the attitudes towards the system were mostly positive. However, a fully autonomous system is not desirable and there are concerns regarding food safety.
Martinez, Steve (author), Hand, Michael (author), Da Pra, Michelle (author), Pollack, Susan (author), Ralston, Katherine (author), Smith, Travis (author), Vogel, Stephen (author), Clark, Shellye (author), Lohr, Luanne (author), Low, Sarah (author), and Newman, Constance (author)
Format:
Research report
Publication Date:
2010-05
Published:
USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10861
Notes:
Printed results of related research (Appendices A and B)retained in ACDC., Economic Research Report Number 97. Online via University of Illinois Extension. 87 pages.
Ruiz-Carpio, Miguel Rafael (author), Safai, Cyrus (author), Djobo, Arafat (author), Gaichuk, Ivan (author), and Safai, Nick M. (author)
Format:
Paper
Publication Date:
2018
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10863
Notes:
Poster/paper published in proceedings of the American Society for Engineering Education annual conference and exposition, Salt Lake City, Utah. 2018, pages 1-15., Motivating, promoting interest in teaching engineering subjects is always a challenge for undergraduate engineering students especially for junior and lower level students. This approach also brought social awareness to members of the group, as well as tolerance and responsibility. It also emphasized to the students a tolerant and an open-minded world, now and forevermore. A group of multinational, multicultural undergraduate students at Salt Lake Community College, majoring in Civil, Mechanical, Electrical and Computer engineering are working on a project involving vertical farming, hydroponic watering, and making the plant growing process smart.
Food and its availability is of major concern in all nations, especially the underdeveloped communities. Students get exposed to different engineering disciplines, and learn how to work in a multicultural team and become socially responsible in an ever increasing connected world. Each student also becomes a teacher to other students at times discussing his specialty and field of engineering.
Consumer acceptance of cultured meat is expected to depend on a wide diversity of determinants ranging from technology-related perceptions to product-specific expectations, and including wider contextual factors like media coverage, public involvement, and trust in science, policy and society. This paper discusses the case of cultured meat against this multitude of possible determinants shaping future consumer acceptance or rejection. The paper also presents insights from a primary exploratory study performed in April 2013 with consumers from Flanders (Belgium) (n=180). The concept of cultured meat was only known (unaided) by 13% of the study participants. After receiving basic information about what cultured meat is, participants expressed favorable expectations about the concept. Only 9% rejected the idea of trying cultured meat, while two thirds hesitated and about quarter indicated to be willing to try it. The provision of additional information about the environmental benefits of cultured meat compared to traditional meat resulted in 43% of the participants indicating to be willing to try this novel food, while another 51% indicated to be ‘maybe’ willing to do so. Price and sensory expectations emerged as major obstacles. Consumers eating mostly vegetarian meals were less convinced that cultured meat might be healthy, suggesting that vegetarians may not be the ideal primary target group for this novel meat substitute. Although exploratory rather than conclusive, the findings generally underscore doubts among consumers about trying this product when it would become available, and therefore also the challenge for cultured meat to mimic traditional meat in terms of sensory quality at an affordable price in order to become acceptable for future consumers.
This study examined an organizations’ crisis communication strategy (i.e., crisis response strategy and technical translation strategy) on social media and publics’ cognitive and affective responses. Twenty crisis communication messages posted by Foster Farms regarding a salmonella outbreak and 349 public responses were analyzed. The results showed that a technical translation strategy generated more public acceptances of message and more positive emotions than a crisis response strategy. A crisis response strategy generated more public rejections of message and more negative emotions than a technical translation strategy.
15 pages, online journal article, Purpose: This paper examines the attitudes and perceptions of Irish adolescents towards potential careers in dairy farming within the context of generational renewal for a dynamic agri-food sector.
Design/methodology/approach: The lens of occupational choice theory was used to present a framework within which potential careers are considered. A questionnaire-survey was undertaken with 490 Irish adolescents (15–18 yrs).
Findings: While parents have the greatest influence on the career choices of adolescents, there was a positive correlation between studying agricultural science in school and considering an agricultural related career. Adolescent's attitudes towards careers in dairy farming were subject to perceptions about gender, farm ownership, potential income and work-life balance. There was a high degree of openness to gaining work experience on dairy farms.
Practical implications: With an increased interest in agricultural science in second level schools in Ireland, the findings point to opportunities to influence awareness and attitudes of adolescents and their parents about career possibilities in dairy farming and to encourage both familial and non-familiar generational renewal.
Theoretical implications: The paper contributes an understanding of career choices and aspirations in adolescence to add to the growing body of literature on generational renewal in farming.
Originality/value: This paper focuses specifically on dairy farming, providing more detailed information about adolescents’ perceptions of dairy farming careers. The study highlights the positive relationship between studying agricultural science in school and subsequent interest in agricultural related careers. The results indicate that generation renewal in agriculture can be enhanced by giving increased attention to agriculture in school curricula.
Landini, Fernando (author), Beramendi, Maite (author), and University of La Cuenca del Plata
Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET)
School of Psychology, University of Buenos Aires
Format:
Online journal article
Publication Date:
2019-07-24
Published:
Argentina: Taylor and Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10880
18 pages, online journal article, Purpose
This article aims at designing and validating a psychometric scale to assess extensionists’ and advisors’ beliefs about extension and innovation.
Design/Methodology/approach
The scale was developed by drawing upon results from a previous empirical research as well as insights from a literature review on extension and innovation approaches. The theoretical framework used to write the items was validated by 12 international experts from 11 countries. 608 Argentine extension workers completed the questionnaire. Replies were analysed using Exploratory and Confirmatory Factor Analysis.
Findings
The scale has a good fit and satisfactory level of internal consistency. Five factors were identified: Dialogue and horizontal coordination; Transfer of technology; Blame on farmers; Participatory, farmer-led extension; and Self-critical attitude.
Practical implications
The scale has multiple and different uses, including research, theory development, institutional practice, diagnosis, and teaching.
Theoretical implications
Results show that a horizontal, facilitative extension approach shares a common epistemology, as well as underlying values and assumptions, with territorial development and with an innovation systems perspective, and that both contrast with a traditional transfer of technology approach. Nonetheless, practitioners would not tend to see these two contrasting perspectives as contradictory but as complementary.
Originality/Value
The scale is the first validated psychometric instrument, based on an ample theoretical framework, that allows for a quantitative assessment of beliefs about extension and innovation.
17 pages., via online journal., Members’ offline engagement is commonly believed to affect the producer–member relationship in community‐supported agriculture, however, little research focuses on engagement in the online context. Using qualitative data of 24 members and quantitative data of 279 members from China, this study uses a sequential exploratory mixed‐method design to explore the impact of members’ WeChat engagement on relational outcomes. The findings indicate that WeChat engagement positively affects four relational outcomes: Service satisfaction, word of mouth, social bonds, and commitment. In addition, those four relational outcomes are not equally influenced by WeChat engagement. The greatest impact is on commitment, while the lowest is on service satisfaction. Furthermore, multigroup analysis results suggest that gender moderates the relationship between WeChat engagement and commitment.
In recent years, there has been a rapid growth in new type, direct and short supply chains (SSC) Hungary, and the markets have proved to be globalisation-resilient, keeping their market share from sales of fast-moving consumer goods. We conducted a consumer and producer survey to identify the most important expectations and experiences about markets in Hungary. We applied a service quality model (SERVQUAL) to measure the consumers’ and producers’ opinions and satisfaction of Hungarian markets. A warning result of our study is that vendors estimate their level of service above that of the consumers’ experiences which means that, in spite of the direct communication, they do not have an accurate understanding of their customers’ requirements. Our surveys also showed that there is a substantial deficiency between the services expected and experienced at markets in all dimensions (environment, service, convenience and produce) that influence the choice of retail channel. The most important dimension proved to be produce quality which should thus remain in the focus of market developments. In recent years, new trends in urban local food movements have started to emerge in Hungary which could not be detected at the time of our survey (2012). Thus we intend to extend our survey in the future to see whether these new local-alternative food movements have formed a new consumer segment for farmers’ markets in Hungary, and in what way should the market vendors modify their services to be able to ride this new trend.
This paper presents the attitudes and behaviour of young consumers towards food waste based on a pilot qualitative research and data published in the literature. Qualitative research was conducted with the use of focus group method, with approximately 8–10 selected students per group. Four focus group sessions were held, with open discussion led by a moderator and the scenario containing problematic issues. The study included a total of thirty-seven students, aged 22– 25 years. Studies have shown that negative attitude of household towards food waste is not frequently reflected in consumers’ behaviour, despite their fundamental knowledge on how to reduce food waste. Respondents emphasized the need for educational campaigns. Properly selected and presented information will stimulate both consumer’s attitude and behaviour.
Hirsch, Darya (author), Heuschkel, Zoe (author), and Terlau, Wiltrud (author)
Format:
Paper
Publication Date:
2018
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: D10930
Notes:
2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck, Austria. International European Forum on System Dynamics and Innovation in Food Networks. 5 pages., Urban food systems consist of many stakeholders with different perspectives, different interests and different governance tools. This study aimed at developing potential future scenarios for the food system of Cologne by analysing the system with a Delphi approach. In our research-design, the suitability of the Delphi-method was evaluated not only as a tool for future modelling and scenario design, but also as a communication tool among the group of participants on a multistakeholder platform. As a case study, the Food Policy Council of Cologne, Germany was used. Cologne can be seen as a forerunner among German cities in the development of a new urban food policy. Some of the successful steps to re-envisioning food as an urban system include joining the Milan Urban Food Policy Pact, the decision of the City Council to become an edible city and the establishment of a Food Policy Council. For the study it was important to capture participants’ visions of a common goal regarding the governance of the urban food system and also to identify mental ‘silos’. It was obvious that the municipality of Cologne together with the Food Policy Council made great efforts towards participatory processes to build a vision for a sustainable and regional food supply. However, many stakeholder-groups in the process still work exclusively among themselves and do not actively practice the confrontation with the viewpoints of other relevant groups. This supports the maintenance of ‘silos’ and leaves little room for face-to-face discussions. Therefore, the primary aim of this study is to explore key components of food provisioning in the future for Cologne while confronting all stakeholders (municipal administration and politicians, farmers and food activists) with the perspectives of all group members. We used a multi-stakeholder Delphi approach with 19 panellists to find out essential components of the municipal regional food provisioning system in Cologne. Unique in this Delphi study is the bringing together of municipal administration, regional urban farmers and food activists. The research is still on-going, but preliminary results show that more communication among all relevant actors, especially horizontally among different city departments, in the urban food system is needed.
Stoudmann, Natasha (author), Waeber, Patrick O. (author), Randriamalala, Ihoby H. (author), Garcia, Claude (author), and Forest Management and Development, Swiss Federal Institute of Technology (ETH), Zurich, Switzerland
Madagascar Wildlife Conservation, Ambatondrazaka, Madagascar
Forêts et Sociétés, CIRAD, Montpellier, France
Format:
Online journal article
Publication Date:
2017-11
Published:
Madagascar: Science Direct
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10938
"It is not the job of an ag news broadcaster or agricultural journalist to be an 'advocate'." ..."covering all sides of a story is a responsibility for any reporter."
Goldberg, Matthew H. (author), Van der Linden, Sander (author), Ballew, Matthew T. (author), Rosenthal, Seth A. (author), Gustafson, Abel (author), Leiserowitz, Anthony (author), and Yale University
University of Cambridge
Format:
Online journal article
Publication Date:
2019-10-01
Published:
United States: SAGE Journals
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11064
14 pages, via online journal, Research on the gateway belief model indicates that communicating the scientific consensus on global warming acts as a “gateway” to other beliefs and support for action. We test whether a video conveying the scientific consensus on global warming is more effective than a text transcript with the same information. Results show that the video was significantly more effective than the transcript in increasing people’s perception of scientific agreement. Structural equation models indicate indirect increases in the beliefs that global warming is happening and is human-caused, and in worry about global warming, which in turn predict increased global warming issue priority.
27 pages, via online journal, This study explored whether satire (an emotional blend of humor/indignation) can minimize the emotional tradeoffs researchers have documented for humorous appeals about climate change. Using a sample of U.S. young adults, we conducted a 2 (humor: present/absent) × 2 (indignation: present/absent) + 1 (control) experiment in which we manipulated a climate change segment from Jimmy Kimmel Live! Our evidence suggests that it is possible for a late-night host to affect young adults’ climate change risk perception and behavioral intentions under certain conditions. Moderation analyses indicated that avoiding humor helped close the partisan gap in risk perception between Republicans and Democrats.
17 pages, via online journal, Sarcastic content is prevalent in online social media, although little research has explored its effects. In this study, we examine how exposure to one-sided versus two-sided sarcastic perspectives on climate change shapes beliefs about climate change. We find that exposure to one-sided messages that use irony to deride those who believe that climate change is a hoax (presented in The Onion) raises belief certainty in and perceived risk of climate change for those who do not already believe climate change is an important issue (N = 141). The two-sided message (presented by The Weather Channel) does not show any effects.
Available online at www.centmapress.org, Results among Italian consumers indicated that texture and appearance of the insect were perceived as stronger barriers than the taste attribute.
Available online at www.centmapress.org, Results indicated that study participants had specific expectations regarding the husbandry conditions, but also regarding the product characteristics and the labelling of dual-purpose chickens.
Available online at www.centmapress.org, Results showed that depending on expressed meta-values, respondents had different specific information sources and needs. Online sources were rarely mentioned, the majority of consumers referred to brochures, flyers and interpersonal contacts.
Available online at www.centmapress.org, Bio-economy describes an economy based on renewable instead of fossil resources. Findings identified three perspectives: "sufficiency and close affinity to nature," technological progress" and "Not at any price."
Available online at www.centmapress.org, Using two different ranking procedures, main points of criticism as well as sideshows could be identified for fattening pigs, dairy cattle production, and laying hens
Available online at www.centmapress.org, Findings of a word association task revealed that most participants associated cows, rural areas, and traditional production systems with the cue dairy farms. While purchasing their products, they paid the most attention to attributes such as health and hygiene, indicating that they pay the most attention to product quality and not production quality. Yet more than half indicated that modern production systems contradict their norms and values. Authors concluded that the current modernization efforts in Colombia do not fit to the specific culture of the country.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11097
Notes:
Online from ACES News, University of Illinois. 2 pages., Findings of a survey among farmers in Wisconsin suggested that respondents were open to receiving agricultural health and safety information from any source. Preferred methods of delivery: magazines and newspapers, face-to-face communication. Least preferred: social media, the internet and phone support lines.
Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."
Available online at www.centmapress.org, Four factors and three farmer groups were identified which significantly differed regarding their attitudes towards animal welfare programs and willingness to participate in them. Authors cited evidence of need to design tailor-made strategies for communicating with farmers about this subject.
Available online at www.centmapress.org, Authors address the production of proteins from insects as the next big challenge for Western countries. Results from a sampling of millennials suggested that acceptance is "far to be obtained, although the most powerful driver to insect consumption can be the invisibility of the insect shape."
2 pages., Summary of results from a survey among British citizens inviting attitudes toward food and farming. First such research effort by the British Guild of Agricultural Journalists.
In an issue located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., Review of articles by Robert Rodale, Robert E. Wagner, Dennis Keeney, and Peter E. Hildebrand in the July-September 1990 issue Journal of Production Agriculture. Authors send messages to "many former outsiders" in the "agricultural road:" inventors, consumers, lobbyists, politicians, environmentalists, input suppliers, and scientists. "...they must now share their power to transform agriculture."
USA: Center for Food Integrity, Gladstone, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11183
Notes:
Via online release. 1 page., Findings of a digital ethnography report indicate that while the climate change debate is expected to grow 3.6 percent in the next two years, the conversation on causes is expected to grow 260 percent and solutions 202 percent.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11184
Notes:
Online via AgriMarketing Weekly. 2 pages., "A new poll reports awareness and interest in technology-driven foods but reveals the need for transparency and education to remove fears and potentially drive adoption."
Addressed the effectiveness of extension delivery methods used by the Department of Agriculture and Fisheries beef extension team in enabling change in producer practice. Findings were based on a survey of randomly selected producers who had engaged with the project from 2011 to 2015. "This analysis has shown the value in conducting a robust evaluation program both for demonstrating practice change and informing future extension programs."
Research effort to refine and prioritize recommendations for future extension and pasture management activities, based on a survey among Tasmanian dairy farmers. Findings led to recommendations involving pasture management training, identifying motivating values of farmers, and requirements for ongoing on-farm support.
Ugal, David Betelwhobel (author), Ashipu, Bernard (author), and Obi, Peter A. (author)
Format:
Paper abstract
Publication Date:
2009
Published:
Nigeria
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: D11246
Notes:
Online via Social Sciences Research Network. 1 page., Findings identify influences involving religious beliefs, cultural encouragement of polygamy, need to satisfy husbands, perceived expense of family planning, and others.
April 2 issue via online. 3 pages., Emphasizing the changing means of communicating, author notes the enduring act of reading, across time and place. "Magazine media continues to do what we have done for hundreds of years. We store valuable information for sale." "Many rural communities around the world have skipped the step of hard wired infrastructure and gone right to modern cellular networks."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11291
Notes:
3 pages., Online from the Center for Food Integrity, Gladstone, Missouri, USA., Summary of findings from a new study focused on "The 25 most trusted brands in America" from Morning Consult. Results showed reductions in food-related food marketers in the list, among older to younger consumer segments.
USA: National Cattlemen's Beef Association, Centennial, CO
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11293
Notes:
21 pages., Online via AgriMarketing.com., Announcement of results of an online survey among more than 1,800 U.S. consumers during late 2019. Findings suggested "widespread consumer confusion regarding the ingredient composition and purported benefits of plant-based fake meat products." More than half did not realize that plant-based products being marketed as "burgers" have no real meat." The PowerPoint presentation and accompanying news release provide statics on responses to specific questions.
Presents "some of the challenges arising from the growing amounts of information available and exhausting the managements when defining the direction of future development of a company."
690 German survey recipients were given one of four different fictitious "newspaper articles" describing negative effects of meat consumption - either in terms of adverse effects on human health, on climate change, on animal welfare or on personal image. Findings showed that animal welfare and health arguments had the strongest effects at reducing meat consumption in both men and women.
Online from AgEconSearch., Authors examined farmers' reluctance to participate and adopt insurance involving climate, crops, and rainfall. They also recommended needed information for farmers about the purpose of such insurance, as well as financial support.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11333
Notes:
Online from the National Academy of Sciences, Washington, D.C. 22 pages., Report of a national online survey among a representative sample of 18- to 37-year old residents in the United States. Invited information about science topics and other related and unrelated content areas, then build a picture of science relevance and connection from the full pattern of survey responses. "...this investigation represents a crucial first step toward a more data-driven, audience-centric approach to doing public engagement with and for young adults - an approach that is necessary and appropriate for the 21st century."
Online via https://newprairiepress.org/jac, Authors identified five labels related to animal welfare that are frequently found on food packages in USA grocery stores Results of a controlled online experiment among consumers showed that while most consumers lacked knowledge regarding meaning of the labels and certification standards, they relied on the labels with simplistic terms as heuristic cues to judge the ethical treatment of hens on the farm. The selected labels did not lead consumers to pay a higher premium for the labeled products.
7 pages., Online via Directory of Open Access Journals (DOAJ). 7 pages., The aim of this study was to determine the mediating role of psychological dependence between social networking sites addiction and attitude towards social networking advertising among a sample of rural students in South Africa. Findings indicated that "perceived ease of use positively supports psychological dependence." Authors interpreted the findings in terms of opportunities for establishing marketing relationships.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11392
Notes:
25 pages., Via online., "National survey by Pew Research Center, conducted March 27-April 9 among 2,541 adults, finds pockets of partisan agreement over expanding solar and wind power, though wide political divides remain over increasing fossil fuels through such methods as coal mining, hydraulic fracturing and offshore drilling for oil and natural gas, a pattern consistent with a 2016 Pew Research Center survey."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11393
Notes:
15 pages., Online research report., Reports findings of a survey of 3,627 U.S. adults, October 1-13, 2019. Democrats mostly agreed the federal government should do more on climate, while Republicans differed by ideology, age and gender
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11394
Notes:
9 pages., Via online., "For the first time, environmental protection rivals the economy among the public's top policy priorities" (for the president and Congress). Findings of a national survey among U.S. adults conducted January 8-13, 2020.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11397
Notes:
5 pages., Via online from website., Results of a national survey among U.S. adults suggest that "Americans are closely divided over the health benefits of organic produce."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11398
Notes:
17 pages., Online via website., A national survey among U.S. adults explored public thinking about scientists and their research on GM food. "In broad strokes, the survey shows that Americans believe the public is paying more attention to health eating today than they did 20 years ago. But, it is not clear to the public whether people are actually eating healthier today. ... About half of U.S. adults think the eating habits of Americans are less healthy today than they were 20 years ago and most point the blame at both the quantity and quality of what people eat."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11399
Notes:
9 pages., Online via website., Results of a national survey among U.S. adults suggest that"divides in public opinion over food are encapsulated by how people assess the health effects of two kinds of food: organic and genetically modified (GM) foods. Americans' beliefs about food connect with their personal concerns about the role of food choices in their long term health and well-being."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 134 Document Number: D11401
Notes:
30 pages., Online via website., "Despite the growing use of genetically modified crops over the past 20 years, most Americans say they know only a little about GM foods. And many people appear to hold 'soft' views about the health effects of GM foods, saying they are not sure about whether such foods are better or worse for one's health. ... a majority of Americans perceive disagreement in the scientific community over whether or not GM foods are safe to eat. And, only a minority of Americans perceive scientists as having a strong understanding of the health risks and benefits of GM foods."
2 pages., Research summary online via the North American Association for Environmental Education., Author used a three-component data collection frame. Findings suggested that "very little training exists at the college level; almost 80% of schools with communication or journalism programs did not offer any courses described as directly or indirectly about the environment. Nevertheless, almost 80% of surveyed students thought coursework in environmental reporting was somewhat important, important, or very important. Furthermore, of the news article published in campus papers, under 2% covered environmental topics, which the researcher rated as "typically simplistic and local(typically campus) in geographic scale.
2 pages., Research summary via online from the North American Association for Environmental Education., Researchers interviewed 11 environmental or science journalism educators from four-year institutions and identified four common challenges: (1) keeping up with technology, (2) student interest, (3) environmental advocacy among students; and (4) lack of potential careers in the field. They suggested pre-requisites.
Leiserowitz, A. (author), Maibach, E. (author), Rosenthal, S. (author), Kotcher, J. (author), Bergquist, P. (author), Ballew, M. (author), Goldberg, M. (author), and Gustafson, A. (author)
Format:
Research summary
Publication Date:
2019
Published:
USA: Yale Program on Climate Change Communication at Yale University and Center for Climate Change Communication at George Mason University.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11420
Notes:
71 pages., Via Yale Program on Climate Change website., This report is based on findings from a nationally representative survey, March 29-April 8, 2019, among 1,291 U.S. adults. Findings provided detailed insights about current attitudes toward existence of global warming, causes of it, effects of it, level of concern, interactions and sources of information about it, and other aspects.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11432
Notes:
2 pages., Online from AgriMarketing Weekly. News release of March 16, 2020., Brief summary of results of a consumer research study measuring market potential for gene-edited food and agriculture products. Research was sponsored by the FMI Foundation, American Seed Trade Association, American Farm Bureau Federation, and Farm Foundation.
USA: Center for Food Integrity, Gladstone, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11433
Notes:
3 pages., Online from publisher., Report from the Consumer Trust Insights Council indicates that beyond shoppers' emphasis on supplies of canned and frozen supplies of food during this global disease outbreak, "there's something else folks are buying during their supply runs - guilty pleasures." Those take the form of treats like chocolate, cookies and beverages, "...little indulgences to bring them joy during anxious times."
1 page., Research among those who ski reveals the dilemma they face in desiring to preserve the environment while using energy-intensive means of travel to and from skiing sites.
19 pages., Online via UI e-subscription., Authors tested food label and information treatment effects on subjects' willingness-to-pay for organic, "natural," and conventional foods. They found large information effects, including asymmetric cross-market effects for natural and organic foods. Organic premiums increased in response to subjects' seeing the "natural" foods industry's perspective on its products.
10 pages., Online via UI electronic subscription., Results of 251 consumer surveys in four UK supermarkets revealed that only 5.6% nominated country of origin as one of the reasons for choosing a fresh food item they had just purchased. However, stated preference surveys in the street found that 21.5% indicated that "food miles" or "the long distance it travels" would stop them buying New Zealand products. "What people say may differ substantially from what they actually do in regard to 'food miles'."
9 pages., Online via UI electronic subscription., The study involved a survey among 39 respondents from the milling industry and supermarkets, the main processors and distributors of maize products, in seven urban centres of Kenya. Identified information sources, knowledge level of biotechnology, and perceptions and preferences involving genetically modified food.
Stewart-Knox, B.J. (author), Markovina, J. (author), Rankin, A. (author), Bunting, B.P. (author), Kuznesof, S. (author), Fischer, A.R.H. (author), Van der Lans, L.A. (author), Poinhos, R. (author), de Almeida, M.D.V. (author), Panzone, L. (author), Gibney, M. (author), and Frewer, L.J. (author)
Format:
Journal article
Publication Date:
2016
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11461
11 pages., Via UI online subscription, Researchers examined the degree to which factors which determine uptake of personalised nutrition vary between EU countries to better target policies to encourage uptake, and optimise the health benefits of personalised nutrition technology.
6 pages., via online journal., Technology Acceptance Model (TAM) is commonly applied to analyse contributions of determinant variables on the adoption of communications technology. However, identifying external variables that affect technology adoption need to explore. This research is aimed to identify the role of education variable in the technology adoption. The study was conducted by survey design. One hundred respondents were determined by judgmental sampling method with criterion that respondents are owners or manager of small medium enterprises that use livestock-based product such as meat, eggs and milk in Bantul Regency, Special Province of Yogyakarta. The research showed that Perceived Ease of Use affected Perceived Usefulness (p≤0.001), and both of those variables were critical factors for Attitude Toward Social Media Use (p≤0.001). The study revealed that Intention to Adopt Social Media is affected by Attitude Toward Social Media Use and Perceived Usefulness (p≤0.001). Then, the test found that education moderates relationships between Attitude Toward Social Media Use and more influential users on those with lower education backgrounds (p≤0.05). Even so, education did not moderate relationships between Perceived Usefulness and Intention to Adopt Social Media. In short, the proposed model was able slightly higher in explaining compare to the original TAM.
29 pages., Findings of a survey among consumers indicated that consumers recognize different kinds of functional foods, are willing to pay a premium for their purchase, and perceive possible health value. However, they appeared anxious about the health benefits these foods communicate in their labels.
13 pages., Online via UI e-subscription., "Despite the broadening of the American palate, Americans have shown little interest in the cuisines of Sub-Saharan Africa. This article examines how this lack of interest in African cuisines may lie in the limited and often stereotyped representations of Africa."
USA: Two Sides North America, Inc., Chicago, Illinois.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D11533
Notes:
1 page., Online from publisher website. 1 page., Author discussed paper as a "natural fit for the circular economy model," in which recyclable paper-based materials are replacing pollution-oriented plastic packaging as companies look for more sustainable ways to produce their products.
International: Two Sides North America, Inc., Chicago, Illinois.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D11534
Notes:
16 pages., Online from publisher website., "This survey provides insight into how consumers around the globe view, prefer and trust paper and print, from reading for leisure or gaining information to news or marketing collateral." Findings based on a representative international survey of more than 10,700 consumers in 10 countries.
5 pages., Online via UI e-subscription, "High-end retailers are counting on us to spend more money on our kitchens - even as we spend less time in them."
13 pages., Online from publisher., Using a review of literature, authors identified most important factors hindering the rise of public concern about the environment. Categories they identified included obtainment of information on environmental problems and appraisal processes related to environmental problems.
11 pages., Online via publisher., Examined people's perceptions of their connection to nature as well as their ideas about what constitutes natural and unnatural environments. Results showed that even though the majority of the participants considered themselves part of nature (76.9%), natural environments were largely described as places absent from any human interference.
16 pages., Online via UI e-subscription, Using fieldwork and in-depth-interviews with key informants, researchers examined how two groups (landowner group and citizen group) framed their arguments involving proposed sale of water from this aquifer. The citizen group was found more articulate in opposing the sale of water to the broader public. Findings also suggested that the framing strategies used by both groups served to escalate community dissension and therefore limit opportunities for resolution.
23 pages., Online via HeinOnline through UI e-subscription., Part one describes a framework aimed at encouraging lawyers and other conflict managers to be overtly analytical when deciding which interventions may or may not be helpful in a particular conflict. Part two lists factors or diagnostic indicators that suggest that certain conflicts probably need the decision of an umpire or judge and that certain other conflicts probably need written claims to be filed in a court or tribunal.
1 page., Published by Oxford University Press on behalf of International Communication Association. Special issue article., Authors meta-analyzed 57 studies, conducted in 13 countries with a cumulative N of 42,854. Findings suggested that while pictorial warnings increased affective and some cognitive risk appraisals, they did not increase beliefs about disease risk.
10 pages., Online via journal by open access., Authors examined the gap between environmental values and environmentally-supportive behaviour through a nationwide survey. Most (72%) of respondents reported a gap between their intentions and their actions. Analysis identified three categories of explanatory variables to account for the gap: individual, household, and societal.
11 pages., Online from journal by open access., Researchers surveyed residents of the wildland-urban interface to determine the effects of contextual factors such as location of the forest, its primary use, wildfire history, and current fire conditions on acceptability of prescribed burning, mechanical thinning, and doing nothing.
20 pages., Online via UI e-subscription, Researchers used the Theory of Reasoned Action as foundation for investigating how a firm's choices related to brand identity and country of manufacture influenced purchase decisions. Results suggested that while both affect attitudes toward purchasing a product, a positive attitude toward buying a particular brand might offset a negative attitude toward buying from a particular country. This study focused on appliance brands. The review of literature cited examples of research involving ice cream, wines, and leather products.
25 pages., Online via UI e-subscription., Researchers investigated consumer attitudes toward vegetarianism, using two studies involving interviews with vegetarians and meat eaters. Text analysis revealed that "emotionally calibrated consumers were 'moral vegetarians' who find meat repulsive and make ethical food choices." Cognitively calibrated consumers were found to be 'health vegetarians' who "scanned the nutrition information, avoided meat due to health restrictions, and embraced vegetarianism for healthy life." Findings prompted suggestions for promoting vegetarianism.
19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."
20 pages., Online via UI e-subscription, Researcher examined the attitude reactions to trust among coworkers and between employees and management. Results provided support for the relationship between a climate of trust and group cohesion.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11592
Journal Title Details:
21(1-2) : 19-25
Notes:
8 pages., Online via UI e-subscription., Author introduces a model for use in program planning centered on formulation, administrative approval, and delivery of learning content. Cites planning as a process in which multiple parties with many disparate interests are present and the planner must work to negotiate those interests so that successful and effective programs are produced and provided.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11593
Journal Title Details:
37(Supp2) : S107-S112
Notes:
7 pages., Author compares attitudes and responses of French and American consumers to emergence of very accessible, inexpensive food, with accompanying differences in food selection, eating style, physical activity, and other aspects of living.
9 pages., Online via UI e-subscription, Researchers examined Internet access and interest in receiving nutrition education via social media application among low-income adults participating in the Supplemental Nutrition Assistance Program Education (SNAP-Ed).Results indicated similar Internet accessibility in southern Illinois among low-income populations compared with national rural rates. Interest in using online nutrition education varied among participants according to age. Overall, 49% of middle-aged adults aged 33-64 years and 87% of seniors aged 65 years or older reported they would not use online nutrition education.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11605
Notes:
2 pages., Masters thesis - technical journalism, Kansas State College, Manhattan. 56 pages., Report of farmer interviews in Gear County, Kansas, assessing their readership and perceptions of agricultural publications distributed by the Agricultural Extension Service. Questions also invited their suggestions for improving access to desired agricultural information.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11607
Notes:
21 pages., Online from Think Shift Communications, San Francisco, California, via AgriMarketing Weekly., "While the industry hs never been a stranger to change, it seems increasingly certain that we are currently in the greatest state of evolution - maybe even revolution - that ag has ever faced."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11620
Journal Title Details:
20 : 571-589
Notes:
20 pages., Online via UI e-subscription, Findings of a nationally representative sample of U.S. adults identified four clusters of U.S. consumers with unique sets of beliefs and motives regarding consumer environmentalism.The clusters had varying responses to the industry's initiatives to protect the environment.
15 pages., Online via UI e-subscription., Researchers analyzed antecedents and consequences of affective commitment revealed "the importance of pleasant arousal in reinforcing self-expressive recycling in order to increase the affective commitment."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D11640
Notes:
4 pages., Online from G&S Business Communications, New York City, New York. 4 pages., "A new consumer intelligence survey fielded by G&S Communications found Americans are changing their consumption behaviors and their perceptions of the food supply chain as a direct result of the coronavirus. From food safety and quality to availability and affordability, people are beginning to think differently about where their food comes from and the significance of the nation's farming infrastructure."
5 pages., Author concludes that "genetic information is easy to portray as a new and scary technology, but fearmongering is largely based on misinformation, a misunderstanding of evolution and our place in the natural world, and vague fears of contamination. In reality, GMO safety testing is extensive and has not uncovered any safety concerns for current GMOs. There are other issues with GMOs that are worth discussing, but fears of adverse health effects are not legitimate." Cites a review of research ty the European Commission in 2010: "The main conclusion to be drawn from the efforts of more than 130 research projects, covering a period of more than 25 years of research and involving more than 500 independent research groups, is that biotechnology, and in particular GMOs, are not per se more risky than e.g. conventional plant breeding technologies."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11646
Notes:
8 pages., Results of Gallup World Poll 2019. Online from publisher., "On the 50th anniversary of Earth Day, Gallup offers a snapshot of how satisfied people in 145 countries and areas around the world were in 2019 with their efforts to preserve the environment and with the quality of their air and water."
