Hays, Bob (author / University of Illinois, Urbana, IL)
Format:
Conference paper
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86 Document Number: C05647
Notes:
Mimeographed, 1991. 1 p. Paper presented at the 1991 International Meeting of the Agricultural Communicators in Education (ACE) Annual Meeting; 1991 June 29 - July 2; Rapid City, South Dakota
15 pages, online journal article, Purpose: This paper examines the attitudes and perceptions of Irish adolescents towards potential careers in dairy farming within the context of generational renewal for a dynamic agri-food sector.
Design/methodology/approach: The lens of occupational choice theory was used to present a framework within which potential careers are considered. A questionnaire-survey was undertaken with 490 Irish adolescents (15–18 yrs).
Findings: While parents have the greatest influence on the career choices of adolescents, there was a positive correlation between studying agricultural science in school and considering an agricultural related career. Adolescent's attitudes towards careers in dairy farming were subject to perceptions about gender, farm ownership, potential income and work-life balance. There was a high degree of openness to gaining work experience on dairy farms.
Practical implications: With an increased interest in agricultural science in second level schools in Ireland, the findings point to opportunities to influence awareness and attitudes of adolescents and their parents about career possibilities in dairy farming and to encourage both familial and non-familiar generational renewal.
Theoretical implications: The paper contributes an understanding of career choices and aspirations in adolescence to add to the growing body of literature on generational renewal in farming.
Originality/value: This paper focuses specifically on dairy farming, providing more detailed information about adolescents’ perceptions of dairy farming careers. The study highlights the positive relationship between studying agricultural science in school and subsequent interest in agricultural related careers. The results indicate that generation renewal in agriculture can be enhanced by giving increased attention to agriculture in school curricula.
Sandhu, N.S. (author), Singh, Raghbir (author), and Department of Extension Education, Punjab Agricultural University, Ludhiana, India; Department of Extension Education, Punjab Agricultural University, Ludhiana, India
Format:
Journal article
Publication Date:
1977
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05395
Browning, N. (author), Frese, W. (author), and Office of Agricultural Communications, Mississippi State University; Social Science Research Center, Mississippi State University
Format:
Conference paper
Publication Date:
1997
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08707
Notes:
Agricultural Communicators in Education 1997 Conference, Cleveland, Ohio, July 15, 1997
Ferris, Maxine (author), Heinze, Kirk (author), Suvedi, Murari (author), and Doctoral Candidate, Department of Agricultural and Extension Education, Michigan State University; Director, Agricultural and Natural Resources Communication Program, Department of Agricultural and Extension Education, Michigan State University; Director of Outreach Communications, Michigan State University
Format:
Journal article
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: C05065
Report based on data from a study among 3,757 students attending 18 institutions. Students who have chosen banking, dentistry, music and government service were found to be more conservative whereas the liberal attitudes were found among those planning on journalism, social work, law, and agriculture. The attitudes most favorable toward the college attended were found among students choosing such vocations as ministry, banking, teaching, and social service. The least favorable attitudes were indicated by the groups choosing aviation, agriculture, journalism, and music. It is possible that these unfavorable attitudes may be due in part to the inability of these 18 institutions to meet adequately the needs of students planning to enter aviation, agriculture, journalism, and music.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11827
Notes:
Printed pages in ACDC file include only the cover, abstract, citation details, and discussion section., Thesis in partial fulfillment of a Master's thesis, Texas A&M University, College Station, Texas., The purpose of this study was to determine Texas Public Relations Association(TPRA) members' perception of the word agriculture and how that perception influences perceptions of the skills and qualifications of graduates from agricultural communications and journalism (AGCJ) programs. A researcher-developed electronic questionnaire was used for data collection. Of accessible population of 148 TPRA members, 83 responded to the questionnaire, yielding a response rate of 56.08%.This descriptive study found that TPRA members did not have a negative perception of agriculture or the AGCJ major, but there was a lack of awareness of the AGCJ major and respondents had low self-perceived agricultural knowledge. Writing, interpersonal skills, public relations, editing, and media relations were considered to be the five most important skills in the public relations profession; however, AGCJ graduates were perceived to be only somewhat competent in these skills. Respondents ranked AGCJ as seventh of eight majors according to how well prepared graduates were perceived to be for entry-level public relations positions. Results indicated a positive correlation between awareness of the AGCJ major and perception of the major; therefore, the lack of awareness influenced the less positive perception of the major.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 39 Document Number: B04477
Notes:
Hal R. Taylor Collection (abstract), Madison, WI : University of Wisconsin, College of Agricultural and Life Sciences, Research Division, 1957. 51 p. (Research Bulletin 203)
