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    Start Over Subject Term appeals (message) Subject Term campaigns Subject Term drinks

    1. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carroll, Conor (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29839
    Notes:
    Pages 3-14 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    2. The Eeuww! Ads

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    2009-09-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29386
    Journal Title:
    New York Times
    Notes:
    Via Food Safety Network. 1 page., About a television campaign by New York City health officials featuring negative images to discourage people from drinking sugary sodas and sports drinks.