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    Start Over Subject Term appeals (message) Subject Term attitudes Subject Term genetic engineering Subject Term public relations

    2. Monsanto corporation and bovine somatotropin: a case study in failed public relations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hornig, Susanna (author) and Center for Biotechnology Policy and Ethics
    Format:
    Article
    Publication Date:
    1991-10
    Published:
    Texas A&M University College Station, Texas
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: C19921
    Notes:
    10 pages; disscussion draft only; not for citation