Lancendorfer, Karen M. (author / Haworth College of Business), Atkin, JoAnn L. (author / Haworth College of Business), and Reece, Bonnie B. (author / Michigan State University)
Format:
Journal article
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30374
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36816
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 17. 2 pages., Cites a bulletin by the National Better Business Bureau, Inc. Includes samples of objectionable claims in advertising food and drug preparations for animals.