4 pages, via Online journal, Since late Mar. 2020, many universities halted normal operations due to the Coronavirus Disease 2019 (COVID-19) pandemic. Although extension uses many different techniques to educate consumers, it has been slow to grasp the power of social media. Faced with a dilemma of using digital methods instead of in-person field days, short courses, and workshops, Twitter was a viable alternative, especially for broad audience engagement. Tweet threads were posted on Twitter every Monday morning from 6 Apr. to 8 June 2020. Each thread consisted of 10 tweets. A hashtag #YardFruits was used to start the thread and for later reference. For the first nine threads only one fruit species was discussed per thread. The final thread consisted of single tweets of several species. Engagement percentage did not differ over time but did differ among the crop species. Tweets that did not include a photo received less engagement (2.7%) than those that did include a photo (4.7%). My Twitter account saw a 6.5% increase in followers during the series. Grape (Vitis sp.), passion fruit (Passiflora sp.), fig (Ficus carica), and pear (Pyrus communis) threads had the least engagement and were different from the Other Fruits thread. All other threads were similar. Extension educators can grow their influence by using well-targeted, focused tweets and tweet threads, especially those that use hashtags and photos.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13544
Notes:
7 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
Swanson, Burton E. (author / Research Director, INTERPAKS, Office of International Agriculture, University of Illinois) and Research Director, INTERPAKS, Office of International Agriculture, University of Illinois
Format:
Report
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02751
Notes:
James F. Evans Collection, Urbana, IL : INTERPAKS, Office of International Agriculture, University of Illinois, [1988]. 13 p. (INTERPAKS. Technology Development and Transfer Systems in Agriculture)
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08892
Notes:
Summary on pages 17-18 in Lucinda Crile, Review of Extension Research - January to December 1953, Extension Service Circular 493, January 1954. Involves a Master of Education thesis, Colorado Agricultural and Mechanical College, Fort Collins. 1952. 73 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C18634
Notes:
various documents in same binder; : FSR/E training units: volume 1 TMS-602; Farming Systems Support Project International Programs; Technical eds: Steve Franzel, Malcolm Odell, Marcia Odell; Coordinating ed.: Lisetter Walecka
