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2. Knowledge translation in agriculture: A literature review (L'application des connaissances dans le secteur agricole: une revue de la littérature)
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Elueze, Isioma (author) and Library and Information Science, Faculty of Information and Media Studies, University of Western Ontario, London, Canada
- Format:
- Journal article
- Language:
- English / French
- Publication Date:
- 2016-09
- Published:
- Canada: University of Toronto Press, Toronto, Canada.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08244
- Journal Title:
- Canadian Journal of Information & Library Sciences
- Journal Title Details:
- 40 (3): 187-206
3. Motivation and agricultural communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nemcik, Robert L. (author)
- Format:
- Paper
- Publication Date:
- 1956-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03150
- Notes:
- Unpublished paper by author, associated with the Department of Dairy Science, University of Illinois, Urbana. 16 pages.
4. Proceedings of Phase I workshop: Social Science Agricultural Agenda Project
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schaller, Neill (author)
- Format:
- Proceedings
- Publication Date:
- 1987
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21148
- Notes:
- Spring Hill Conference Center, Minneapolis, Minnesota, June 9-11. 384 pages., This report is a compilation of unedited papers, discussions and reports from concurrent workgroups presented or developed at the initial workshop of the Social Science Agricultural Agenda Project. National Center for Food and Agricultural Policy and Michigan State University provided seed money for planning the workshop.
5. Theories and models of technology adoption in agricultural sector
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dissanayake, C.A.K. (author), Jayathilake, W. (author), Wickramasuriya, H.V.A. (author), Kopiyawattage, K.P.P. (author), and Wasala, W.M.C.B. (author)
- Format:
- Journal article
- Publication Date:
- 2022-11-29
- Published:
- England: Hindawi Limited
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12803
- Journal Title:
- Human Behavior and Emerging Technologies
- Journal Title Details:
- Online
- Notes:
- 15pgs, Agriculture is crucial in catering to the increasing demand for food and employment. Thus, adoption of novel technologies is important. Many scientists have developed different theories and models explaining the process of behavioral change relevant to adoption. They are either completely different, similar, or improvements of previously developed models. Therefore, compilation and summarization of these theories and models will support future studies and researchers. Thus, an analysis of literature on technology adoption was conducted. The review was prepared based on literature from various sources spanning around 50 years. The theories and models identified by different studies were compiled and analyzed in this review paper. Many theories and models in agricultural technology adoption such as transtheoretical model, theory of reasoned action, theory of interpersonal behavior, model for innovation-decision process, different versions of technology acceptance model, theory of planned behavior, theory of diffusion of innovation, task-technology fit, technology readiness, unified theory of acceptance and use of technology, expectancy livelihood model, social cognitive theory, and perceived characteristics of innovating theory were compiled. Each theory and model has its own uniqueness, which had explained different aspects of technology adoption process and factors determining the behavioral change. These theories and models included affecting factors such as technological, personal, social, and economical factors. In conclusion, it can be stated that, rather than having a single theory or a model, an integrated and amalgamated form will be more explanatory for technology adoption.
6. Why websites work: An examination of interdisciplinary agricultural center websites
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McLeod, Ashley (author), McKee, Valerie (author), Woodall, Savannah (author), McKee, Brandon (author), and Rumble, Joy (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10138
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 16 pages, via online journal article, This study examined the online content of interdisciplinary agricultural center webpages. Content modification dates, mission statements, and content were determined through a content analysis. Many of the websites did not mention a modification date for the content, while many websites had outdated content mostly older than six months. More than two-thirds of the websites provided PDFs that visitor could download to learn more about topics, by many of the websites lacked any media element that was being coded. Additionally, many websites did not use multiple forms of media. More than half of the websites were coded as lacking any social media content or plugins, but out of the websites that did include social media content, Facebook was the most prevalent. The commonalities between the center’s mission displayed on the website and the content theme were analyzed and chi-square tests provided the degree of association. A significant association existed and an alignment between communication strategies and missions of the centers was concluded, which is important when organizations communicate about agricultural science as indicated by previous literature. It is recommended that centers communicate via their websites in a timely manner and allow modification times to be seen to viewers to show their information is up-to-date. Website media content should also be diversified and communicators of these centers should explore the unique communication opportunities provided by social media. Future research should explore the target audience of interdisciplinary agricultural centers and should analyze the messages centers are using to communicate with those audiences.