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2. Guidelines for collaboration with other programs and academic units
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Agricultural Communications Program, University of Illinois (author)
- Format:
- Guidelines
- Publication Date:
- 2011-03
- Published:
- University of Illinois
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13373
- Notes:
- 1 page
3. Uncritical and unbalanced coverage of synthetic biology in the Nordic press
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ancillotti, Mirko (author), Holmberg, Niklas (author), Lindfelt, Mikael (author), and Eriksson, Stefan (author)
- Format:
- Online journal article
- Publication Date:
- 2017
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10594
- Journal Title:
- Public Understanding of Science
- Journal Title Details:
- 26(2), 235–250.
- Notes:
- 16 pages., via online journal., Synthetic biology will probably have a high impact on a variety of fields, such as healthcare, environment, biofuels, agriculture, and so on. A driving theme in European research policy is the importance of maintaining public legitimacy and support. Media can influence public attitudes and are therefore an important object of study. Through qualitative content analysis, this study investigates the press coverage of synthetic biology in the major Nordic countries between 2009 and 2014. The press coverage was found to be event-driven and there were striking similarities between countries when it comes to framing, language use, and treated themes. Reporters showed a marked dependence on their sources, mainly scientists and stakeholders, who thus drives the media agenda. The media portrayal was very positive, with an optimistic look at future benefits and very little discussion of possible risks.
4. Economic benefits of empowering women in agriculture: assumptions and evidence
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson, C. Leigh (author), Reynolds, Travis W. (author), Biscaye, Pierre (author), Patwardhan, Vedavati (author), and Schmidt, Carly (author)
- Format:
- Journal article
- Publication Date:
- 2021-02
- Published:
- United States: Routledge (Taylor & Francis Group)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12256
- Journal Title:
- The Journal of Development Studies
- Journal Title Details:
- Vol. 57, No. 2
- Notes:
- 9 PAGES., Systematic reviews and meta-analyses generally focus on intervention impacts or outcomes. Less common, however, are reviews of the assumptions and theory underlying the pathways between intervention and outcome. We consider the hypothetical case for interventions to empower female farmers, either by prioritising women for new investments or re-allocating existing resources. Empowerment is defined as increased women's decision-making authority related to agricultural resources, management and production, and income. We hypothesise two avenues through which productivity or health benefits might arise: (i) eliminating female-male differences in, e.g. input access; or (ii) leveraging gendered risk, time, and social preferences leading women to differentially allocate resources. A review of evidence highlights the extent of support for the baseline, behaviour change, and economic benefit assumptions behind these hypothesised avenues. Findings suggest returns to investing in female farmers could be significant in various contexts but estimates of economic returns to empowering women in agriculture remain limited.
5. Market constraints, misallocation, and productivity in Vietnam agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ayerst, Stephen (author), Brandt, Loren (author), and Restuccia, Diego (author)
- Format:
- Journal article
- Publication Date:
- 2020-07-01
- Published:
- International: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11868
- Journal Title:
- Food Policy
- Journal Title Details:
- Vol. 94
- Notes:
- 16 pages, via online journal, We examine important changes in agriculture in Vietnam in the context of ongoing structural changes in the economy. We use a household-level panel dataset and a quantitative framework to document the extent and consequences of factor misallocation in agriculture during the period between 2006 and 2016. Despite rapid growth in agricultural productivity and a reallocation of factor inputs to more productive farmers, we find that misallocation across farmers remains high and increased during the period. Reallocation of factor inputs has not been strong enough to accommodate substantial changes in farm productivity over time. Our analysis also reveals important differences between the north and south regions.
6. Agricultural education in Illinois to 1870: the press …
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bardolph, Richard (author)
- Format:
- Ph.D. Dissertation
- Publication Date:
- 1944
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: C11307
- Journal Title Details:
- 23 pages
- Notes:
- University of Illinois, 1944
7. Public Sector Collaboration for Agricultural IP Management
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Beachy, Roger N. (author), Atkinson, Richard C. (author), Conway, Gordon (author), Cordova, France A. (author), Fox, Marye Anne (author), Holbrook, Karen A. (author), Klessig, Daniel F. (author), McCormick, Richard L. (author), McPherson, Peter M. (author), Rawlings III, Hunter R. (author), Rapson, Rip (author), Vanderhoef, Larry N. (author), Wiley, John D. (author), and Young, Charles E. (author)
- Format:
- unknown
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26890
8. Green cooperatives and the empowerment of rural women entrepreneurs: insights from Sunamganj, Bangladesh
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Begum, Maimuna (author), Marium, Bibi (author), and Masud, Md. Amirul Islam (author)
- Format:
- Journal article
- Publication Date:
- 2024-09-26
- Published:
- International: Sciencedomain International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13283
- Journal Title:
- Asian Research Journal of Agriculture
- Journal Title Details:
- 17(4): 299-315
- Notes:
- 17 pages, In developing countries, agriculture plays a vital role in reducing poverty and enhancing food security. In Sunamganj, Bangladesh, rural women significantly contribute to agriculture but face gender disparities and limited access to resources. Green cooperatives provide a promising model to empower these women through sustainable practices and economic support. This study explores the roles and impacts of green cooperatives on rural women entrepreneurs in Sunamganj, focusing on factors influencing their involvement, the benefits, and constraints they face, and changes in empowerment before and after joining cooperatives. This study was conducted across five upazilas in Sunamganj, the sampled 200 women entrepreneurs-100 cooperative members and 100 non-members using purposive and snowball sampling techniques. Data was gathered via interviews, surveys, and focus group discussions (FGDs) and analyzed with SPSS and Microsoft Excel. Multiple regression analysis was used to identify key influencing factors and the Problems Confrontation Index (PCI) was utilized to assess the severity of challenges faced by members. The findings reveal that green cooperatives enhance women’s socio-economic status through improved production, market access, financial stability, and decision-making roles. Education, credit access, input availability, training, and experience were key drivers of the cooperative engagement of rural women entrepreneurs. However, challenges like male dominance, limited training, transportation issues, labor shortages, and market information gaps persist. Despite these, women in green cooperatives benefit from fixed pricing for organic products, increased bargaining power, and timely access to inputs and training. The study highlights the need for improved education, continuous training, extension services, high-quality inputs, and better infrastructure to support women’s participation further. The insights provided aim to guide policymakers in developing supportive policies that enhance the impact of green cooperatives, address gender-specific challenges, and promote the use of digital tools for market access. Future research should explore longitudinal studies and regional comparisons for deeper insights into rural women’s empowerment.
9. Research shows 90% of farmers won't join carbon markets without changes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Birt, Nate (author)
- Format:
- Online article
- Publication Date:
- 2022-08-10
- Published:
- AgriMarketing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13434
- Notes:
- 2 pages
10. Major fields of human concern
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bobbitt, Franklin (author)
- Format:
- Monograph summary
- Publication Date:
- 1926
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09535
- Notes:
- Hal R. Taylor Collection, Abstract of Curriculum Investigations, Supplementary educational Monographs No. 31, University of Chicago, Illinois.
11. A week to celebrate farmworkers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Boling, Ed (author)
- Format:
- Online article
- Publication Date:
- 2022-03-22
- Published:
- The Packer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13336
- Notes:
- 3 pages
12. Copublication : IRRI design, procedure, and policies for multilanguage publication in agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cabrera, Ramiro C. (author), Hargrove, T.R. (author), Manto, F.E. (author), and International Rice Research Institute; International Rice Research Institute; International Rice Research Institute
- Format:
- Guide
- Publication Date:
- 1983
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01543
- Notes:
- James F. Evans Collection; Six copies, Manila, Philippines : International Rice Research Institute, 1983. 17 p.
13. Understanding labour exploitation in the Spanish agricultural sector using an agent based approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chesney, Thomas (author), Evans, Keith (author), Gold, Stefan (author), and Trautrims, Alexander (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03
- Published:
- Spain: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10298
- Journal Title:
- Journal of Cleaner Production
- Journal Title Details:
- 214 : 696-704
- Notes:
- 9 pages., Via online journal., Using an agent-based model we explore the model of slavery in modern business developed by Crane (2013). Taking the Spanish agricultural sector—specifically the area of Campo de Dalías in Almería where much of Europe's vegetables are grown—as a case, we find that labour exploitation flourishes in communities of like-minded companies that do not care about mainstream norms. We confirm which socio-economic aspects of labour demand/supply lead to slavery, while challenging the assumption that markets which are dominated by few employers are more prone to exploiting workers. We find that, regarding isolation and connectedness of employers, cluster effects and intense inter-employer communication are particularly effective drivers of underpayment if the cluster is homogenous in terms of wage level and if it is isolated from law-abiding employers. This means that employers tend to confirm and reinforce each other in their illegal behaviour, thus creating enclaves in which non-standard norms prevail and worker exploitation is regarded as legitimate. On the other hand, we see that breaking the isolation of employees among each other only increases pay levels if there are law-abiding employers, pointing to the potentially beneficial role social business and entrepreneurs, state-owned companies, or public entrepreneurs could play for transforming labour conditions of entire markets.
14. The Expansion of Social Media in Agriculture: A User Profile of Twitter's @agchat, @followfarmer, and @trufflemedia Followers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cline, Meghan Maria (author) and Oklahoma State University
- Format:
- Master's Thesis
- Publication Date:
- 2011-01
- Published:
- USA: Oklahoma State University
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03416
- Notes:
- Includes email correspondence with author
15. Guidelines for collaboration in the agricultural communications program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- College of Communications, University of Illinois (author) and College of Agriculture/ACES, University of Illinois (author)
- Format:
- Guidelines
- Publication Date:
- 2008-03
- Published:
- University of Illinois
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13374
- Notes:
- 1 page
16. A comparative study of the influence of communication on the adoption of digital agriculture in the United States and Brazil
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Colussi, Joana (author), Sonka, Steve (author), Schnitkey, Gary D. (author), Morgan, Eric L. (author), and Padula, Antônio D. (author)
- Format:
- Journal article
- Publication Date:
- 2024-06-28
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13296
- Journal Title:
- Agriculture
- Journal Title Details:
- 14(7)
- Notes:
- 18 pages, Digital agriculture has been developing rapidly over the past decade. However, studies have shown that the need for more ability to use these tools and the shortage of knowledge contribute to current farmer unease about digital technology. In response, this study investigated the influence of communication channels—mass media, social media, and interpersonal meetings—on farmers’ adoption, decision-making, and benefits obtained using technologies. The research uses data from 461 farmers in Brazil and 340 farmers in the United States, leaders in soybean production worldwide. The results show differences and similarities between these countries. LinkedIn has the highest positive association in Brazil between the communication channels and the digital agriculture technologies analyzed. In the United States, YouTube has the highest positive correlation. The overall influence of social media among Brazilian farmers is higher than among American farmers. The perceived benefits of using digital tools are more strongly associated with mass media communication in the United States than in Brazil. Regarding farm management decision-making, the study showed a higher relevance of interpersonal meetings in Brazil than in the United States. Findings can aid farmers, managers, academics and government decision makers to use communication channels more effectively in evaluating and adopting digital technologies.
17. The agrarian mosaic in American society
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Coughenour, C. Milton (author) and Swanson, Louis E. (author)
- Format:
- Book chapter
- Publication Date:
- 2002
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18461
- Notes:
- Pages 103-116 in Ronald C. Wimberley, Craig K. Harris, Joseph J. Molnar and Terry J. Tomazic (eds.), The social risks of agriculture: Americans speak out on food, farming and the environment. Praeger, Westport, Connecticut. 163 pages.
18. Sustainable agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Crosson, Pierre R. (author / Senior Fellow, Energy and Natural Resources Division, Resources For the Future)
- Format:
- Journal article
- Publication Date:
- 1992
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06046
- Journal Title:
- Resources
- Journal Title Details:
- 106 : 14-17
19. The diffusion of innovations in agricultural circles: an explorative study on alternative antimicrobial agents
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dan, Viorela (author), Osterheider, Angela (author), Raupp, Juliana (author), and Department of Communication Studies and Media Research, Ludwig Maximilian University of Munich, Oettingenstrße
- Format:
- Online journal article
- Publication Date:
- 2018-12-22
- Published:
- [place of publication not identified]: SAGE Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10124
- Journal Title:
- Science Communication
- Journal Title Details:
- 41(1) : 3-37
- Notes:
- 34 pages., via online journal, he use of antibiotics in agriculture contributes to antimicrobial resistance. We surveyed German farmers (n = 336) on their intention to adopt alternative antimicrobial agents (AAA) and used the diffusion of innovations approach as a theoretical guide. (1) Farmers’ views regarding the relative advantage and complexity of AAA, (2) their use of and trust in information sources and channels, and (3) various individual and organizational characteristics were entered as predictors in two explorative models. While farmers’ intention to adopt AAA was generally very high, selected variables in all three categories predicted variations in the intensity of the adoption intention.
20. How a little science and a lot of shady advertising boosted yeast's popularity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Danovich, Tove (author)
- Format:
- Online article
- Publication Date:
- 2018-12-28
- Published:
- USA: NPR: The Salt.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10110
- Notes:
- 4 pages., Via website.
21. Transforming to a regenerative U.S agriculture: the role of policy, process, and education
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Day, Cathy (author) and Cramer, Sarah (author)
- Format:
- Journal article
- Publication Date:
- 2021-10-11
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13382
- Journal Title:
- Sustainability Science
- Journal Title Details:
- 17 : 585-601
- Notes:
- 17 pages, U.S. agriculture is both a major source of global food and a key contributor to multiple interconnected crises. Climate change, biodiversity loss, and severe impacts on soil and water quality are among the challenges caused by U.S. industrial agriculture. Regenerative methods of farming are necessary to confront all these challenges simultaneously, in addition to addressing the increasing challenges to farm labor conditions. Transforming U.S. agriculture to a regenerative system will require a focus on creating traction for the values, beliefs, worldviews, and paradigms that effectively support such transformation while decreasing the friction that works against them. With a focus on creating traction for transformation, we review the factors and processes that tend to promote and maintain ecological improvements on farms. Starting from a case study that points to some of the sources of friction and traction in the current U.S. agricultural system, we use the framework of three spheres of transformation to focus discussion on how processes that form beliefs and values shape and can reshape farming. We develop a series of points of entry for engaging the systemic changes that will offer farmers traction for transformation. We review literature on agricultural networks, polycentric governance, social learning, agricultural education, and farmer characteristics that lend themselves to ecologically mindful change, thereby identifying interventions that tend to provide traction for change. These approaches, and the supports that allow rural communities and the people that work in them to survive and thrive, are necessary to create the traction needed for farms to undergo a shift to regenerative agricultural practices. We link these changes to the promise of the twentieth century New Deal agricultural programs and the potential of the Green New Deal.
22. Impact of climate change and extension service on rice farmers' yield in Ebonyi State, Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- EMMANUEL, OSUJI EMEKA (author), BEN-CHENDO GLORY NKIRUKA (author), NNENNA, OSUJI MARYANN (author), OJOKO, NWAIWU INNOCENT UCHE (author), ADA, AHAMEFULE BLESSING (author), CHINENYENWA, TIM-ASHAMA AKUNNA (author), OLUWAKEMI, OSHAJI IFEDAYO (author), THANKGOD, EZIRIM KELECHI (author), OSCAR, OBASI IGWE (author), and NNABUGWU, UZOMA BETHEL (author)
- Format:
- Journal article
- Publication Date:
- 2024-09-07
- Published:
- Indonesia: Smujo International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13281
- Journal Title:
- Asian Journal of Agriculture
- Journal Title Details:
- 8(2) : 116-123
- Notes:
- 8 pages, The study examined the impact of climate change and extension service on rice farmers' yield in Ebonyi State, Nigeria. A total of 402 rice farmers were sampled through multi-stage sampling for questionnaire administration. Primary data collected were analyzed using mean, frequency, percentage, ordinary least square multiple regression techniques, the Local Average Treatment Effect (LATE) model, and the probit model. Socio-economic characteristics show that a greater proportion of the farmers were male (51.7%), married (84.1%), and attended secondary education (47.8%). Sources of climate change information were farmer-to-farmer (100%), telephone/mobile phone (98.5%), radio (92.5%), workshop/seminars (73.4%), and television (46.8%). Temperature (P<-0.01), rainfall (P<-0.01), evaporation rate (P<-0.01), and severe windstorm (P<-0.01) influenced rice yield negatively, while relative humidity (P<0.05) and atmospheric pressure (P<0.01) had a positive influence on rice yield. The results from the LATE model, which measures the average effect of a treatment on the treated, show a decrease in rice yields of 84.1% and 96.5%. Production constraints felt by rice farmers include high cost of input materials (100%), inadequate capital (100%), high cost of labor (99.8%), poor extension access and service (99.5%), and Fulani-herdsmen conflict (76.9%). The study recommends rice farmers implement climate-smart agriculture to mitigate climate change and access farm information and/or services from experienced farmers.
23. Role of the agricultural communications faculty member in the academic community
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Evans, Jim (author)
- Format:
- Commentary
- Publication Date:
- 2013-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06617
- Notes:
- 1 page., Author's perspectives about the role of the agricultural communications faculty member, especially in connection with agriculture. Describes tendency to serve as an honest broker, neutral convener, information provider, question raiser, joint problem solver and sometimes conscience. Expresses advocacy for the mission of agriculture in service to humankind, but not as advocate or apologist for the structures, functions and actions within agriculture - or as blanket adversary or critic.
24. Effect of virtual social networks on entrepreneurial behaviour of agriculture students in Iran
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Farani, Ahmad Y. (author), Karimi, Saeid (author), Izadi, Nasim (author), and Ataei, Pouria (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10496
- Journal Title:
- Applied Economics
- Journal Title Details:
- 51(21): 2326-2335
- Notes:
- 11 pages., via online journal., The main purpose of this research was to investigate those factors influencing the entrepreneurial behaviour of agriculture students who were members of entrepreneurship learning and training groups in virtual communication networks. In doing this, a conceptual model was developed to examine the effects of characteristics of entrepreneurship virtual social networks and the degree of participation in these networks through entrepreneurial thinking and decision on entrepreneurial behaviour. The study population of this descriptive-correlational research was made up of 180 members of virtual social groups exchanging knowledge of entrepreneurship in WhatsApp and Viber networks. A total of 126 usable questionnaires were collected. Results indicated that participation in virtual social networks had both direct and indirect effects – through entrepreneurial thinking and decisions – on entrepreneurial behaviour. However, characteristics of entrepreneurship virtual networks had only indirect effect on entrepreneurial behaviour via entrepreneurial thinking. The study highlights certain implications for policymakers, (potential) entrepreneurs, entrepreneurship support organizations, researchers and underlines the potential of virtual social networking for promoting entrepreneurship.
25. Evaluation of extension mass media efforts at the county level
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fett, John (author), Duffy, Kathleen (author), Shinners-Gray, Theresa (author), Ruhlmann, Renee (author), and Doyle, Cara (author)
- Format:
- Research report
- Publication Date:
- 1988-10-26
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09887
- Notes:
- NCR-90 Collection, From Document D09883, "Report of research completed during the past year, 1988". Pages 11-12.
26. 4-H member knowledge and perception of agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Frick, Martin J. (author), Birkenholz, Robert J. (author), and Machtmes, Krissanna (author)
- Format:
- Journal article
- Publication Date:
- 1995-06-30
- Published:
- USA: PKP Publishing Services
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13313
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 36(3) : 43–49
- Notes:
- 7 pages, This study was conducted to assess the knowledge and perceptions of 4-H members in a midwestern state regarding agriculture, food, and natural resources. Data were collected from 550 respondents but did not constitute a representative sample of all 4-H members. However, the results of this study may have implications for agricultural literacy educational initiatives on a practical basis. Three objectives were specified for this study as follows: 1) to assess the level of agricultural knowledge among 4-H members; 2) to assess the level of positive perceptions about agriculture among 4-H members; and, 3) to describe the demographic variables of 4-H members that may influence their agricultural literacy. 4-H members were most knowledgeable about the Natural Resources and Marketing of Agricultural Products concept areas, whereas the lowest group mean knowledge score was the Plant concept area. The 4-H members group produced lower (most positive) perception mean scores for the Natural Resources and Animal Science concept areas, whereas the highest (least positive) score was in the Policy concept area. Respondents who indicated their farms were between 10 and 50 acres and who had experience in raising plants, gardens, or crops, and who were enrolled in high school agricultural education produced lower knowledge of agriculture scores than those who did not possess those characteristics. However, 4-H members who lived on a farm produced higher knowledge of agriculture scores than those who did not possess those characteristics. 4-H members who lived on a farm produced less positive perception of agriculture scores while 4-H members who indicated their farms were between 10 and 50 acres and were also enrolled in high school agricultural education produced more positive perception of agriculture scores.
27. Automatic equipment to increase sustainability in agricultural fertilization
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- García, Mario Martínez (author), Cabral, Silvia Ramos (author), Zúñiga, Ricardo Pérez (author), and Rodríguez, Luis Carlos G. Martínez (author)
- Format:
- Journal article
- Publication Date:
- 2023-02-19
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12830
- Journal Title:
- Journal of Agriculture
- Journal Title Details:
- Vol. 13, N. 2
- Notes:
- 17 pages, The purpose of the study was to design a device for the dissolution of fertilizers for agricultural use in an automatic and environmentally sustainable way to facilitate the work of farmers. To achieve this goal, an outdated blade design was used, which generates turbulent and laminar flows thanks to the angle of inclination of its blades. In tests, the combination of these two flows gave a better result compared to laminar and turbulent flows separately. The best results were achieved by varying the spin and speed, the time between spins, and the rest time. The time it would take to dissolve the mixture was drastically reduced if it were conducted in the traditional way (manually) or compared with commercial mixers. In conclusion, the technique used for the dissolution of agricultural minerals is more effective and reduces time, energy, and effort. This was able to reduce the time necessary to dissolve the fertilizer by 93 percent compared to doing it manually and by 66 percent compared to using commercial mixers, in a solution of 100 L of water per 100 kg of ammonium sulfate.
28. Building brand trust with the story of on-farm innovation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Global Ag Tech Initiative (author)
- Format:
- Online article
- Publication Date:
- 2022-08-18
- Published:
- Center for Food Integrity
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13399
- Notes:
- 3 pages
29. Transforming landscapes and mindscapes through regenerative agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gordon, Ethan (author), Davila, Frederico (author), and Riedy, Chris (author)
- Format:
- Journal article
- Publication Date:
- 2021-11-02
- Published:
- Netherlands: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13381
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 39 : 809-826
- Notes:
- 18 pages, Agriculture occupies 38% of the planet’s terrestrial surface, using 70% of freshwater resources. Its modern practice is dominated by an industrial–productivist discourse, which has contributed to the simplification and degradation of human and ecological systems. As such, agricultural transformation is essential for creating more sustainable food systems. This paper focuses on discursive change. A prominent discursive alternative to industrial–productivist agriculture is regenerative agriculture. Regenerative discourses are emergent, radically evolving and diverse. It is unclear whether they have the potential to generate the changes required to shift industrial–productivist agriculture. This paper presents a literature-based discourse analysis to illustrate key thematic characteristics of regenerative agricultural discourses. The analysis finds that such discourses: situate agricultural work within nested, complex living systems; position farms as relational, characterised by co-evolution between humans and other landscape biota; perceive the innate potential of living systems as place-sourced; maintain a transformative openness to alternative thinking and practice; believe that multiple regenerative cultures are necessary for deeply regenerative agriculture; and depart from industrialism to varying degrees. The paper concludes by reviewing three transformative opportunities for regenerative discourses—discourse coalitions, translocal organising and collective learning.
30. Clinton Griffiths: lessons from the desert
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Griffiths, Clinton (author)
- Format:
- Online article
- Publication Date:
- 2022-08-29
- Published:
- AgWeb
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13393
- Notes:
- 3 pages
31. Sowing agricultural literacy: the National Agriculture in the Classroom Organization
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Guffey, Andrew (author) and Stewardson, Denise (author)
- Format:
- Journal article
- Publication Date:
- 2023-12-06
- Published:
- USA: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13270
- Journal Title:
- Journal of Agricultural & Food Information
- Journal Title Details:
- V.24, N.1-4
- Notes:
- 8 pages, The National Agriculture in the Classroom Organization (NAITCO) is a professional network of state and territory Agriculture in the Classroom programs. Its purpose is to provide national leadership in promoting agricultural literacy with the vision that “agriculture is valued by all” (National Agriculture in the Classroom, Citation2023c, Vision, para. 2). The organization grew out of a task force formed by the U.S. Department of Agriculture (USDA) in 1981 (National Agriculture in the Classroom, Citation2023e). Agricultural literacy is not a new concept. In the late 1980s, the National Research Council of the U.S. National Academy of Sciences established the Agricultural Education in Secondary Schools Committee to examine the status and forecast the future of agricultural education. The impetuses behind this research were the many forces identified by the Council that were challenging American agriculture and education.
32. Public support for a clean, green, U.S. agriculture machine
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Harris, Craig K. (author) and Bailey, Conner (author)
- Format:
- Book chapter
- Publication Date:
- 2002
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18456
- Notes:
- Pages 31-42 in Ronald C. Wimberley, Craig K. Harris, Joseph J. Molnar and Terry J. Tomazic (eds.), The social risks of agriculture: Americans speak out on food, farming and the environment. Praeger, Westport, Connecticut. 163 pages.
33. Iowa Ag Review
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Iowa State University
- Format:
- Newsletter
- Publication Date:
- 1994-12
- Published:
- USA: Center for Agricultural and Rural Development, Iowa State University
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: G-Mi V1.14; Folder: V1.14.I.131 Document Number: D03400
- Journal Title:
- 1
- Journal Title Details:
- 1
- Notes:
- 15 pgs, Volume One Number One Collection; James F. Evans Collection
34. Information and communication technologies (ICTs) attract youth into profitable agriculture in Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Irungu, K. R. G. (author), Mbugua, D. (author), and Muia, J. (author)
- Format:
- Online journal article
- Publication Date:
- 2015
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10675
- Journal Title:
- East African Agricultural and Forestry Journal
- Journal Title Details:
- 81(1): 24-33
- Notes:
- 11 pages., via online journal., Youth cherish technology, efficiency and innovations and accommodate entrepreneurial risks. The objectives of this study were to show the beneficial use of Information and Communication Technologies (ICTs) in agriculture among the youth in Kenya, assessed ICT application and commonly used tools, experienced challenges, impacts and suggested future ICT use. Beneficial ICT applications were exemplified by ‘Mkulima Young Champions’ who led digital initiatives, drew youth into farming, helped them learn among themselves, and traded and overcame agricultural challenges. Using radio, short message services (SMS) and social media, they discussed agricultural topics and shared successes. Mkulima Young's Facebook was vibrant. The youth posted photographs and videos, asked questions, discussed issues and interacted. Most of the youth obtained information from the internet, hence the internet was the best platform to market and promote agriculture to the youth. They used internet and social media to obtain production technologies, market information and for information sharing. Most commonly used tools were MS Office and spreadsheets for record keeping. Voice messages and SMS assisted timely accessing of market prices, reaching clients, sharing production information and money transactions. The ICT content should be relevant to targeted youth, valuable, localized and dependable. The ICT-savvy youth operated intensive, efficient and profitable farms, producing diverse and branded products for niche markets. The youth transformed the community use and access to ICTs and influenced community economic status. Smart phone technology will revolutionize access to and use of ICTs. YouTube, Twitter and WhatsApp should be expanded and widely popularized among the youth.
35. New law in Kansas requires alternative meat products to be labeled "does not contain meat"
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kansas Livestock Association (author)
- Format:
- Online article
- Publication Date:
- 2022-06-02
- Published:
- AgriMarketing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13335
- Notes:
- 1 page
36. Task force proposes research
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kern, K.R. (author)
- Format:
- Journal article
- Publication Date:
- 1979
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01277
- Journal Title:
- ACE Quarterly
- Journal Title Details:
- 61 (4) : 3-10
- Notes:
- AgComm Teaching
37. California ag survey gauges areas of concern for residents
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Koger, Chris (author)
- Format:
- Survey report
- Publication Date:
- 2020-10-15
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11947
- Journal Title:
- Packer
- Notes:
- Online from publication. 1 page., Summary of a survey among residents in the Bay Area of California by the Grower-Shipper Association of Central California. Findings indicated that 77 percent of the respondents considered agriculture "most" or "very" important. A majority also appeared to understand issues that face frmers, including employment of guest workers through the H-2A program.
38. Colleges see higher demand for degrees in agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Krogstad, Jens Manuel (author)
- Format:
- Articles
- Publication Date:
- 2012-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00712
- Notes:
- Via USA Today online. 3 pages.
39. Proceedings of the International Symposium on Development and Transfer of Technology for Rainfed Agriculture and the Sat Farmer; 1979 August 28 - September 1; ICRISAT Center, Patancheru, India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kumble, V., ed. (author)
- Format:
- Conference proceedings
- Publication Date:
- 1980
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01169
- Notes:
- Phase 2; Contains forward and table of contents, Andbra Pradesh, India : International Crops Research Institute for the Semi-Arid Tropics, 1980. 324 p.
40. Artificial intelligence applications in the agrifood sectors
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kutyauripo, Innocent (author), Rushambwa, Munyaradzi (author), and Chiwazi, Lyndah (author)
- Format:
- Journal article
- Publication Date:
- 2023-01-06
- Published:
- Netherlands: Elsevier B.V.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12818
- Journal Title:
- Journal of Agriculture and Food Research
- Journal Title Details:
- Vol. 11
- Notes:
- 8 pages, Food security is one of the priorities of every country in the World. However, different factors are making it difficult to meet global targets on food security. Some unprecedented shocks are encumbering food security at the global level. Various interventions have been applied toward food security and artificial intelligence is one of the modern methods that is being used in various stages of the food system. In this paper, the application of artificial intelligence in the whole food production ecosystem ranging from crop production, livestock production, harvesting/slaughtering, postharvest management, food processing, food distribution, food consumption and food waste management is assessed. The objective of this research is to assess the application of artificial intelligence systems in all the stages of food systems. A systematic review was conducted by analyzing 110 articles after the screening of 450 articles based on the inclusion and exclusion criteria. The results indicated that various artificial intelligence algorithms are being applied to all the stages of the food system from crop/livestock production up to food or agro-waste management.
41. Voices from the field: agriculture educators’ insights on equity in agricultural education
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lemley, Stephanie M. (author), Alley, Kathleen M. (author), and Clary, Renee M. (author)
- Format:
- Journal Article
- Publication Date:
- 2024-09-30
- Published:
- USA: PKP Publishing Services
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13299
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 65(3) : 52-74
- Notes:
- 23 pages, We examined how an agricultural literacy professional development enhanced equity in seven secondary agriculture classrooms in a southeastern state. Utilizing the Equity Framework in Career and Technical Education and exploratory case study methodology, we examined the equitable barriers that seven secondary agriculture education teachers faced in their school sites and how targeted professional development might alleviate some of those challenges. Our findings revealed that all seven teachers faced barriers in their schools from two areas identified in the theoretical framework: educational adequacy and equal treatment. The professional development helped alleviate the educational adequacy barrier. More research is needed to elicit the role of professional development programs in counteracting equity barriers.
42. Rich and poor a great divide - conflict and change: meeting the challenge. Part 2
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Loo, Eric (author)
- Format:
- Journal article
- Publication Date:
- 2007-03-17
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26142
- Journal Title:
- Weekend Australian
- Journal Title Details:
- : 14 (Features)
- Notes:
- Via LexisNexis Academic. Part 2 of a two-p;art series. 4 pages.
43. Opportunity theory and agricultural crime victimization
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mears, Daniel P. (author), Scott, Michelle L. (author), and Bhati, Avinash S. (author)
- Format:
- Journal article
- Publication Date:
- 2007-06
- Published:
- United States: Wiley-Blackwell
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12252
- Journal Title:
- Rural Sociology
- Journal Title Details:
- Vol 72, Num 2
- Notes:
- 34 pages, A growing body of research lends support to opportunity theory and its variants, but has yet to focus systematically on a number of specific offenses and contexts. Typically, the more crimes and contexts to which a theory applies, the broader its scope and range, respectively, and thus generalizability. In this paper, we focus on agricultural crime victimization— including theft of farm equipment, crops, livestock, and chemicals—an offense that opportunity theory appears well-situated to explain. Specifically, we examine whether key dimensions of the theory are empirically associated with the likelihood of victimization and also examine factors associated with farmers’ use of guardianship measures. In contrast to much previous research, we combine multiple individual-level measures of these dimensions. We conclude that the theory partially accounts for variation in agricultural crime victimization, depending on the type of crime, and that greater work is needed investigating how key dimensions of opportunity theory should be conceptualized and operationalized in rural contexts. The study’s implications for theory and practice are discussed.
44. Communication Gap in Development: Case Studies of T&V Projects in South India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Melkote, Srinivas R. (author) and Vallath, C. (author)
- Format:
- Book
- Publication Date:
- 1992
- Published:
- India: Rawat Publications, Jaipur, India.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D04651
- Notes:
- Includes Preface, Table of Contents, Introduction
45. Improved Alfalfas for 1959
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Michigan State University
- Format:
- Pamphlet
- Publication Date:
- 1959
- Published:
- USA: Michigan State University
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: MS 1-31; Folder: MS.12.28 Document Number: D02645
- Notes:
- 2p, John Harvey Collection
46. An enthusiastic but uncertain welcome: coverage of risks, benefits, and social contexts of CRISPR technology in U.S. agricultural news 2012-2022
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Middleton, Lindsey (author), Shao, Anqi (author), and Cate, Ashley (author)
- Format:
- Journal article
- Publication Date:
- 2024
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13311
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 108(2) : Article 1
- Notes:
- 25 pages, To foster the responsible development and governance of CRISPR, it is important to understand how agricultural communities perceive and discuss this technology. This study conducted a content analysis of 529 articles from 53 diverse agricultural news publications across sectors and U.S. regions between 2012 and 2022. We analyzed how CRISPR technology is depicted in terms of risk, benefit, social/policy context, quoted experts, and the mentioning of other biotechnologies. Our findings show that from the time that CRISPR was developed for agriculture over a decade ago, agricultural news has consistently reflected a pro-innovation stance, frequently describing its benefits as well as advantages over longer-standing biotechnologies. Industry representatives were quoted most frequently, followed by university scientists and political representatives, while producers and non-governmental groups were quoted least frequently. Technology-related risks (off-target effects, financial risks) were notably lacking, but CRISPR’s social context was covered more extensively, including uncertainties in regulation and consumer acceptance. We discussed the implications for agricultural news professionals, communicators, and future researchers, emphasizing the importance of fostering a more balanced discourse and ensuring informed decision-making within the agricultural sector.
47. Parents’ value of their children learning about agriculture in school
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Miller, Amelia (author), Warnick, Brian K. (author), Spielmaker, Debra M. (author), Pate, Michael L. (author), Judd-Murray, Rose (author), and Longhurst, Max L. (author)
- Format:
- Journal article
- Publication Date:
- 2025-01-17
- Published:
- USA: American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13469
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 66(1)
- Notes:
- 16 pages, It is commonly held that parents have a profound impact on child development. Decades of research investigated the ways parents, the community, and school staff interact to foster student learning during kindergarten through twelfth grade education. Agriculture provides for daily needs through the growth, harvest, and processing of food, fiber, fuel, and forestry products. This research sought to understand the level of importance parents place on their children learning about agriculture in school. A 26-question survey was distributed to a nationally representative sample of parents having at least one child in K-12 education within the United States. Results of this study indicate parents found it important, even very important, for students to learn about many agricultural topics in school. Factors historically associated with parent perceptions and support of student learning proved to not significantly impact this indicated level of importance. Therefore, further research is needed to understand what impacts parents’ value of their students learning about agricultural topics in school. The conclusions of this study are of primary importance to entities conducting agricultural education outreach such as Agriculture in the Classroom programs, Extension, Career and Technical Education, agricultural industry organizations, and others interested in agricultural literacy.
48. Rural perspectives of climate change: a study from Saurastra and Kutch of Western India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Moghariya, Dineshkumar P. (author), Smardon, Richard C. (author), and State University of New York College of Environmental Science and Forestry
- Format:
- Online journal article
- Publication Date:
- 2014-08-01
- Published:
- [place of publication not identified]: SAGE Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10123
- Journal Title:
- Public Understanding of Science
- Journal Title Details:
- 23(6) : 660–677
- Notes:
- 18 pages., Via online journal., This research reports on rural people’s beliefs and understandings of climate change in the Saurastra/ Kutch region of Western India. Results suggest that although most rural respondents have not heard about the scientific concept of climate change, they have detected changes in the climate. They appear to hold divergent understandings about climate change and have different priorities for causes and solutions. Many respondents appear to base their understandings of climate change upon a mix of ideas drawn from various sources and rely on different kinds of reasoning in relation to both causes of and solutions to climate change to those used by scientists. Environmental conditions were found to influence individuals’ understanding of climate change, while demographic factors were not. The results suggest a need to learn more about people’s conceptual models and understandings of climate change and a need to include local climate research in communication efforts.
49. Investigating the relevant agro food keyword in Malaysian online newspapers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mohsin, Mohamad Farhan Mohamad (author), Kamaruddin, Siti Sakira (author), Siraj, Fadzilah (author), Hambali, Hamirul Aini (author), and Taiye, Mohammed Ahmed (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11797
- Journal Title:
- International Journal on Advanced Science Engineering Information Technology
- Journal Title Details:
- 9(6) : 2166-2175
- Notes:
- Authors examined three Malaysian English online newspapers to identify the most relevant keywords used in daily online news. Articles related to agro-food industries were taken from online news websites. Findings identified 12 agro-words considered the most relevant.
50. Women’s perceptions of food production labeling: a Q methodology study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Murray, Susan (author), Riggs, Angel (author), and Montgomery, Diane (author)
- Format:
- Journal article
- Publication Date:
- 2020-03-28
- Published:
- USA: PKP Publishing Services
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13302
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 61(1) : 13–31
- Notes:
- 19 pages, Consumers’ perceptions of the terminology used on food production labels may lead to a perceived risk, which influences their grocery shopping decisions. Risk perception is the consumers’ belief that he or she may be exposed to something that is harmful or uncertain. Women are more aware of food labels due to their perceived risk associated with health and the environment. This study used Q methodology to describe a variety of viewpoints related to women’s grocery shopping decisions. Using a Q set of 36 statements, 18 women sorted based on the condition of instruction, “How do you make food decisions?” Factor scores, field notes, and post-sort interviews were used to interpret the arrays as the Frugal Shopper, the Price Conscious Shopper, and the Engaged Shopper. The Frugal Shopper was interpreted to be an economical shopper with little concern for food production methods. The Price Conscious Shopper is concerned for the effect on various production methods, but price is the main priority. The Engaged Shopper is willing to pay higher prices to have more choices when grocery shopping. Improved communication and a deeper understanding of consumers’ perceptions of food labels may help decrease the perceived risk associated with various food production methods.