Miller, Amelia (author), Warnick, Brian K. (author), Spielmaker, Debra M. (author), Pate, Michael L. (author), Judd-Murray, Rose (author), and Longhurst, Max L. (author)
Format:
Journal article
Publication Date:
2025-01-17
Published:
USA: American Association for Agricultural Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13469
16 pages, It is commonly held that parents have a profound impact on child development. Decades of research investigated the ways parents, the community, and school staff interact to foster student learning during kindergarten through twelfth grade education. Agriculture provides for daily needs through the growth, harvest, and processing of food, fiber, fuel, and forestry products. This research sought to understand the level of importance parents place on their children learning about agriculture in school. A 26-question survey was distributed to a nationally representative sample of parents having at least one child in K-12 education within the United States. Results of this study indicate parents found it important, even very important, for students to learn about many agricultural topics in school. Factors historically associated with parent perceptions and support of student learning proved to not significantly impact this indicated level of importance. Therefore, further research is needed to understand what impacts parents’ value of their students learning about agricultural topics in school. The conclusions of this study are of primary importance to entities conducting agricultural education outreach such as Agriculture in the Classroom programs, Extension, Career and Technical Education, agricultural industry organizations, and others interested in agricultural literacy.
23 pages, We examined how an agricultural literacy professional development enhanced equity in seven secondary agriculture classrooms in a southeastern state. Utilizing the Equity Framework in Career and Technical Education and exploratory case study methodology, we examined the equitable barriers that seven secondary agriculture education teachers faced in their school sites and how targeted professional development might alleviate some of those challenges. Our findings revealed that all seven teachers faced barriers in their schools from two areas identified in the theoretical framework: educational adequacy and equal treatment. The professional development helped alleviate the educational adequacy barrier. More research is needed to elicit the role of professional development programs in counteracting equity barriers.
17 pages, In developing countries, agriculture plays a vital role in reducing poverty and enhancing food security. In Sunamganj, Bangladesh, rural women significantly contribute to agriculture but face gender disparities and limited access to resources. Green cooperatives provide a promising model to empower these women through sustainable practices and economic support. This study explores the roles and impacts of green cooperatives on rural women entrepreneurs in Sunamganj, focusing on factors influencing their involvement, the benefits, and constraints they face, and changes in empowerment before and after joining cooperatives. This study was conducted across five upazilas in Sunamganj, the sampled 200 women entrepreneurs-100 cooperative members and 100 non-members using purposive and snowball sampling techniques. Data was gathered via interviews, surveys, and focus group discussions (FGDs) and analyzed with SPSS and Microsoft Excel. Multiple regression analysis was used to identify key influencing factors and the Problems Confrontation Index (PCI) was utilized to assess the severity of challenges faced by members. The findings reveal that green cooperatives enhance women’s socio-economic status through improved production, market access, financial stability, and decision-making roles. Education, credit access, input availability, training, and experience were key drivers of the cooperative engagement of rural women entrepreneurs. However, challenges like male dominance, limited training, transportation issues, labor shortages, and market information gaps persist. Despite these, women in green cooperatives benefit from fixed pricing for organic products, increased bargaining power, and timely access to inputs and training. The study highlights the need for improved education, continuous training, extension services, high-quality inputs, and better infrastructure to support women’s participation further. The insights provided aim to guide policymakers in developing supportive policies that enhance the impact of green cooperatives, address gender-specific challenges, and promote the use of digital tools for market access. Future research should explore longitudinal studies and regional comparisons for deeper insights into rural women’s empowerment.
8 pages, The study examined the impact of climate change and extension service on rice farmers' yield in Ebonyi State, Nigeria. A total of 402 rice farmers were sampled through multi-stage sampling for questionnaire administration. Primary data collected were analyzed using mean, frequency, percentage, ordinary least square multiple regression techniques, the Local Average Treatment Effect (LATE) model, and the probit model. Socio-economic characteristics show that a greater proportion of the farmers were male (51.7%), married (84.1%), and attended secondary education (47.8%). Sources of climate change information were farmer-to-farmer (100%), telephone/mobile phone (98.5%), radio (92.5%), workshop/seminars (73.4%), and television (46.8%). Temperature (P<-0.01), rainfall (P<-0.01), evaporation rate (P<-0.01), and severe windstorm (P<-0.01) influenced rice yield negatively, while relative humidity (P<0.05) and atmospheric pressure (P<0.01) had a positive influence on rice yield. The results from the LATE model, which measures the average effect of a treatment on the treated, show a decrease in rice yields of 84.1% and 96.5%. Production constraints felt by rice farmers include high cost of input materials (100%), inadequate capital (100%), high cost of labor (99.8%), poor extension access and service (99.5%), and Fulani-herdsmen conflict (76.9%). The study recommends rice farmers implement climate-smart agriculture to mitigate climate change and access farm information and/or services from experienced farmers.
18 pages, Digital agriculture has been developing rapidly over the past decade. However, studies have shown that the need for more ability to use these tools and the shortage of knowledge contribute to current farmer unease about digital technology. In response, this study investigated the influence of communication channels—mass media, social media, and interpersonal meetings—on farmers’ adoption, decision-making, and benefits obtained using technologies. The research uses data from 461 farmers in Brazil and 340 farmers in the United States, leaders in soybean production worldwide. The results show differences and similarities between these countries. LinkedIn has the highest positive association in Brazil between the communication channels and the digital agriculture technologies analyzed. In the United States, YouTube has the highest positive correlation. The overall influence of social media among Brazilian farmers is higher than among American farmers. The perceived benefits of using digital tools are more strongly associated with mass media communication in the United States than in Brazil. Regarding farm management decision-making, the study showed a higher relevance of interpersonal meetings in Brazil than in the United States. Findings can aid farmers, managers, academics and government decision makers to use communication channels more effectively in evaluating and adopting digital technologies.
26 pages, Commercial restrictions limit the extent of women's participation in the South African economy despite gender equality being valued. Since the implementation of The Women Empowerment Project in 1999, the agricultural sector's contribution has not yet been fully quantified. Women’s opportunities, challenges, and roles in agriculture must be explored further by evaluating resource management strategies and policies. This study aimed to quantify women's empowerment in agriculture using descriptive research methodology. Data were collected and statistically analysed using the Women’s Empowerment in Agriculture Index (WEAI) to identify the origin and extent of female farmers' difficulties. Satisfactory outcomes in production, leadership, assets, income, and time usage were more strongly associated with empowerment than demographic variables, and time available contributed the most to women feeling disempowered. Overall, women reported feeling more empowered compared to men. Disempowerment in male respondents as the control group was attributed to time, workload, and resources. In future studies, gender policies should be further developed to incorporate gender dimension, gender budgeting and sex-disaggregated data administration.
25 pages, To foster the responsible development and governance of CRISPR, it is important to understand how agricultural communities perceive and discuss this technology. This study conducted a content analysis of 529 articles from 53 diverse agricultural news publications across sectors and U.S. regions between 2012 and 2022. We analyzed how CRISPR technology is depicted in terms of risk, benefit, social/policy context, quoted experts, and the mentioning of other biotechnologies. Our findings show that from the time that CRISPR was developed for agriculture over a decade ago, agricultural news has consistently reflected a pro-innovation stance, frequently describing its benefits as well as advantages over longer-standing biotechnologies. Industry representatives were quoted most frequently, followed by university scientists and political representatives, while producers and non-governmental groups were quoted least frequently. Technology-related risks (off-target effects, financial risks) were notably lacking, but CRISPR’s social context was covered more extensively, including uncertainties in regulation and consumer acceptance. We discussed the implications for agricultural news professionals, communicators, and future researchers, emphasizing the importance of fostering a more balanced discourse and ensuring informed decision-making within the agricultural sector.
8 pages, The National Agriculture in the Classroom Organization (NAITCO) is a professional network of state and territory Agriculture in the Classroom programs. Its purpose is to provide national leadership in promoting agricultural literacy with the vision that “agriculture is valued by all” (National Agriculture in the Classroom, Citation2023c, Vision, para. 2). The organization grew out of a task force formed by the U.S. Department of Agriculture (USDA) in 1981 (National Agriculture in the Classroom, Citation2023e). Agricultural literacy is not a new concept. In the late 1980s, the National Research Council of the U.S. National Academy of Sciences established the Agricultural Education in Secondary Schools Committee to examine the status and forecast the future of agricultural education. The impetuses behind this research were the many forces identified by the Council that were challenging American agriculture and education.
17 pages, The purpose of the study was to design a device for the dissolution of fertilizers for agricultural use in an automatic and environmentally sustainable way to facilitate the work of farmers. To achieve this goal, an outdated blade design was used, which generates turbulent and laminar flows thanks to the angle of inclination of its blades. In tests, the combination of these two flows gave a better result compared to laminar and turbulent flows separately. The best results were achieved by varying the spin and speed, the time between spins, and the rest time. The time it would take to dissolve the mixture was drastically reduced if it were conducted in the traditional way (manually) or compared with commercial mixers. In conclusion, the technique used for the dissolution of agricultural minerals is more effective and reduces time, energy, and effort. This was able to reduce the time necessary to dissolve the fertilizer by 93 percent compared to doing it manually and by 66 percent compared to using commercial mixers, in a solution of 100 L of water per 100 kg of ammonium sulfate.
8 pages, Food security is one of the priorities of every country in the World. However, different factors are making it difficult to meet global targets on food security. Some unprecedented shocks are encumbering food security at the global level. Various interventions have been applied toward food security and artificial intelligence is one of the modern methods that is being used in various stages of the food system. In this paper, the application of artificial intelligence in the whole food production ecosystem ranging from crop production, livestock production, harvesting/slaughtering, postharvest management, food processing, food distribution, food consumption and food waste management is assessed. The objective of this research is to assess the application of artificial intelligence systems in all the stages of food systems. A systematic review was conducted by analyzing 110 articles after the screening of 450 articles based on the inclusion and exclusion criteria. The results indicated that various artificial intelligence algorithms are being applied to all the stages of the food system from crop/livestock production up to food or agro-waste management.
24 pages, Agricultural communications scholars do not use a national research agenda to guide their research, which could be limiting the impact and rigor of the discipline. In this commentary, we argue that agricultural communications scholars should adopt the science communication research agenda published by the National Academies of Sciences, Engineering, and Medicine in 2017 because the goals of science communication, outlined in the agenda, are relevant to agriculture. Members of the committee who developed the agenda study science communication in contexts of food, agriculture, life sciences, the environment, political science, health, nutrition, and psychology, among others. They developed the agenda with the intent for it to inform and guide research in all science communication sub-disciplines or areas involving contentious public issues. We provide examples of studies that have used the agenda to inform research in agricultural and natural resources communications. We also explain how research priorities outlined in the science communication research agenda align with agricultural communications scholarship. Recognizing there are challenges unique to agriculture, we recommend agricultural communications scholars use the science communication research agenda as a research guide and adapt the relevant research recommendations for agricultural communications.
22pgs, To explore the structures and processes within agricultural advisory organisations that may enhance absorptive capacity (AC) and determine how organisations develop their AC.
5 pages, Information plays important role in agriculture development. This study investigated the nature
and extent of available agricultural information sources and information seeking patterns of farmers in Punjab Pakistan. To conduct this study, survey method was used and the population of
the study was the farmers of Punjab, the largest province of Pakistan. The sample of 60 farmers
was selected during the year 2020 by using convenient sampling technique. Furthermore, these farmers were selected from Attock, Kasur and Bahawalnagar to ensure the representation from northern, central, and southern parts of the province of Punjab. The responses of the framers were collected in the form of questionnaire and researcher used adopted descriptive statistics. Results revealed that majority 41 percent of farmers seek information to enhance
their agricultural knowledge. It was found that comparatively interpersonal channels were mostly
preferred with the 56 percent whereas mass media occupied second position with 42 percent. It was also found that numerous types of information sources such as interpersonal sources, mass media and new media were available to disseminate information related to farmers’ needs. It was also revealed that among information needs, market and weather forecast trends were on top priority ranked 1st and 2nd respectively.
18 pages, Agriculture occupies 38% of the planet’s terrestrial surface, using 70% of freshwater resources. Its modern practice is dominated by an industrial–productivist discourse, which has contributed to the simplification and degradation of human and ecological systems. As such, agricultural transformation is essential for creating more sustainable food systems. This paper focuses on discursive change. A prominent discursive alternative to industrial–productivist agriculture is regenerative agriculture. Regenerative discourses are emergent, radically evolving and diverse. It is unclear whether they have the potential to generate the changes required to shift industrial–productivist agriculture. This paper presents a literature-based discourse analysis to illustrate key thematic characteristics of regenerative agricultural discourses. The analysis finds that such discourses: situate agricultural work within nested, complex living systems; position farms as relational, characterised by co-evolution between humans and other landscape biota; perceive the innate potential of living systems as place-sourced; maintain a transformative openness to alternative thinking and practice; believe that multiple regenerative cultures are necessary for deeply regenerative agriculture; and depart from industrialism to varying degrees. The paper concludes by reviewing three transformative opportunities for regenerative discourses—discourse coalitions, translocal organising and collective learning.
17 pages, U.S. agriculture is both a major source of global food and a key contributor to multiple interconnected crises. Climate change, biodiversity loss, and severe impacts on soil and water quality are among the challenges caused by U.S. industrial agriculture. Regenerative methods of farming are necessary to confront all these challenges simultaneously, in addition to addressing the increasing challenges to farm labor conditions. Transforming U.S. agriculture to a regenerative system will require a focus on creating traction for the values, beliefs, worldviews, and paradigms that effectively support such transformation while decreasing the friction that works against them. With a focus on creating traction for transformation, we review the factors and processes that tend to promote and maintain ecological improvements on farms. Starting from a case study that points to some of the sources of friction and traction in the current U.S. agricultural system, we use the framework of three spheres of transformation to focus discussion on how processes that form beliefs and values shape and can reshape farming. We develop a series of points of entry for engaging the systemic changes that will offer farmers traction for transformation. We review literature on agricultural networks, polycentric governance, social learning, agricultural education, and farmer characteristics that lend themselves to ecologically mindful change, thereby identifying interventions that tend to provide traction for change. These approaches, and the supports that allow rural communities and the people that work in them to survive and thrive, are necessary to create the traction needed for farms to undergo a shift to regenerative agricultural practices. We link these changes to the promise of the twentieth century New Deal agricultural programs and the potential of the Green New Deal.
9 PAGES., Systematic reviews and meta-analyses generally focus on intervention impacts or outcomes. Less common, however, are reviews of the assumptions and theory underlying the pathways between intervention and outcome. We consider the hypothetical case for interventions to empower female farmers, either by prioritising women for new investments or re-allocating existing resources. Empowerment is defined as increased women's decision-making authority related to agricultural resources, management and production, and income. We hypothesise two avenues through which productivity or health benefits might arise: (i) eliminating female-male differences in, e.g. input access; or (ii) leveraging gendered risk, time, and social preferences leading women to differentially allocate resources. A review of evidence highlights the extent of support for the baseline, behaviour change, and economic benefit assumptions behind these hypothesised avenues. Findings suggest returns to investing in female farmers could be significant in various contexts but estimates of economic returns to empowering women in agriculture remain limited.
Online from publication. 1 page., Summary of a survey among residents in the Bay Area of California by the Grower-Shipper Association of Central California. Findings indicated that 77 percent of the respondents considered agriculture "most" or "very" important. A majority also appeared to understand issues that face frmers, including employment of guest workers through the H-2A program.
6 pages, Pakistan is an agricultural country and has 80% percent contribution in export earnings and
50% labour forces engagement. The aim of this study was to know about government media campaigns for awareness and information in the agricultural development. The study was conducted at Department of Mass Communication Govt. College University, Faisalabad, during 2019. Data was gathered from government agriculture department website from June 2017 to June 2019 to know about the governmental contribution in agricultural development through media campaigns and nature of these campaigns to aware and educate the farmers. The study found that the mode of government media campaigns was related to transmit message to farmers
about warning and preventive (20-26%), inofmraiton and awareness (38-54%), visit and meeting
(6-10%), subsidies and credit assistant (6-16%) and policies and new technology (6-8%). The
study also revealed that government had specially focused on new technology for better results
to aware and educate the farmers to improve their cultivation. But it is also revealed that there
is more space to improve the cultivation style and government should play a greater role in the
development of agriculture sector.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11977
Notes:
Online via AgriMarketing Weekly. 2 pages., "For the first time in Gallup's 20 years of tracking Americans' views of various business and industry sectors, farming and agriculturee is the clear leader."
3 pages, via online journal, Agriculture is the backbone of most developing economies and structural transformation an important vehicle for economic development in low-income agrarian contexts. This special issue brings together a set of high quality academic studies to answer key research questions of importance to understanding agricultural development and change in developing country settings. Using the case of Vietnam, this collection provides comprehensive analytical contributions, that rely on detailed microdata, to understand crucial topics within the fields of agricultural and development economics. Together, these studies provide important insights into the mechanisms underlying structural transformation and its consequences that can contribute to the design of policies to manage the structural transformation process effectively, particularly for the most vulnerable groups in society.
16 pages, via online journal, We examine important changes in agriculture in Vietnam in the context of ongoing structural changes in the economy. We use a household-level panel dataset and a quantitative framework to document the extent and consequences of factor misallocation in agriculture during the period between 2006 and 2016. Despite rapid growth in agricultural productivity and a reallocation of factor inputs to more productive farmers, we find that misallocation across farmers remains high and increased during the period. Reallocation of factor inputs has not been strong enough to accommodate substantial changes in farm productivity over time. Our analysis also reveals important differences between the north and south regions.
12 pages, The article discusses the importance of regenerative agriculture and its implications for education within agriculture, food, and natural resources sectors. The document highlights how regenerative agriculture focuses on restoring ecosystem processes, such as improving soil health, increasing biodiversity, and enhancing water retention, while also promoting more sustainable agricultural practices. It also touches upon the challenges faced by conventional agricultural systems, including the loss of soil health and vulnerability to climate change, while advocating for interdisciplinary approaches to teaching and research. The document encourages a shift from industrialized agriculture towards systems that work with nature, offering examples of successful regenerative agricultural practices, both in the U.S. and globally.
19 pages, Consumers’ perceptions of the terminology used on food production labels may lead to a perceived risk, which influences their grocery shopping decisions. Risk perception is the consumers’ belief that he or she may be exposed to something that is harmful or uncertain. Women are more aware of food labels due to their perceived risk associated with health and the environment. This study used Q methodology to describe a variety of viewpoints related to women’s grocery shopping decisions. Using a Q set of 36 statements, 18 women sorted based on the condition of instruction, “How do you make food decisions?” Factor scores, field notes, and post-sort interviews were used to interpret the arrays as the Frugal Shopper, the Price Conscious Shopper, and the Engaged Shopper. The Frugal Shopper was interpreted to be an economical shopper with little concern for food production methods. The Price Conscious Shopper is concerned for the effect on various production methods, but price is the main priority. The Engaged Shopper is willing to pay higher prices to have more choices when grocery shopping. Improved communication and a deeper understanding of consumers’ perceptions of food labels may help decrease the perceived risk associated with various food production methods.
6 pages, In Australia, orthodox soil scientists dealing with land management and alternative practitioners who promote ‘regenerative agriculture’ have not been communicating and engaging effectively with each other. Over many years, scientists in the Commonwealth Scientific and Industrial Research Organization (CSIRO), state departments and universities have made significant achievements in mapping soil distribution, describing soil behaviour and identifying key soil properties and processes that are fundamental to healthy soil function. However, many alternative practitioners are dismissive of these achievements and highly critical of orthodox soil science. Yet many of the tools of soil science are essential to conduct evidence-based research towards elucidating how and why the exceptional results claimed by some alternative practitioners are achieved. We stress the importance of effective engagement and communication among all parties to resolve this ‘clash of cultures’.
11 pages., Via online journal article., As climate change is expected to significantly affect agricultural systems globally, agricultural farm advisors have been increasingly recognized as an important resource in helping farmers address these challenges. While there have been many studies exploring the climate change belief and risk perceptions as well as behaviors of both farmers and agricultural farm advisors, there are very few studies that have explored how these perceptions relate to actual climate impacts in agriculture. Here we couple survey data from United States Department of Agriculture farm service employees (n = 6, 514) with historical crop loss data across the United States to explore the relationship of actual climate-related crop losses on farm to farm advisor perceptions of climate change and future farmer needs. Using structural equation modelling we find that among farm advisors that work directly with farms on disaster and crop loss issues, there is a significant positive relationship between crop loss and perceived weather variability changes, while across all farm advisors crop loss is associated with reduced likelihood to believe in anthropogenic climate change. Further, we find that weather variability perceptions are the most consistently and highly correlated with farm advisors' perceptions about the need for farm adaptation and future farmer needs. These results suggest that seeing crop loss may not lead to climate change belief, but may drive weather variability perceptions, which in turn affect farm adaptation perceptions. This lends further evidence to the debate over terminology in climate change communication and outreach, suggesting that weather variability may be the most salient among agricultural advisors.
9 pages., Via online journal., Using an agent-based model we explore the model of slavery in modern business developed by Crane (2013). Taking the Spanish agricultural sector—specifically the area of Campo de Dalías in Almería where much of Europe's vegetables are grown—as a case, we find that labour exploitation flourishes in communities of like-minded companies that do not care about mainstream norms. We confirm which socio-economic aspects of labour demand/supply lead to slavery, while challenging the assumption that markets which are dominated by few employers are more prone to exploiting workers. We find that, regarding isolation and connectedness of employers, cluster effects and intense inter-employer communication are particularly effective drivers of underpayment if the cluster is homogenous in terms of wage level and if it is isolated from law-abiding employers. This means that employers tend to confirm and reinforce each other in their illegal behaviour, thus creating enclaves in which non-standard norms prevail and worker exploitation is regarded as legitimate. On the other hand, we see that breaking the isolation of employees among each other only increases pay levels if there are law-abiding employers, pointing to the potentially beneficial role social business and entrepreneurs, state-owned companies, or public entrepreneurs could play for transforming labour conditions of entire markets.
21 pages., via online journal., Agricultural and forestry advisers and other technical service providers play an important role in supporting farmers and foresters to adapt to climate change. However, not all agricultural and forestry advisers are comfortable talking about climate change with land managers. While there is a demonstrated interest related to climate-related professional development, few examples of curricula developed with the express purpose of serving this audience and a systematic review of these curricula has not been conducted. To address this gap, we reviewed 12 curricula which were developed and implemented between 2001 and 2017. The goal of this review is to apply the lessons learned from a range of climate change-focused curricula to new, regionally or sector-specific educational programs targeting both agricultural advisers and innovative farmers. Our findings suggest that developers of future educational programs consider the following: (a) the specific needs of their audience, including topical interests and learning needs; (b) the use of interdisciplinary teams for curricula development; (c) trade-offs associated with inclusivity and depth of course content; and (d) the advantages of project-based education approaches suited for adult learning audiences. By applying these concepts to future curricula, these curricula are likely to have the greatest level of impact.
11 pages., via online journal., The main purpose of this research was to investigate those factors influencing the entrepreneurial behaviour of agriculture students who were members of entrepreneurship learning and training groups in virtual communication networks. In doing this, a conceptual model was developed to examine the effects of characteristics of entrepreneurship virtual social networks and the degree of participation in these networks through entrepreneurial thinking and decision on entrepreneurial behaviour. The study population of this descriptive-correlational research was made up of 180 members of virtual social groups exchanging knowledge of entrepreneurship in WhatsApp and Viber networks. A total of 126 usable questionnaires were collected. Results indicated that participation in virtual social networks had both direct and indirect effects – through entrepreneurial thinking and decisions – on entrepreneurial behaviour. However, characteristics of entrepreneurship virtual networks had only indirect effect on entrepreneurial behaviour via entrepreneurial thinking. The study highlights certain implications for policymakers, (potential) entrepreneurs, entrepreneurship support organizations, researchers and underlines the potential of virtual social networking for promoting entrepreneurship.
Authors examined three Malaysian English online newspapers to identify the most relevant keywords used in daily online news. Articles related to agro-food industries were taken from online news websites. Findings identified 12 agro-words considered the most relevant.
Dan, Viorela (author), Osterheider, Angela (author), Raupp, Juliana (author), and Department of Communication Studies and Media Research, Ludwig Maximilian University of Munich, Oettingenstrße
Format:
Online journal article
Publication Date:
2018-12-22
Published:
[place of publication not identified]: SAGE Publishing
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10124
34 pages., via online journal, he use of antibiotics in agriculture contributes to antimicrobial resistance. We surveyed German farmers (n = 336) on their intention to adopt alternative antimicrobial agents (AAA) and used the diffusion of innovations approach as a theoretical guide. (1) Farmers’ views regarding the relative advantage and complexity of AAA, (2) their use of and trust in information sources and channels, and (3) various individual and organizational characteristics were entered as predictors in two explorative models. While farmers’ intention to adopt AAA was generally very high, selected variables in all three categories predicted variations in the intensity of the adoption intention.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10845
Notes:
178 pages., OCLC No. 950952213, Via UI Library Catalog., America has a perplexing, multifaceted problem that combines hunger, obesity, and unhealthy food. This book examines how this situation was created and shows how people working together can resolve this longstanding issue. The United States--one of the world's wealthiest and resource-richest nations--has multiple food-related problems: declining food quality due to industrialization of its production, obesity across all age groups, and a surprisingly large number of households suffering from food insecurity. These issues threaten to shorten the lives of many and significantly reduce the quality of life for millions of others. This book explores the root causes of food-related problems in the 20th and 21st centuries and explains why collective impact--the social form of working together for a common goal--is the method that needs to be employed to reach a successful resolution to hunger, obesity, and the challenges of the industrial food system. Authored by Mark Winne, a 45-year food activist, the book begins with background information about the evolution of the U.S. food movement since the 1960s that documents its incredible growth and variety of interests, organizations, and sectors. The subsequent sections demonstrate how these divergent interests have created a lack of unity and constitute a deterrent to achieving real change and improvement. Through examples from specific cities and states as well as a discussion of group dynamics and coalition-building methods, readers will come away with an understanding of a complicated topic and grasp the potential of a number of strategies for creating more cohesion within the food movement--and realizing meaningful improvements in our food system for current and future generations
16 pages., via online journal., Synthetic biology will probably have a high impact on a variety of fields, such as healthcare, environment, biofuels, agriculture, and so on. A driving theme in European research policy is the importance of maintaining public legitimacy and support. Media can influence public attitudes and are therefore an important object of study. Through qualitative content analysis, this study investigates the press coverage of synthetic biology in the major Nordic countries between 2009 and 2014. The press coverage was found to be event-driven and there were striking similarities between countries when it comes to framing, language use, and treated themes. Reporters showed a marked dependence on their sources, mainly scientists and stakeholders, who thus drives the media agenda. The media portrayal was very positive, with an optimistic look at future benefits and very little discussion of possible risks.
Rose, Chelsea (author), Stephens, Carrie A. (author), Stripling, Christopher (author), Cross, Tim (author), Sanok, Danielle E. (author), and Brawner, Shelby (author)
Format:
journal article
Publication Date:
2016-06-30
Published:
USA: PKP Publishing Services
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13315
13 pages, The study sought to identify the benefits of FFA membership based on the fulfillment of three basic human needs: love and belonging, self-esteem, and self-actualization. The study focused on the fulfillment of FFA members’ basic human needs as defined by Abraham Maslow. The three needs on which this study focused are: love and belonging, self-esteem, and self-actualization. The study found a majority of FFA members’ three basic human needs are met due to their involvement in career development events, leadership positions, and other FFA activities. Of all research questions, the highest concentration of members claimed to have a more enjoyable high school experience as a result of their membership in the FFA. Future research should focus on determining how the FFA improves the high school experience. This research could be helpful to other career and technical education organizations and future success within the FFA. Moreover, linking the relevance of meeting Maslow’s basic human needs with active participation in student organizations could assist teachers and program advisors as they recruit and retain members.
11 pages., via online journal., Youth cherish technology, efficiency and innovations and accommodate entrepreneurial risks. The objectives of this study were to show the beneficial use of Information and Communication Technologies (ICTs) in agriculture among the youth in Kenya, assessed ICT application and commonly used tools, experienced challenges, impacts and suggested future ICT use. Beneficial ICT applications were exemplified by ‘Mkulima Young Champions’ who led digital initiatives, drew youth into farming, helped them learn among themselves, and traded and overcame agricultural challenges. Using radio, short message services (SMS) and social media, they discussed agricultural topics and shared successes. Mkulima Young's Facebook was vibrant. The youth posted photographs and videos, asked questions, discussed issues and interacted. Most of the youth obtained information from the internet, hence the internet was the best platform to market and promote agriculture to the youth. They used internet and social media to obtain production technologies, market information and for information sharing. Most commonly used tools were MS Office and spreadsheets for record keeping. Voice messages and SMS assisted timely accessing of market prices, reaching clients, sharing production information and money transactions. The ICT content should be relevant to targeted youth, valuable, localized and dependable. The ICT-savvy youth operated intensive, efficient and profitable farms, producing diverse and branded products for niche markets. The youth transformed the community use and access to ICTs and influenced community economic status. Smart phone technology will revolutionize access to and use of ICTs. YouTube, Twitter and WhatsApp should be expanded and widely popularized among the youth.
18 pages., Via online journal., This research reports on rural people’s beliefs and understandings of climate change in the Saurastra/
Kutch region of Western India. Results suggest that although most rural respondents have not heard about
the scientific concept of climate change, they have detected changes in the climate. They appear to hold
divergent understandings about climate change and have different priorities for causes and solutions. Many
respondents appear to base their understandings of climate change upon a mix of ideas drawn from various
sources and rely on different kinds of reasoning in relation to both causes of and solutions to climate change
to those used by scientists. Environmental conditions were found to influence individuals’ understanding
of climate change, while demographic factors were not. The results suggest a need to learn more about
people’s conceptual models and understandings of climate change and a need to include local climate
research in communication efforts.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06617
Notes:
1 page., Author's perspectives about the role of the agricultural communications faculty member, especially in connection with agriculture. Describes tendency to serve as an honest broker, neutral convener, information provider, question raiser, joint problem solver and sometimes conscience. Expresses advocacy for the mission of agriculture in service to humankind, but not as advocate or apologist for the structures, functions and actions within agriculture - or as blanket adversary or critic.
