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2. Evaluation of extension mass media efforts at the county level
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fett, John (author), Duffy, Kathleen (author), Shinners-Gray, Theresa (author), Ruhlmann, Renee (author), and Doyle, Cara (author)
- Format:
- Research report
- Publication Date:
- 1988-10-26
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09887
- Notes:
- NCR-90 Collection, From Document D09883, "Report of research completed during the past year, 1988". Pages 11-12.
3. Information and communication technologies (ICTs) attract youth into profitable agriculture in Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Irungu, K. R. G. (author), Mbugua, D. (author), and Muia, J. (author)
- Format:
- Online journal article
- Publication Date:
- 2015
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10675
- Journal Title:
- East African Agricultural and Forestry Journal
- Journal Title Details:
- 81(1): 24-33
- Notes:
- 11 pages., via online journal., Youth cherish technology, efficiency and innovations and accommodate entrepreneurial risks. The objectives of this study were to show the beneficial use of Information and Communication Technologies (ICTs) in agriculture among the youth in Kenya, assessed ICT application and commonly used tools, experienced challenges, impacts and suggested future ICT use. Beneficial ICT applications were exemplified by ‘Mkulima Young Champions’ who led digital initiatives, drew youth into farming, helped them learn among themselves, and traded and overcame agricultural challenges. Using radio, short message services (SMS) and social media, they discussed agricultural topics and shared successes. Mkulima Young's Facebook was vibrant. The youth posted photographs and videos, asked questions, discussed issues and interacted. Most of the youth obtained information from the internet, hence the internet was the best platform to market and promote agriculture to the youth. They used internet and social media to obtain production technologies, market information and for information sharing. Most commonly used tools were MS Office and spreadsheets for record keeping. Voice messages and SMS assisted timely accessing of market prices, reaching clients, sharing production information and money transactions. The ICT content should be relevant to targeted youth, valuable, localized and dependable. The ICT-savvy youth operated intensive, efficient and profitable farms, producing diverse and branded products for niche markets. The youth transformed the community use and access to ICTs and influenced community economic status. Smart phone technology will revolutionize access to and use of ICTs. YouTube, Twitter and WhatsApp should be expanded and widely popularized among the youth.
4. Planning guide for communicating conflict about agriculture and the environment
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Guide
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09848
- Notes:
- 2 pages
5. Seeing is not always believing: crop loss and climate change perceptions among farm advisors
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Niles, Meredith T. (author), Wiener, Sarah (author), Schattman, Rachel E. (author), Roesch-McNally, Gabrielle (author), and Reyes, Julian (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03-26
- Published:
- USA: IOP Publishing Ltd.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10345
- Journal Title:
- Environmental Research Letters
- Journal Title Details:
- 14(4)
- Notes:
- 11 pages., Via online journal article., As climate change is expected to significantly affect agricultural systems globally, agricultural farm advisors have been increasingly recognized as an important resource in helping farmers address these challenges. While there have been many studies exploring the climate change belief and risk perceptions as well as behaviors of both farmers and agricultural farm advisors, there are very few studies that have explored how these perceptions relate to actual climate impacts in agriculture. Here we couple survey data from United States Department of Agriculture farm service employees (n = 6, 514) with historical crop loss data across the United States to explore the relationship of actual climate-related crop losses on farm to farm advisor perceptions of climate change and future farmer needs. Using structural equation modelling we find that among farm advisors that work directly with farms on disaster and crop loss issues, there is a significant positive relationship between crop loss and perceived weather variability changes, while across all farm advisors crop loss is associated with reduced likelihood to believe in anthropogenic climate change. Further, we find that weather variability perceptions are the most consistently and highly correlated with farm advisors' perceptions about the need for farm adaptation and future farmer needs. These results suggest that seeing crop loss may not lead to climate change belief, but may drive weather variability perceptions, which in turn affect farm adaptation perceptions. This lends further evidence to the debate over terminology in climate change communication and outreach, suggesting that weather variability may be the most salient among agricultural advisors.
6. Uncritical and unbalanced coverage of synthetic biology in the Nordic press
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ancillotti, Mirko (author), Holmberg, Niklas (author), Lindfelt, Mikael (author), and Eriksson, Stefan (author)
- Format:
- Online journal article
- Publication Date:
- 2017
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10594
- Journal Title:
- Public Understanding of Science
- Journal Title Details:
- 26(2), 235–250.
- Notes:
- 16 pages., via online journal., Synthetic biology will probably have a high impact on a variety of fields, such as healthcare, environment, biofuels, agriculture, and so on. A driving theme in European research policy is the importance of maintaining public legitimacy and support. Media can influence public attitudes and are therefore an important object of study. Through qualitative content analysis, this study investigates the press coverage of synthetic biology in the major Nordic countries between 2009 and 2014. The press coverage was found to be event-driven and there were striking similarities between countries when it comes to framing, language use, and treated themes. Reporters showed a marked dependence on their sources, mainly scientists and stakeholders, who thus drives the media agenda. The media portrayal was very positive, with an optimistic look at future benefits and very little discussion of possible risks.